Career prospects:

Marketing is a comprehensive applied science, which is based on economic science, behavioral science and modern management theory, and focuses on meeting the needs of consumers, and studies the marketing activities and laws of enterprises. With the acceleration of global economic integration and the continuous improvement of China's market economy.

Marketing has penetrated into various types of enterprises, including foreign enterprises, private enterprises and state-owned enterprises. Therefore, a large number of talents with systematic marketing knowledge and skills are needed, especially senior market planners and managers. This provides a very broad social demand and development space for marketing specialty.

Employment direction:

After graduation, I can directly or indirectly engage in various business or management work such as commodity purchase and sale, market development, marketing planning, business negotiation, market development, commodity promotion, etc. in service fields such as party and government organs, institutions and industrial and commercial enterprises.

In recent years, the representative employment units are: commercial banks, Fuji Xerox (China) Co., Ltd., Yantai Changyu Group Co., Ltd., Qingdao Haier Group, Tsingtao Brewery Co., Ltd., etc. And the employment field is very broad.

Training objectives and professional characteristics of marketing major in China Agricultural University;

Training objectives:

This major trains senior professionals with knowledge and ability in management, economy, law and marketing, familiar with marketing theory and practice at home and abroad, and engaged in marketing practice, teaching and scientific research in enterprises, institutions and government departments.

Professional features:

Professional construction and curriculum always focus on the needs of social development, attach importance to the cultivation of professional quality and practical ability, establish long-term cooperative relations with many well-known enterprises, organically run the main contents of modern enterprise marketing activities through all aspects of practical education through marketing practice, and pay attention to the cultivation of enterprise management ability such as market planning and management.

Outside the classroom, students can also listen to wonderful lectures by famous experts and corporate executives inside and outside the school, comprehensively improve their cognitive judgment ability, comprehensive decision-making ability and creative thinking ability, and broaden and improve their strategic vision and quality in the new era.