An introduction to the basic principles of Marxism? 4 mandatory written test

15 English (2)? 14 required written test

34 Introduction to Sociology 6 Compulsory Written Test

37 Aesthetics 6 Required Written Test

107 modern management 6 required written test

639 radio and television advertisement 6 must take a written test.

640 Print Advertising Design 6 Required Written Test

64 1 Chinese and foreign advertising history 6 compulsory written test

Introduction to communication? 6 mandatory written test

6999 Graduation Thesis Non-credit Practical Examination

40 Introduction to Law? 6 choose a written test

Introduction to economic law? 6 choose a written test

32 1 Introduction to China Culture 5 Selected Written Test

Selected works of China's modern literature? 6 choose a written test

662 News Management 4 Elective Written Test

634 advertising planning 6 plus written test

635 advertising regulations and management 4 plus written test

850 advertising design foundation 6 plus written test

853 advertisement (2)? 4 plus written test

Principles of management? 6+ written test

Graduation requirements: no less than 13 courses, no less than 72 credits.

Curriculum: required course 1 1 course 62 credits; Elective 5 courses, 27 credits; Take five additional courses with 26 credits.

Description:

Choose two courses from 1, 10 1 to 105, with no less than 10 credits.

2. This major only accepts junior college (or above) graduates with nationally recognized academic qualifications.

3. Graduates majoring in advertising can directly apply for this major; College graduates from other majors need to take an additional exam 20 1 turn 204 to apply for this major. Those who have the same name may apply for exemption from the test.

4. Candidates who do not take English (II) must take three or more courses, with no less than 14 credits.

5. Candidates from Hong Kong and Macao are not required to take 00 1 and 002, but 23 1.

6. All the undergraduate exams of this major are qualified, and comprehensive homework must be done. The requirements are as follows: ① independently complete part of the planning practice of an advertising case, or preside over a market survey and submit a report; 2. Independently complete the task of designing and creating an advertising work, and submit the work. (Assigned by the examiner school according to the assessment requirements of practical courses)

As for the teaching materials, I suggest you search for "course name+number" (3708 Outline of Modern History of China) in Taobao, so that you can see the specific teaching materials.