One self-media knowledge every day

Starting a business from the media must see that personal IP must be highly profitable.

I know many bloggers who have successfully built personal IP, and I find that they all have one thing in common: few companies and high profits. Today, let's talk about how to make high profits as a blogger of personal IP.

I think first of all, bloggers must change their ideas: small companies are not as good as big companies, and there will be more personal IPS outside Kyrgyzstan in the future.

It doesn't necessarily seem that a glamorous company is very resistant to pressure, and a small company with only three or five people doesn't necessarily look fragile. But small companies and Chaoji personal IP must not bargain with big companies for GE. Large companies can burn money for activities, but small companies can't.

As long as there are products, there will be a price GE war. Hungry, getting together with the US group, Baidu takeaway out, Jiaduobao fighting with Wu Laoji, so how did it survive?

These are the third in the industry, not to mention some unknown small companies and personal IP. It is very likely that you will be killed in the cradle before you act. So if you are a small company or personal IP, you must not think about bargaining for GE, and do high-end services to survive.

There are two ways to make money: one is low price, and the other is high price segmentation and service. I know a blogger who talks about marketing. You may not expect that his team consists of two people, he and the teaching assistant. The annual profit exceeds one million and lasts for four years. Actually, making money is a system. I have always felt that it is much more difficult to sell a product with one yuan to ten thousand people than to sell a product with ten thousand yuan to one person.

So if small companies and individuals want to survive, they must make high-priced products. It is not so difficult for high-profit and high-priced products to survive. The blogger I know has his own business and marketing cases, and tells these stories over and over again every day, attracting a large group of people with the same frequency.

His service is also very good. Every night around 10, he sends a letter he wrote. Few male bloggers can do this, especially those who like to fall into straightforward thinking.

In recent years, I have also learned some experience as a blogger. Many people say: I just want the result, not the process. I didn't think there was anything wrong with this sentence before, but now I feel all wet.

There is a big difference between thinking and doing.

Everyone knows that smoking is harmful to health.

: make

Single pen: Why do many people take it out on Hanako when they are unhappy?

Small companies and personal IPS should be screened from the perspective of feelings and humanity to accompany your users to grow.

If the blogger's motivation is to use his own experience,

Help users grow up and accompany users through difficult bottlenecks. Companionship is a confession of long-term love and can charge a high price.

Therefore, if it is a small company and personal IP, you must not fight for a broad market, but must fight for a high-end market.

The more high-end market, the less competition, the more sinking. In fact, the greater the competition, the economic downturn, and the money in the vast market is not easy to earn. I suggest that you work hard, do more services, and do more high-quality products to have a way out.