Coffee shop business plan 1 1. Enterprise profile
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc. Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc. Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the personal situation of the author of the business plan
Third, the market evaluation
1. Target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: 1%
3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise compared with competitors: In the early stage of development, we can adopt different business models and choose the most suitable coffee shop business plan.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Coffee shop business plan 2 Coffee has become the darling of more and more people. Starting a business, starting with a coffee shop, is also the choice of many people.
Part I: Background
In China, people like drinking coffee more and more. What's next? Coffee culture? Fill every moment of life. People drink coffee at home, in the office or in various social occasions. Coffee is gradually associated with fashion and modern life. Cafes all over the world have become good places for people to talk, listen to music and have a rest. Coffee enriches our life and shortens the distance between you and me. Coffee has gradually developed into a culture. With the well-known history of coffee, coffee is being accepted by more and more people in China.
Part II: Brief introduction of the project
This coffee shop was founded by students of Xi 'an Foreign Affairs University, and it is located in a conspicuous position on the street on the right side of the main entrance of the school. Although the decoration here is simple, it has a special taste of home, even warmer and more relaxed than home. The south wall is full of bookshelves, and all kinds of books are scattered. The bar is located in the center. On the wall behind the bar is a wooden wine rack with all kinds of coffee beans piled on it. In the north, except for the gate, all the others are bright glass bay windows, and the windowsill is very low, and various magazines are covered on it. There is only a square table near the window, and each table can seat 4-6 people. However, the air, light and sound here are even more fascinating, making it difficult to give up, and feeling as relaxed and free as at home.
Part III: Entrepreneurial advantages
At present, the market of university campus is still blank, and the competitive pressure is small. Moreover, the initial investment is not very high, and now the state encourages college students to start their own businesses after graduation, with a series of preferential policies and loan support. Moreover, college students are often full of hope for the future. They have young blood, full of vigor and vitality, and? Newborn calves are not afraid of tigers? Spirit, and these are all qualities that an entrepreneur should have.
College students have learned a lot of theoretical things at school and have high-level technical advantages. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and industries, and this spirit of innovation often creates the source of motivation for college students to start their own businesses and becomes the spiritual basis for their success. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned. The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.
Part IV: Budget
1, coffee shop fee
The storefront of the coffee shop is a rented building. After consultation with the owner of the house, a house lease agreement is reached in the form of a contract. The contents of the agreement include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is10-15m2, and the start-up cost is about 95,438+0.2 million yuan.
2. Decoration design fee
The full occupancy rate of coffee shops, turnover rate of desktops, climate, festivals and other factors have a great influence on income. Coffee shops are expensive, mainly for students. The layout, style, materials and design cost of coffee shop renderings, floor plans and construction drawings are about 6000 yuan.
3, decoration, decoration costs
The specific expenses include the following items.
(1) Exterior wall decoration expenses. Including signboards, walls and decoration expenses.
(2) interior decoration expenses. Including ceiling, painting, decoration, carpentry, etc.
(3) Other decoration materials. The cost of glass, floor, lamps and labor should also be included.
The overall budget is based on the standard decoration cost of 360 yuan /m2, and the decoration cost is * * * 360 *15 = 5,400 yuan.
4, equipment and facilities purchase fee
Specific equipment mainly includes the following types.
(1) Sofa, table, chair and shelf. * * * 2250 yuan
(2) Sound system. * * * 450
(3) Cooking equipment, storage equipment, washing equipment and processing insulation equipment used in bars. * * * 600
The water purifier adopts the beautiful brand. This water purifier can produce 12L purified water every day and sell 100 to 200 cups of coffee and other drinks every day. The price is about RMB 1200.
Coffee machine, coffee machine is an electronically controlled semi-automatic coffee machine. The price of coffee machine should be around 350 yuan now, and other accessories will not exceed 1, 200 yuan.
Doufang, the price is 330? Between 480 yuan.
The price of a milkshake machine is about one in 400 yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.
Ice makers, in terms of ice quantity, generally have to leave a surplus. The daily output of this ice maker is 12kg. The price is slightly higher in 550 yuan, the quality is better, and it can be used for many years, so the cost performance is higher.
5. First inventory cost
Including the purchase of commonly used items and low-value consumables, all kinds of coffee beans, milk, tea, fruit, ice cream and so on. About 1000 yuan
6. Organization expenses
The opening expenses mainly include the following contents.
(1) Business license fee, registration fee and insurance fee; Estimated 3000 yuan
(2) marketing advertising expenses; 450 yuan is expected.
7. Working capital
Coffee shops should prepare a certain amount of liquidity in the early stage of opening, which is mainly used for the normal operation of coffee shops in the early stage of opening. Estimate 2000 yuan
* * * Instrument:
120000+6000+5400+2250+450+600+300+ 1200+ 1200+480+400+550+ 1000+3000+
Part V: Development planning.
1, turnover plan
The turnover here refers to the daily business income of coffee shops. When drawing up the turnover target, we must make a comprehensive balance according to the current market situation, taking into account the business direction of coffee shops and the current price situation. According to the current floating population and people's preference for coffee, it is estimated that the daily turnover will be 400-800, which may fluctuate according to the off-season.
2. Procurement plan
According to the proposed commodity plan, in purchasing, in order to effectively use the purchasing funds and realize the balance of commodity composition, the purchasing plan must be arranged according to the set commodity content. Through the formulation of turnover plan, commodity plan and purchase plan, it is not difficult for us to understand that if a coffee shop wants to achieve its business objectives, effectively complete its product composition and flexibly use its purchase funds, all basic plans are indispensable. When the coffee shop has set the business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedure and indicating the price, you can write it on the menu. What must be considered next is how to sell these goods effectively.
3. Personnel plan
In order to achieve the established business objectives, operators must have a clear plan for the appointment of personnel and the distribution of work. Effective use of human resources and personnel training are both things we must consider.
4. Financing plan
The distribution of working capital is the core work of management. The operating expenses of general coffee shops can be divided into personnel expenses (salary, meals, bonuses, etc. ), equipment costs (repair costs, depreciation, rent, etc. ), maintenance costs (utilities, consumables, service fees, miscellaneous fees, etc. ) and business expenses (advertising, packaging, business tax, etc. ). According to the nature, it can also be divided into fixed expenses and variable expenses. We should set a possible goal of increasing funds for the actual performance in the past.
5. Financial plan
The profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of working capital in order to realize the rational allocation and use of working capital.
In a word, the six basic plans listed above (turnover, commodity purchase, promotion, personnel, capital and finance) are indispensable for coffee shop management. Of course, some coffee shops can also make some other supplementary plans to meet the actual needs of their work, thus deepening their management.
Part VI: Market analysis.
From 2008 to 20 10, China's coffee market experienced a rapid growth stage, during which the compound growth rate of the overall sales of the coffee market reached17%; The fast-growing market provides a broad market space for coffee producers. Foreign coffee producers such as Nestle, Kraft and UCC have increased their investment in China, laying a good foundation for striving for the leading position in China's coffee market in the future.
Coffee drinks mainly refer to instant coffee and canned ready-to-drink coffee. In terms of instant coffee, the average annual growth rate of China instant coffee market reached 65,438+06% from 2005 to 2009, which shows the high growth and investment space of China instant coffee market, while China instant coffee market is still in the growth stage. In terms of canned ready-to-drink coffee, from 2008 to 2065,438+00, the average annual growth rate of canned ready-to-drink coffee market in China also reached 65,438+05%; In the next few years, the prospect of Chinese coffee and beverage will still be optimistic.
Nowadays, coffee shops are mainly chain stores, and the market is mainly monopolized by several groups. However, because the coffee shops of several groups have no special theme, it is difficult to cooperate with young people who pay attention to style. We have also considered the market competition of other beverage stores, but found that most of these similar industries are not self-operated, and it is difficult to cooperate with efficient young people. Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development. Statistics show that China's coffee consumption is increasing year by year, and it is expected to become an important coffee consumer in the world.
Part VII: Marketing strategy.
1, competition analysis in the same industry
Know yourself and know yourself, and you will win every battle. Coffee shop operators should always pay attention to competitors' business trends and product composition, make in-depth comparison and analysis, so as to occupy a favorable position in business and ensure that they adopt more effective sales strategies than competitors.
Coffee shop operators must never ignore market intelligence, and must always keep abreast of the latest relevant data and information. According to the characteristics of coffee shop address and customers, we will continuously improve the quality of products and services, increase the frequency of customers coming to the store, and then improve the performance of coffee shops.
2. Promotion plan
The basic feature of coffee shop is fixed-point operation. However, the current market competition is increasingly fierce. In order to make the performance flourish, coffee shops can no longer passively wait for customers to come to the store, but must actively attract customers to the store. Therefore, the implementation of promotional activities and the appeal of publicity effect are equally indispensable. Generally speaking, compared with big coffee shops, small coffee shops can't invest huge advertising and promotion expenses. What should we do? Spend a little money on advertising? . Posters, leaflets, emails and other publicity means can be used.
3. Daily operation plan
How to draft a business plan? For coffee shops, the most concerned issue in the whole operation process may be the daily turnover. Every coffee shop often has a business goal, and even sets a location and commodity goal in more detail as a benchmark to measure the daily operation.
When making the daily business plan, we must complete the overall business plan according to the set business policy, the forecast of turnover, the calculation of target inventory, the estimation of loss, the estimation of scheduled purchase volume and the calculation of scheduled gross profit. Because the whole planning process must be based on data, the establishment of database information is a necessary condition for making sales plans. Even a small coffee shop should be based on data, so as to have an objective measure, instead of just relying on impressions, feelings and observations.
Part VIII: Growth and Development
The target consumer groups of coffee shops are mostly college students, and they are located at the intersection of business districts, university campuses and intersections. The rent is moderate and the decoration requirements are high, which increases the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, we should have confidence in the development prospects and not be anxious and blindly adjust our business strategy. It is a good wish to run a coffee shop, but you must have enough psychological preparation to succeed step by step, so you must have a relaxed attitude.
I recommend it carefully.