In Asia, the University of Hong Kong offers postgraduate diploma courses in retail management and shopper marketing, enrolling students in the Mainland and cultivating professional retail management talents. The course was designed by the School of Aerospace (China School of Aerospace, HKU) directly under the University of Hong Kong, and started on 20 12. The course introduces the cutting-edge concept of "shopper marketing", which is not limited to the study of retail terminal consumer behavior, but regards shopper behavior as a part of integrated marketing strategy, identifies specific brand buyers and promotes their consumption. On this basis, the key issues of improving the overall customer experience quality are deeply discussed, and the reform and adjustment of finance, human resources and category management behind retail terminals, as well as the shopper relationship management that affects the sustainable operation of enterprises, are expounded, so as to promote enterprises to become market leaders providing the best customer experience.

In addition to the senior professors of HKU, there are executives from well-known multinational companies such as Diageo, Lee Kum Kee, Procter & Gamble, HSBC, Xie Ruilin, PCCW, Synovate, PONY, Giordano, professionals with international vision and experience in retail management and shopper marketing, and senior consultants.

Applicants for the course must have a bachelor's degree or above and have at least 3 years of relevant work experience; College degree holders must have at least 5 years relevant working experience; If you have other qualifications and rich management experience, you will be considered separately.

This course is a credit system, 10 specialized course, 1 "Retail Management and Shopper Marketing" project. The course is a weekend study system, and one class is concentrated on one weekend (Saturday and Sunday) every month, and each class lasts for two days. The whole course is completed in about 15 months. The tuition fee is about 53,000 RMB.

Those who complete the course and pass the examination will receive the Postgraduate Diploma (PGD) from the University of Hong Kong, which is recognized by the Hong Kong government as Grade 6, equivalent to a master's degree. After getting this graduate diploma, you can apply for a master's degree in communication at California State University. At the same time, the credits of this course are internationally recognized, so graduates have successfully obtained credit exemption when applying for related courses in other schools.

The University of Hong Kong is the first and oldest university in Hong Kong. The Hong Kong College of Western Medicine, founded by 1887, was merged with the Hong Kong Government Institute of Science and Technology. It was formally established on Hong Kong Island on 19 1 1. It is not only the most famous institution of higher learning in Hong Kong, but also enjoys a high reputation internationally. In the 20 12 list published by QS World University Rankings, the most influential global university ranking list in the world, the University of Hong Kong ranks Hong Kong 1, Asia 1 and ranks 23rd in the world.