Author: China Report Consulting Network Date: 2065438+00 August 27th.
Report name 20 1 1-20 15 China shampoo market research and investment development prospect analysis report published date 2010 August 27th.
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Introduction to the report This shampoo research report mainly investigates and analyzes the current market situation of shampoo industry, mainly analyzes the market scale, competition, operation and market share of major enterprises in the industry, and analyzes and forecasts the future of the industry, which provides excellent decision-making reference for enterprises to understand the industry and invest in this field. The first chapter of the report catalogue is 20 10 Analysis of the business environment of shampoo industry in China.
Section 1 Analysis of Macroeconomic Environment of China in 20 10
First, China's GDP analysis
Second, the consumer price index analysis
Third, the income analysis of urban and rural residents
Four. Total retail sales of social consumer goods
Five, the whole society fixed assets investment analysis
Six, import and export volume and growth rate analysis
The second quarter 20 10 China shampoo industry policy environment analysis.
First, the government issued relevant policy analysis.
Second, the analysis of industrial development standards
Three. Analysis of import and export policy
The third quarter 20 10 China shampoo industry social environment analysis.
I. Population and environment analysis
Second, the analysis of educational environment
Third, the cultural environment analysis
Fourth, the ecological environment analysis
The second chapter analyzes the development situation of China shampoo market in 20 10.
Section 1: Overview of shampoo market development in China in 20 10.
First, the development of shampoo market in China
Second, the new era of shampoo market in China
Third, the shampoo market structure analysis
The second quarter 20 10 China shampoo market consumption analysis.
Investigation and Analysis of First-and Second-line Shampoo Consumers
Secondly, young women support the shampoo market in China.
Third, Beijing consumer analysis.
Fourthly, the analysis of shampoo consumption in small and medium-sized towns in Jiangsu Province.
The third quarter 20 10 China shampoo marketing analysis.
First, shampoo market segmentation and positioning strategy
Second, analysis of the sales characteristics of shampoo products
Third, the shampoo market channel situation
Fourth, the marketing strategy of domestic shampoo
Chapter 3: Analysis on the development of shampoo market segment in 20 10 China.
Section 1: Analysis of the market operation of medicinal shampoo in China on 20 10.
First, Le Cai dug up the first bucket of gold in shampoo.
Second, who will dig the next bucket of gold for drug shampoo?
Third, refreshing drug shampoo has great potential.
The second quarter 20 10 analysis of the development pattern of anti-stripping shampoo industry in China.
First, the analysis of the present situation of anti-stripping shampoo in China.
Second, brand analysis of anti-stripping shampoo
Third, the "anti-drip" market is highly competitive.
Fourth, loyalty is the key to anti-shampoo competition.
Verb (abbreviation of verb) "anti-drip" product development trend
The third quarter 20 10 Analysis of the operation situation of dandruff shampoo industry in China.
First, anti-dandruff shampoo launched a new product
Second, the real dandruff shampoo is not mature in China.
Third, shampoo anti-dandruff war upgrade
Fourth, Qingyang anti-dandruff shampoo fully attacked
The fourth chapter 20 10 China shampoo brand analysis.
Section 1: 20 10 general situation of shampoo brands in China.
I. Review of shampoo brand development
Secondly, it expounds the main brands of shampoo in China.
Thirdly, the key factors of major brands' success are analyzed.
The second quarter 20 10 China domestic shampoo brand analysis.
First, the problems of domestic shampoo brands
Second, the beneficial enlightenment of domestic successful brands
Third, create brand core value.
Fourth, thinking about brand planning and brand equity.
Verb (abbreviation of verb) The future of domestic shampoo brands
In the third quarter, brand analysis of shampoo in China for 20 10 years.
First, the Pearl River Delta market shampoo brand status
Second, Guangdong shampoo brand dilemma dialysis
Third, Jiangxi shampoo brand consumption and advertising analysis
20 10 in the fourth quarter, case analysis of shampoo brands in China.
First, Rejoice brand management analysis
Second, Shu Lei brand strategy analysis
Third, the brand development strategy of Feng Ying shampoo
Fourth, the gains and losses of brand change in Fang La.
The fifth chapter 20 10 China shampoo industry competition pattern analysis.
Section 1: Analysis of shampoo brand pattern in China on 20 10.
First, the current situation of shampoo brand pattern in China
Second, the competitive characteristics of domestic shampoo brands
Third, shampoo brand marketing analysis
Fourth, small brand shampoo challenges Procter & Gamble.
Section 2 20 10 Operation Analysis of Small and Medium-sized Shampoo Enterprises in China.
First, the confusion of small and medium-sized shampoo enterprises
Second, the suffering of small and medium-sized shampoo enterprises' store terminals.
Third, small and medium-sized shampoo enterprise brand itch
Fourth, breakthrough is the hope for the growth of small and medium-sized shampoo enterprises.
Five, small and medium-sized enterprises shampoo breakthrough suggestions
The third quarter 20 10 China shampoo market competition pattern analysis.
First of all, the competition in China shampoo market is fierce.
Second, the domestic shampoo will carry out the anti-war to the end
Third, the confrontation between domestic shampoo and P&G.
Fourth, the daily chemical market of traditional Chinese medicine is leading.
Chapter VI 20 10 Investigation and Analysis of Consumers in China Shampoo Market.
Section 1: Analysis on the characteristics of shampoo consumers in China on 20 10.
I. Distribution of consumers
Second, age distribution.
Third, the distribution of academic qualifications.
Four. distribution of income
Verb (abbreviation of verb) occupational distribution
Gender distribution of intransitive verbs
The second quarter 20 10 China shampoo consumers' impression analysis of the brand.
First, consumers' cognition of the brand.
Second, consumers' cognition of shampoo advertisements.
Thirdly, consumers' brand impression analysis of different shampoo brands.
Fourthly, the consumer preference analysis of different brands.
Five, consumer loyalty to the brand analysis
Sixth, the development potential of different shampoo brands.
Section III: Analysis on the buying and using behavior of shampoo consumers in China on 20 10.
First, analyze consumers' buying patterns.
Second, the analysis of factors that consumers pay attention to when buying
Thirdly, the analysis of the factors that affect consumers' repeated purchases.
Fourth, consumer satisfaction analysis
Chapter VII Monitoring and Analysis of Main Data of Cosmetic Manufacturing Industry in China in 2006-20 10.
The first section may 2006 China cosmetics manufacturing scale analysis -20 10
First, the number of enterprises growth analysis
Second, the number of employees growth analysis
Third, the analysis of asset scale growth
The second quarter 2065438+00 May China cosmetics manufacturing industry structure analysis.
First, the quantitative structure analysis of enterprises
1, different types of analysis
2. Analysis of different ownership systems
Second, the sales revenue structure analysis
1, different types of analysis
2. Analysis of different ownership systems
The third quarter in May 2006, China cosmetics manufacturing output value analysis -20 10
First, the growth analysis of finished products
Second, the industrial sales output value analysis
Third, the export delivery value analysis
The fourth quarter 2006-2065438+00 May China cosmetic manufacturing cost analysis.
First, the cost of sales analysis
Second, the cost analysis
Section V Profitability Analysis of Cosmetic Manufacturing Industry in China in May 2006 -20 10
I. Analysis of main profit indicators
Second, the main profitability indicators analysis
Chapter VIII Monitoring and Analysis of the Import and Export Data of China Shampoo (33051000) from 2006 to 2009.
Section 1 Analysis of shampoo import data in China from 2006 to 2009
I. Analysis of import quantity
Second, the import amount analysis
Section 2 Analysis of China Shampoo Export Data from 2006 to 2009
I. Analysis of export quantity
Second, the export amount analysis
Section III Analysis of Average Unit Price of Shampoo Import and Export in China from 2006 to 2009
Section IV Analysis of shampoo import and export countries and regions in China from 2006 to 2009
I. Analysis of importing countries and regions
Second, analysis of exporting countries and regions
Chapter 9 Investigation and Analysis of Foreign Key Enterprises in Shampoo Industry 20 10
Section 1 Procter & Gamble Company of America
I. General situation of the enterprise
Second, the main brand analysis
Three. Operational and financial conditions
Four, the company's main product features
Verb (abbreviation for verb) strategic plan
Intransitive Verb Company Management and Sales Strategy
Seven. Company development trend forecast
Section 2 Unilever
I. General situation of the enterprise
Second, the main brand analysis
Three. Operational and financial conditions
Four, the company's main product features
Verb (abbreviation for verb) strategic plan
Intransitive Verb Company Management and Sales Strategy
Seven. Company development trend forecast
Section 3 L 'Oreal France
I. General situation of the enterprise
Second, the main brand analysis
Three. Operational and financial conditions
Four, the company's main product features
Verb (abbreviation for verb) strategic plan
Intransitive Verb Company Management and Sales Strategy
Seven. Company development trend forecast
Section 4 Copying in Japan
I. General situation of the enterprise
Second, the main brand analysis
Three. Operational and financial conditions
Four, the company's main product features
Verb (abbreviation for verb) strategic plan
Intransitive Verb Company Management and Sales Strategy
Seven. Company development trend forecast
Chapter 10 Analysis of Key Data of Dominant Enterprises in China Shampoo Industry 20 10
Section 1 Sofitel Limited
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 2 shanghai jahwa United Company Limited
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 3 Bao Si Fine Chemical Industry (Wuhan) Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 4 Top Daily Chemicals (China) Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 5 Guangzhou Hao Di Cosmetics Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 6 Zhongshan Jiadanting Commodity Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 7 Aobao Cosmetics (Huizhou) Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 8 Tianjin Procter & Gamble Industry Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 9 Shenyang Donglian Commodity Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section X Shanghai Huayin Commodity Co., Ltd.
I. General situation of the enterprise
Second, the analysis of major economic indicators of enterprises
Third, the analysis of enterprise profitability
Fourthly, the solvency analysis of enterprises.
Verb (abbreviation of verb) Analysis of enterprise operation ability
Six, the enterprise growth ability analysis
Section 1 1 was omitted. ..........
Chapter 11: Marketing situation and strategy analysis of shampoo in China in 20 10.
The first quarter 20 10 China shampoo sales terminal market analysis.
First, the basic characteristics of market terminals
Second, the distribution mode of terminals.
Third, the main sales model
Section 2 20 10 Analysis of Main Marketing Channels of Shampoo Enterprises in China
I. Acting sales
Second, buy-out operation.
Third, franchising
Fourthly, the comparative analysis of various channel models.
The third quarter 20 10 China shampoo sales channel control analysis.
First, the front desk control
Second, brand control.
Third, service control.
Fourth, terminal control.
Verb (abbreviation of verb) interest control
20 10 the fourth quarter China shampoo marketing strategy analysis.
I. Product strategy
Second, the price strategy
Third, channel strategy.
Fourth, promotion strategy.
Chapter XII Forecast and Analysis of the Development Prospect of Shampoo Industry in China 20 1 1-20 15
The first section 20 1 1-20 15 China shampoo product development trend forecast and analysis.
First, shampoo technology trend analysis
Second, the shampoo industry development direction analysis
Section 2 20 1 1-20 15 Forecast and analysis of the market development prospect of China shampoo industry.
A, shampoo supply forecast analysis
Second, the shampoo demand forecast analysis
Three, shampoo import and export situation forecast and analysis
The third quarter 20 1 1-20 15 China shampoo industry market profitability forecast analysis.
Chapter 13 Analysis of Investment Opportunities in Shampoo Industry in China 201-2015
Section 1 20 1 1-20 15 Analysis of investment opportunities in China shampoo industry.
First, the attractiveness analysis of shampoo industry
Second, the shampoo industry regional investment potential analysis
Section 2 20 1 1-20 15 Investment Risk Analysis of China Shampoo Industry.
First, macro-control risks
Second, the industry competition risk
Third, the risk of supply and demand fluctuations.
Fourth, technical risks.
Verb (short for verb) manages risk.
Section III 20 1 1-20 15 Analysis on the investment strategy of China shampoo industry.
Contents: (partial)
Chart: May 20, 200610 Number and growth rate of cosmetics manufacturing enterprises in China Analysis unit: one.
Chart: Number and growth rate of loss-making enterprises in China cosmetics manufacturing industry in May 2006 -20 10 Unit: one.
Chart: May 20, 200610 China Cosmetic Manufacturing Industry Employees and Year-on-Year Growth Analysis Unit: units.
Chart: 2006-2065438+00 May Total assets analysis unit of China cosmetics production enterprises: 100 million yuan.
Chart: 20 10 Number of enterprises of different types in China cosmetics manufacturing industry Unit: one.
Chart: 20 10 Number of enterprises of different ownership in China cosmetics manufacturing industry Unit: one.
Chart: 20 10 China cosmetics manufacturing industry different types of sales revenue unit: 1,000 yuan.
Chart: 20 10 China cosmetics manufacturing industry sales revenue of different ownership units: 1,000 yuan.
Chart: May 20, 200610 China Cosmetics Manufacturing Industry Finished Products and Growth Analysis Unit: 100 million yuan.
Chart: May 20, 200610 China Cosmetics Manufacturing Industry Sales Output Analysis Unit: 100 million yuan.
Chart: May 20, 200610 China Cosmetics Manufacturing export delivery value Analysis Unit: 100 million yuan.
Chart: May 20, 200610 China Cosmetics Manufacturing Industry Sales Cost Analysis Unit: 100 million yuan.
Chart: May 20, 200610 China Cosmetics Manufacturing Cost Analysis Unit: 100 million yuan.
Chart: Main profit index of China cosmetics manufacturing industry in May 2006 -20 10 Unit: 100 million yuan.
Chart: Analysis of main profit indicators of China cosmetics manufacturing industry on May 20, 200610.
Chart: Analysis of shampoo import in China from 2006 to 2009.
Chart: Analysis of shampoo import in China from 2006 to 2009.
Chart: Analysis of shampoo export volume in China from 2006 to 2009.
Chart: Analysis of shampoo export volume in China from 2006 to 2009.
Chart: Analysis of the average unit price of shampoo import and export in China from 2006 to 2009.
Chart: Analysis of shampoo importing countries and regions in China from 2006 to 2009.
Chart: Analysis of shampoo exporting countries and regions in China from 2006 to 2009.
Chart: Chart of main economic indicators of Sofitel Co., Ltd.
Chart: Operating income chart of Sofitel Limited.
Chart: profit index chart of Sofitel Co., Ltd.
Chart: Sofitel Corporation Debt Statement
Chart: trend chart of debt indicators of Sofitel Limited.
Chart: Sofitel Co., Ltd. Operational Capability Index Trend Chart
Chart: Sofitel Co., Ltd. Growth Ability Index Trend Chart
Chart: Trend chart of main economic indicators of shanghai jahwa United Company Limited.
Chart: Trend chart of operating income of shanghai jahwa United Co., Ltd.
Chart: Profit index chart of shanghai jahwa United Company Limited.
Chart: Debt Statement of shanghai jahwa United Company Limited
Chart: Trend chart of debt indicators of shanghai jahwa United Limited Company.
Chart: Trend chart of operating capability index of shanghai jahwa United Company Limited.
Chart: Trend chart of growth ability index of shanghai jahwa United Company Limited.
Chart: Trend chart of main economic indicators of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Trend chart of operating income of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Profit index chart of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Debt Statement of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Trend chart of debt indicators of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Trend chart of operation capability index of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Trend chart of growth ability index of Bao Si Fine Chemical (Wuhan) Co., Ltd.
Chart: Trend chart of main economic indicators of Top Chemical (China) Co., Ltd.
Chart: chart of operating income of Top Chemical (China) Co., Ltd.
Chart: Profit index chart of Top Chemical (China) Co., Ltd.
Chart: Table of Liabilities of Top Chemical (China) Co., Ltd.
Chart: Trend chart of debt indicators of Top Chemical (China) Co., Ltd.
Chart: Trend chart of operational capability index of Top Chemical (China) Co., Ltd.
Chart: Trend chart of growth ability index of Top Chemical (China) Co., Ltd.
Chart: Trend chart of main economic indicators of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Trend chart of operating income of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Profit index chart of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Debt Statement of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Trend chart of debt indicators of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Guangzhou Hao Di Cosmetics Co., Ltd. Operation Capability Index Trend Chart.
Chart: Trend chart of growth ability index of Guangzhou Hao Di Cosmetics Co., Ltd.
Chart: Trend chart of main economic indicators of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: operating income chart of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: profit index chart of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: Debt Statement of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: Trend chart of debt indicators of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: Trend chart of operating capacity index of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: Trend chart of growth ability index of Zhongshan Jiadanting Commodity Co., Ltd.
Chart: Main economic indicators of Aobao Cosmetics (Huizhou) Co., Ltd.
Chart: Operating income trend chart of Aobao Cosmetics (Huizhou) Co., Ltd.
Chart: Profit index chart of Orbotech Cosmetics (Huizhou) Co., Ltd.
Chart: Debt Statement of Aobao Cosmetics (Huizhou) Co., Ltd.
Chart: trend chart of debt indicators of Aobao Cosmetics (Huizhou) Co., Ltd.
Chart: trend chart of operational capability index of Orbotech Cosmetics (Huizhou) Co., Ltd.
Chart: Trend chart of growth ability index of Aobao Cosmetics (Huizhou) Co., Ltd.
Chart: Trend chart of main economic indicators of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Trend chart of operating income of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Profit index chart of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Debt Statement of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Trend chart of debt indicators of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Trend chart of Tianjin Procter & Gamble Industrial Co., Ltd.' s operational capability index.
Chart: Trend chart of growth ability index of Tianjin Procter & Gamble Industry Co., Ltd.
Chart: Trend chart of main economic indicators of Shenyang Donglian Commodity Co., Ltd.
Chart: Trend chart of operating income of Shenyang Donglian Commodity Co., Ltd.
Chart: Profit index chart of Shenyang Donglian Commodity Co., Ltd.
Chart: Debt of Shenyang Donglian Commodity Co., Ltd.
Chart: Trend chart of debt indicators of Shenyang Donglian Commodity Co., Ltd.
Chart: Trend chart of operation capability index of Shenyang Donglian Commodity Co., Ltd.
Chart: Trend chart of growth ability index of Shenyang Donglian Commodity Co., Ltd.
Chart: Trend chart of main economic indicators of Shanghai Huayin Commodity Co., Ltd.
Chart: Operating income trend chart of Shanghai Huayin Commodity Co., Ltd.
Chart: Profit index chart of Shanghai Huayin Commodity Co., Ltd.
Chart: Debt of Shanghai Huayin Commodity Co., Ltd.
Chart: Trend chart of debt indicators of Shanghai Huayin Commodity Co., Ltd.
Chart: Shanghai Huayin Commodity Co., Ltd. Operating Capability Index Trend Chart
Chart: Trend chart of growth ability index of Shanghai Huayin Commodity Co., Ltd.
Charts: ellipsis ...
See the main body of the report for more charts.