Finally, the profit conditions of goods, such as gross profit margin, sales ratio and consumption characteristics, will determine which corner and how much space these goods are placed in the store.
In the genuine book market, the most profitable book is the special price book. The so-called special price book is a bestseller that has passed the fashion limelight. Because of the price, such books sell best.
Site selection:
This is the primary problem of opening a shop, and the bookstore address determines the positioning of the bookstore. For example, make sure the location of the bookstore first, then find the store address purposefully, and strive to lock the target customer base to the greatest extent.
If you already have a specific store, you need to choose the business category according to the location of the bookstore and the existing and potential consumer groups around you, and at the same time establish your own characteristics according to their consumption habits and tastes.
Generally speaking, there are cultural and entertainment venues, commercial office buildings, mature residential areas, university areas, commercial areas and other places nearby, which are all optional places to open stores.
Bookstores with individual venture capitalists are generally small in scale, and both mobile and fixed passenger flow are very important. Therefore, it is best to choose places with many people around the community or university area, such as stations, fast food restaurants, theaters, etc., and rely on stable community readers.
Bookstores in university areas try to avoid too many bestsellers, and books that are too academic near office buildings will not sell well. If you open a professional bookstore near the relevant place, you will get twice the result with half the effort.
Refer to the above? Baidu encyclopedia-bookstore