First, college students have high entrepreneurial activity. According to the statistics of China University Student Employment Report (Blue Book of Employment) in 20 17, from 20 15 to 20 17, the number of college students starting businesses in China exceeded 200,000 every year, and the proportion of college graduates starting businesses rose from 1.6% to 3.0%.

The report also shows that in 20 17, 26% of college students have a strong or strong willingness to start a business, which is 8 percentage points higher than that in 20 16, and 3.8% of them said they must start a business. It can be seen that entrepreneurship has changed from a small attempt to a choice recognized by the public.

Second, college students' entrepreneurial innovation is strong. College students' entrepreneurship is different from social entrepreneurship. Their original intention is not profit-driven, but to realize people's better life through technological innovation and model innovation, thus promoting social development. At the same time, they are active in thinking and master certain professional skills, so they pay more attention to product innovation in the process of starting a business.

The China Report of Global Entrepreneurship Watch 20 15/20 16 shows that 65% of young entrepreneurs think their products are novel, while 57% are not young. About 12% of young entrepreneurs in China use new technologies, while only 7% of non-young entrepreneurs use new technologies.

Third, "internet plus" is a hot spot for college students to start their own businesses. Contemporary college students grew up in the era of vigorous development of internet technology, and they really felt the earth-shaking changes brought by internet technology to people's lives. It can be said that they are naturally sensitive to the Internet and also have "internet plus" thinking and inspiration.