As the head of the new media department of a media company, I have worked as a self-media on campus for one year and am the head of the self-media WeChat department of our school. I mean, absolutely.
Share personal experiences:
In fact, I didn't know anything when I first entered college. Even then, I had just applied for WeChat, and I had almost no friends, let alone contacted the official WeChat account. The real contact with WeChat official account was when I chose to join our school's self-media (the largest self-media in unofficial schools).
The first WeChat editor I contacted was 135. The operation page is as simple as a chart, similar to word, and I can read words without moving the mouse.
I spent the afternoon writing the first picture and words, all by holding back. The official account of campus WeChat is different from the emotional number. It is either interesting, practical and universal. You don't need gorgeous vocabulary, let alone good literary talent. In other words, you can organize the resources, and it is ok to describe them poorly.
WeChat official account shares an article:
As above, it has nothing to do with literary talent. Don't tell me you can't, because it doesn't matter. Just watch it a few times.
As for image processing, such as PS, in fact, many of us didn't know it when we first entered college. It doesn't matter. At first, you can find high-definition and watermark-free pictures directly on the Internet. In this process, you can go to some websites to teach yourself some simple PS. After all, sometimes the picture will be "tall" after processing.
There is also background technical processing. Generally, the background operations of WeChat are relatively simple and straightforward, such as making some voting links and audio insertion. You don't understand Baidu.
There is also a slightly more difficult background automatic reply hyperlink. In fact, there is a formula: put the text you want to display here.
Generally, the official accounts of WeChat are biased towards the graphic version. If you want to import official website as the official account of campus WeChat, so as to facilitate students to check the results of the class schedule, you can consider doing it with friends from some web pages.
It is always important to try to do it first. In other words, who was born with it?
It doesn't matter if you have no money, no resources and no technology to do this on the official WeChat account. As long as you have time, you are willing to work hard on the content.
Everyone can operate the official WeChat account, but not everyone can operate the official WeChat account.
The above are some personal experiences shared, and the following will specifically explain what needs to be done to run the campus from the media "method+personal practical experience sharing":
First of all, I want to be clear:
The official account of WeChat WeChat is only part of the campus media. Campus media also includes Weibo, QQ, video and other channels.
Next, I will give a detailed explanation according to WeChat official account, video, QQ and Weibo. The ranking mainly comes from the popularity of students I found in the process of doing media.
1. Campus WeChat official account
You don't have to look at the official account of the campus, and all aspects are bound by the school. Even if the official account of the campus goes up through some school voting activities, the reading volume is not much. People who watch are not interested, and people who watch are not interested. Unless you are a century-old school, bring your own traffic.
Next, I mainly talk about those official campus accounts and schools that are not very rigid. This really exists. I found a lot in the process of doing media. There are also unofficial campus accounts created by our students.
The official account of campus WeChat is different from those of emotional tuba and professional tuba. Our fans mainly come from our graduates, teachers and seniors. If we do well, we may attract the attention of our peers.
Of course, this means that it is almost impossible for us to achieve a large size of millions. Therefore, before you become the official account of campus WeChat, you must be clear not to compare the number of fans and reading with those emotional tubas. There is no comparability.
During my time in the official WeChat account, I found that for most semicolons, the conversion rate is around 5%, which means that if you have 30,000 fans, it is normal for an ordinary graphic tweet to have 1500+ reading.
First of all, for unofficial campus accounts, most of them are set by students at school. At present, the main difficulty of increasing powder is the lack of funds and promotion channels and methods. Therefore, only some basic promotion methods can be adopted in the early stage.
Method:
Team members spontaneously forwarded their pictures and texts on the official WeChat account. In order to get the first fans.
Take advantage of your own advantages. So that students can "tell each other". Such as: checking class schedules and grades, express delivery, take-away, dormitory snack shops, etc. (These are all realized at present)
Organize activities at school. Try to choose some activities that can drive multiple organizations to participate at the same time.
Keep up with the hot spots in school. Individuals provide graphic content that everyone cares about, which can quickly increase powder.
Keep up with social hotspots. For example, the hottest song a while ago was Chengdu, and you can also write an article about your city, which has a lot of forwarding.
Participate in campus activities carried out by social media. Arouse everyone's interest and participate spontaneously.
Personal practical experience sharing:
When I was doing the official WeChat account of our school, I found that our biggest activity was to promote the participation of all schools and classes at the same time. The main activity flow is to select the best clubs and classes, and finally select the best popularity award from the voting results. Of course, this time we also spent a lot of manpower and material resources: docking the heads and squad leaders of various organizations, promising to promote their large-scale activities for free in the future, and the final prizes were also very rich.
The above is our first powder raising activity on WeChat official account, which cost some money and increased nearly 20,000 powder, which is also the most cost-effective. In the subsequent commercial promotion of the university town, the funds were basically withdrawn.
The public office where I work mainly provides free course schedules and grades. You can directly import them into official website if you find a school teacher. At the same time, it also provides activities such as Level 4 and Level 6 and Countdown Rescue. It can improve the stickiness of fans and pay attention to the platform for a long time.
Keep up with the hot spots in the school. If you do this well, you will get great points. I remember a great event happened in our school before: a person died suddenly in the canteen, and everyone was speculating, which had a great influence. At that time, I also participated in the whole process of tracking, asked people from all directions, opened the mouths of people from all directions through different channels in the canteen, and finally produced a report, and everyone rushed to tell each other.
Keep up with social hotspots. We've done it before. According to Ma Yu's Nan Shannan, our platform has been published by our school with a reading volume of nearly 20,000. According to Zhao Lei's Chengdu, our platform has also been published in our school edition.
Participate in some campus activities carried out by social media. This year's graduation season, we joined the official off-campus sales activities of idle fish. Many friends in the school signed up online, and the official provided us with goods and prizes, and we contributed manpower. The effect is still very good. There will be another campus greening activity in Tencent Weibo around April. All these activities can help us grow continuously.
Attached drawings:
Whether a platform can be updated for a long time is very important. This means that you can't be surpassed by other similar platforms in a short time, and you will get more opportunities.
Method:
Coordinate with each other and schedule reasonably;
There are main sources of information within the team. For example, pay attention to all social platforms of the school and the platforms that all college students are interested in in in Weibo;
There should be channels to find advertisements regularly. A team without funds cannot continue, whether it is personnel flow or platform expansion.
Personal practical experience sharing:
When I worked as a self-media on campus, our team had a special graphic group. We have a strict schedule every day It is stipulated that today's graphic preview must be sent to the group before 10 every night, so that everyone can check each other and push it on time after 1 1.
Because we have always had a close relationship with the heads of various organizations on campus, we can basically learn about the activities on campus at the first time, which is very useful for daily campus topic release. This can be achieved by providing free support for major activities and parties organized by the school, such as micro-walls and Weibo walls.
Also, like when I do graphics and texts, there is not a day when I don't brush Weibo. I remember that it has been some time since the national college students' per capita living expenses table was published online. That evening, we immediately pushed an article, "Monthly living expenses121Can 0 yuan live in xx?" There are many messages, mainly because we have analyzed the psychology of college students, and many students will forward this message to their parents.
Speaking of advertising channels, I think this should be the difficulty and pain point of all school matchmakers. Our team is no exception. Let's talk about some advertising sources we have done before:
All the studios in the university town came to us on their own initiative, mainly because the school media in my area were holding a group and vigorously promoting it.
Surrounding businesses will come to us for promotion when they settle in. The main reason is that the platform fans are highly sticky, but this situation is rare, because most businesses are more willing to wait to be discovered.
Help push. This is mainly to hold groups with school media all over the country. For example, if Tencent has campus activities, it will be distributed directly. Don't worry about finding them. When you do such a thing, many channels are opened by yourself.
Later, we tried to go out and find cooperation ourselves. The success rate is low, and the team with strong suggestion ability can try.
Graphic typesetting:
Wechat editor, 135 editor, Xiu Mi editor, I typesetting editor, new list editor (there are many, all good, enough).
Systematic learning of platform operation;
Many courses (APP) are the most practical courses I have ever taken.
PS:
I want to teach myself.
In fact, these can be downloaded directly from Baidu. I just recommend what I have used and think is better to everyone. Not much, just enough.
2. Campus video shooting
Anyone who plays social games knows that people now like videos more and more, which is more intuitive and interesting than the previous graphic version. For example, like papi sauce, which is particularly popular this year, she mainly sends various videos, which are popular all over the network. Everyone knows her, right?
At present, there are many video shooting software on the market. Second shot, beautiful shot, play, small movie, etc. It's all stupid software, which is easier to use.
Our team has a special film crew, so we usually shoot with cameras, import the second shot back, or upload it directly to Tencent, Youku and other platforms.
Anyone who has had the experience of shooting programs across the street or watched such programs knows that shooting requires a lot of preparation.
Before shooting, we need to find topics of interest to college students. By watching similar programs, sum up with yourself what topics college students are interested in now.
You need to find the right person when shooting. Make a show to be funny.
Post-editing synthesis is needed after shooting. Simple interviews are not funny and often need post-processing. This requires capable students to do it.
Personal practical experience sharing:
To tell the truth, our team had a campus interview, but the effect was not very good.
The main problem lies in the hot topics on the Internet. Not every student is willing to answer the exit interview on campus. Many times, everyone's answers are nothing new, almost the same, and it is difficult to control.
It's no secret. When our team did this program for the first time, the people involved were basically people inside us and people we knew. Looking for people at random on campus, everyone is basically watching the fun, but they are unwilling to participate.
As for post-processing, this is also our difficulty. Because everyone basically came to this team at first because of their hobbies, and they are all non-professional and have limited ability. In many cases, we can only do better editing, but we don't handle some animations very well.
At this point, we have a lot of work to do.
3. Campus official QQ, Weibo
I don't know what social platforms everyone likes to play now, but for a large part of college students, QQ and Weibo are still popular. At present, many college students' platforms have launched QQ channels, and the overall effect is good.
Under normal circumstances, our QQ and Weibo are updated synchronously, and the contents are basically the same.
The official platform is different from our own account. Send it if you want. Don't send it, don't send it. Many times it is completely impossible. Defining the updated template and time can bring us better reading to a great extent.
For example, everyone who likes Lu Han knows that he sends Weibo almost only on Fridays. So once his fans know and get used to this rule, are they prepared in advance? What do you do the rest of the time? You must see it at a fixed time on Friday, right?
For our long-term official account, the original intention is actually the same, giving everyone a spiritual expectation and giving the team an overall plan. At least, we don't have to worry about when to send it, and we have a general understanding of the content to be sent, so we don't have to worry about what to send full screen.
Method:
Frequent updates. At present, all major platforms do this, accumulating reading.
Publish more real-time hot topics. Whether on campus or off campus, they will bring their own traffic.
Apply for Tencent Campus Space and Weibo Certification.
Personal practical experience sharing:
Like our platform, there is also a special operation group. They are mainly responsible for daily dynamic and Weibo synchronous update.
Like we are basically 3-5 a day. Three are daily topic announcements, and the rest are uncertain about publishing some real-time campus events. For example, "I help you" means sending messages about finding things, and "I help you expand" means forwarding some campus activities.
Mainly talk about the application of entering campus space that most people may not have been exposed to. First, you need to apply for this. Pay attention to Tencent's official QQ and apply for residence. This, like all platforms, requires qualification review and has certain hard requirements. Of course, there are still many rights and interests after entering. I won't describe them one by one here, just put the picture directly:
Write at the end:
I know that many people are now singing down the official WeChat account, but you should know that the official WeChat account will not die for a long time, and more importantly, it will never die from the media, but will only be constantly updated.
Anyone who has worked in the media or played the official WeChat account knows that no matter what the future situation is, the articles you wrote, the ability to typeset pictures and videos, and the ability to operate the platform will not disappear. And these are enough for you to find a good job in the future.
That's what I'm talking about. If you still want to do it, maybe you can try.
In fact, I wanted to write this article a long time ago. The main reason why I didn't write it was because I was afraid that what I wrote was too dry and impractical. So when I am ready to start writing this article, all I can think of is to share my methods and some personal experiences with you.
If you think it's useful, you can order something you like ~