2. It helps to cultivate students' good social morality and cooperative spirit. In competitive sports, all sports must abide by strict rules, and people can only strive to create achievements when the rules allow, and any behavior that violates the rules will be condemned and punished. At the same time, in a collective project, everyone has his own role, and each role has his own specific behavior requirements, which must be acted according to the role requirements, which is very conducive to people's socialization and is also very conducive to cultivating people's concept and behavior of obeying the law. Competitive sports always follow the basic principle of "equal opportunity, survival of the fittest", and strict rules and fair referee can cultivate students' concept of fair competition; Through competitive sports, we can also learn and exercise how to treat the mistakes and failures in the competition correctly, hone our strong will, enhance our ability to resist setbacks, and make students have tenacious vitality in the fierce society. Therefore, students can cultivate good sports ethics by participating in competitive sports, and then develop excellent social morality. That is, how to contribute to the public welfare undertakings of social groups and organizations, how to raise social awareness, and how to cultivate respect and understanding for the rights and feelings of others. Competitive sports provide us with such an opportunity and place to study and exercise in social life.
It helps to cultivate excellent personal conduct. Competitive sports helps to cultivate people's optimism and self-confidence, dare to compete, dare to win, demand self-transformation and self-transcendence, which are indispensable in social life. Through competitive sports, we can also cultivate good behaviors of leadership and obedience, full display and self-discipline. Experiments show that students with competition experience can show better personal cultivation and social adaptability, and show higher organizational and leadership skills. Because competitive sports provide opportunities to exercise important qualities in areas such as taking responsibility, making decisions and influencing others. On the other hand, competitive sports tend to cultivate some obedience qualities, such as respecting, obeying rules and obeying referees. Students can also cultivate a sense of accepting criticism, have no hostility or aversion to competitive sports, and should not go beyond the rules and seriously hurt their opponents. Competitive competition sometimes needs the spirit of self-restraint or self-sacrifice, which is not only based on ambition and desire to win, but also based on open-minded tolerance. These behaviors are important conditions for individuals to stand on the society.
4. It helps to improve students' social adaptability. Research shows that participating in competitive competitions can expand students' interest, let go of their own temperament and increase the opportunities to know others. At the same time, in the fierce confrontation, in the arduous struggle, accept the psychological exercise of success or failure, praise or criticism. In the communication and conflict with others, students' adaptability to the social environment and psychological endurance have been greatly honed, so that students can get rid of or even surpass the study pressure and psychological pain, thus maintaining a good mental state and having more energy to meet new challenges. The value choice of social cognition, such as the right and wrong evaluation of social phenomena, moral standards and principles of being a man, can be tested in sports, so people think that competitive sports can test an individual's adaptability to society.
5. The possible negative influence of competitive sports on campus sports culture. The existence and development of everything has two sides. Competitive sports is no exception. While it has a positive impact on school education, it may also have some negative effects, which may lead to the emergence of wrong values. The most fundamental purpose of physical education in colleges and universities is to enhance students' physique, and then discover and cultivate high-level sports talents from it. Some wrong values are more likely to appear on those athletes and even on their admirers. Honor and achievement may make them care more about personal gains and losses, and more about all kinds of activities that can win them honor, which will lead them to change their philosophy of life, fail to face society correctly, correctly understand various social relations, and thus produce wrong values that deviate from social life norms and moral concepts. In some people, it will even lead to the loss of humanity and slide into the abyss of crime. As we all know, the relationship between educators and educatees is quite close. Once teachers and coaches combine the honors and personal interests of athletes and students, educational distortion may occur. These distortions are mainly manifested in: in order to make athletes try their best to achieve their adult goals, they are constantly given excessive fame and fortune stimulation, which makes their body and mind bear harmful pressure. The erroneous indoctrination of students' ideology and goals by competitive sports mainly comes from teachers and coaches. In order to cultivate a high-level college sports team, they will pay more attention to the success or failure of their work, the importance of players, funds, equipment and other related aspects, leading to over-specialization, even at the expense of violating sports ethics, social ethics, laws and regulations and practicing fraud, which may weaken, dilute or even distort the training factors of education. Competitive sports can also bring violence. Because aggression is the characteristic of competitive sports, because teenagers' aggression and competitive psychology, physical contact or inaccurate understanding of rules in competitive sports may all turn into violent behavior in ordinary quarrels. Therefore, there should be moral norms in competitive sports teaching to improve students' ability to distinguish, deal with and resolve violence.
6. The correct way of competitive sports education in colleges and universities. While competitive sports have a great impact on campus sports culture, campus sports culture also has a far-reaching impact on competition. For example, many competitive sports have appeared or sprouted in school sports, and with the change of national sports strategy, the joint running of competitive sports and colleges and universities will eventually form a one-stop system centered on schools and relying on filial piety schools and amateur training in colleges and universities to form overall training. Middle school is the base for training Olympic champions, while colleges and universities are the only way for most athletes to climb the world sports peak, thus forming a strong talent training system. But after all, the school is facing ordinary students, so we can't use pure competitive sports in physical education. For those technical competitive sports with complex technology and great difficulty, we should proceed from the reality of school physical education, carry out processing and reform, modify rules, reduce difficulty, improve teaching methods, and achieve the purpose of promoting students' physical and mental health and improving students' sports cultural literacy. Conditional schools can also set up clubs and use special manpower, material resources and financial resources to carry out competitive sports in schools, which can not only concentrate students with sports potential for systematic sports training, but also cultivate competitive sports reserve talents to ensure normal physical education teaching in schools and students. Four. Conclusion The sociological influence of competitive sports on campus sports culture in colleges and universities contains many factors, and its role in education cannot be underestimated. It is necessary to correctly understand and recognize the role of competitive sports in education and prevent unnecessary pressure and training without educational foundation for teenagers. It is an educational principle that sports workers should fully understand and master to help others become talents and prevent slight delay. We should deeply understand the social implication of competitive sports, grasp the methods and scales of educating and cultivating students, and make the development of competitive sports achieve the best results. While improving students' physical fitness and sports skills, enjoying sports fun, learning physical exercise methods and cultivating good ideological quality, we should also give useful help to the social life and pressure that students will face in the future and better serve the society. This is the fundamental purpose of developing competitive sports in schools. At the same time, high-level competitive sports teams in colleges and universities should also be in line with international standards as soon as possible, so that real college students can go out of school and participate in the World University Games and even the Olympic Games.