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Real estate giants are developing westward.
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Wen | Insider Jun

When Gou Dan was in college, many of his classmates had a dream of "Journey to the West", including him.

If his father hadn't threatened that "you can inherit the leather factory when you come back", the dog egg might have really left.

At that time, universities all over the world were conveying the same slogan:

Go to the west, to the grassroots, and to the places where the motherland needs it most.

It is really exciting to join the tide of the times and build a new century.

Ten years have passed, and every time I say it, the dog egg still looks sorry. Desert becomes oasis, natural moat becomes thoroughfare. Dog eggs can only imagine how others contribute their youth to promote the great wheel of the times.

In fact, the middle-aged dog eggs in dry real estate still have the opportunity to "travel to the west".

1

In the last two months, Yu Liang walked half a circle in the west and visited at least four provinces.

At the beginning of July, he first went to Qinghai and then to Gansu. When meeting with the leaders of Qinghai Province, Yu Liang said that Vanke will take root in Qinghai, strive to tap its potential, and further deepen cooperation in housing development, property services and logistics.

When he arrived in Gansu, Yu Liang said the same thing, only emphasizing "helping Gansu win the battle against poverty".

More than a month later, in the middle and late August, Yu Liang went west again, this time in Yunnan and Guizhou, and also went to the dock.

On his return from the Journey to the West, Yu Liang immediately did something he wanted to do but hadn't done yet:

Split the central and western regions and establish the northwest region.

In other words, Vanke has changed from the original four regions of South, Shanghai, North and Midwest to five regions, and the Midwest is divided into two. The newly established northwest region includes Shaanxi, Gansu, Xinjiang, Qinghai and Ningxia.

For the spin-off, Vanke explained that because of the strategic development prospects of the central and western regions, the vast world in the west is promising.

To say vast, it is really vast. One Xinjiang is 654.38+6600 square kilometers, accounting for one sixth of China's land area. Together, the five provinces account for nearly one-third of the country's area. As the dog egg said, I didn't know what "the desert is lonely and straight" until I went to the northwest.

Vanke has requirements for the management scope of regional coverage: 3 hours for high-speed rail and 0/.5 hours for airplane. If it hadn't been split up, it would have taken more than three hours to fly directly from Chengdu, the central and western base camp, and the management radius was really large.

It was nothing before, and the northwest was not Vanke's heart. But it's different now.

Vanke saw the whole west, including the northwest.

2

Yu Liang's hind foot left Yunnan, and so did Sun Hongbin's front foot.

On August 25th, Lao Sun and Ma Yun appeared together in Kunming. Ma Yun, president of Lakeside University, decided to open the first branch school in Kunming. Sun Hongbin planned to build a small town in Kunming, so they held hands and signed a cooperation framework agreement with Kunming to jointly build the "Caiyunwan Dream Town Project".

This is the second time that Sun Hongbin accompanied President Ma to visit Yunnan this year.

In July, Sun Hongbin took President Ma all the way from Kunming to Tengchong, enriching President Ma's "retirement" life.

Since Sunac signed a strategic cooperation framework agreement with Yunnan Province in August last year, my grandson will go to Yunnan every three days. Since March of this year, my grandson has been punching in every month. Kunming, Tengchong, Baoshan, Honghe Prefecture, Dali, Xishuangbanna ... have all experienced it, and have indeed worked hard for Sunac's cultural tourism career.

Another big boss, boss Xu, wandered around the west for a long time.

This year, for example, Evergrande made a trip to Gansu in April, and made two trips to Shaanxi in May and June. After Mr. Xu made three trips, Evergrande signed two strategic cooperation agreements, basically covering cultural tourism, leisure and entertainment, sports, ecology and agriculture.

In Gansu, boss Xu said the same thing as Yu Liang:

Help get rid of poverty.

The question is, why do real estate tycoons always run west?

Some people say that this is not in line with the "Belt and Road" that started a few years ago. At the beginning of 20 16, Wang Shi, who has not yet retired, made a remark in an exclusive interview with People's Daily Online, saying that "enterprises that used to make big money in the east should now do something for the development of the west".

But the dog knows that this time is different. In the past, everyone paid more consciously, but now they perceive opportunities:

Opportunities under the once-in-a-century great changes.

three

On May 17 this year, the State Council released a heavy document-"Guiding Opinions on Promoting the Development of the Western Region in the New Era and Forming a New Pattern".

This is the programmatic document for the development of the western region, which was launched again by the central government after 20 years when the development of the western region entered the third decade.

Not a word in this document is about real estate.

But the giant's reading comprehension ability is very strong, and they have grasped the secret connection. They all got high marks on the question "What does the author want to express" in the Chinese examination paper.

The Guiding Opinions mentioned that:

To this end, 36 specific measures are put forward, involving housing security and land use policies.

This means that the urbanization level in the west will be improved. When it comes to the urbanization rate in the west, except Chongqing and Inner Mongolia, other provinces 10 are lower than the national average of 60.6%, among which Tibet, Gansu, Yunnan and Guizhou are lower than 50%. If we want to be roughly equal to the eastern region, there is still a lot of room in the west.

Housing giants certainly know what it means to increase the urbanization rate.

Take Vanke as an example. In the past four regions, the handle has always been Shanghai or southern China. By 20 19, the sales in the central and western regions will reach150.6 billion, second only to Shanghai, accounting for 23.88% of Vanke's total sales, while the sales area accounts for 30.07%, ranking first among the four regions.

In this regard, Yu Liang said, "This is related to the development stage of each city". To put it simply, with the acceleration of western economy and the improvement of urbanization level, the demand for houses has come up.

From the perspective of national strategy, it is of historical significance and mission to talk about "western development" now.

In the face of the American blockade, we decided to play internal circulation, thinking that internal circulation should not rely too much on the eastern part of the locomotive in the past, so it is natural to play poker in the west. The vast world is promising, and the large-scale development of the western region is conducive to enhancing the country's economic resilience.

Furthermore, through the "Belt and Road" internationalization to the west, we not only pay attention to internal circulation, but also expand opening up.

At this stage, the United States has always wanted to decouple from us. Even though it is constantly being dragged, China clearly knows that it must find a new way in the future and cannot rely on the globalization led by the United States. Therefore, under the new globalization strategy of "One Belt, One Road", China must go far and steadily.

My opinion on revitalizing higher education in the central and western regions in the new period

Behind the Opinions is to promote the formation of a higher education system that matches the pattern of development and opening up in the central and western regions.

If you have a good horse, you should also have a saddle and a halter. The importance is self-evident.

It can be said that under the great changes in the past century, the great western region bears the new hope of China.

Therefore, housing enterprises with sensitive sense of smell are heading west.

four

On May 28th this year, ten days after the State Council mentioned the development of the western region, Urumqi launched 28 plots of land.

All the land was successfully sold.

Among them, Evergrande won 10, Country Garden 3 and Wanda 8. In March and April this year, Evergrande has seized 54 plots of land in Urumqi with a price of nearly 6.4 billion, covering an area of nearly 9,400 mu, and laid out large-scale cultural tourism projects.

Wanda, which has robbed eight plots of land, also has its own small goal: they want to build the fifth wanda plaza in Urumqi.

Before the horse ran, the real estate giants rushed to run.

The unfinished dream of dog eggs more than ten years ago is about to come true, because their companies, like these giants, are practicing the old slogan with actions:

Go to the west, where the motherland needs it most.