Entrepreneurship is a process in which entrepreneurs make efforts to optimize and integrate the resources they own or can own, thus creating greater economic or social value. The connotation of entrepreneurship should at least include the following aspects: ① The main body of entrepreneurship is individuals or small-scale groups; The key to starting a business is to explore and grasp business opportunities; (3) Entrepreneurs are resource allocators; (4) Entrepreneurship needs to create new social and economic units; (5) The realization of entrepreneurial value depends on transforming the products and services provided into commodities on the market; 6. Entrepreneurship is a process of creation and innovation; ⑦ Entrepreneurship has a clear purpose: to increase wealth, including personal and social material and spiritual wealth. Entrepreneurial motivation refers to the internal motivation that causes and maintains individuals to engage in entrepreneurial activities and makes them develop towards certain goals. It is an internal force that inspires and guides individuals to act for the success of entrepreneurship. The motivation of starting a business can be roughly divided into the following four categories: the need for achievement, the preference for independence, the desire for control, and changing the economic situation of families and individuals. College students' entrepreneurship is the product of a suitable entrepreneurial environment and well-prepared college students, but why do some college students embark on the road of entrepreneurship when they should have studied hard? Their motives have certain particularity, which can be summarized into the following four types: 1. The need for survival. First of all, due to economic reasons, some students choose part-time jobs. In the process of working, some people with entrepreneurial qualities will find business opportunities and seize them, and begin to embark on the road of entrepreneurship. Secondly, at present, some students have begun to bear their own study and living expenses independently, and a certain number of entrepreneurial pioneers have emerged. These entrepreneurs usually take learning as their main purpose and engage in industries that require less time and energy and require lower economic returns. 2. The need for accumulation. With the growth of age, contemporary college students will gradually have a strong demand for mutual relationship and growth. In order to increase their practical experience, enrich their social experience, or make economic preparations for their future development, or achieve a certain goal, some college students will also use their spare time to embark on the road of entrepreneurship when conditions are ripe. This kind of entrepreneurs often aim at exercise and have a strong ability to bear failure. 3. The need for self-realization. College students are in the awakening period of creative ability, and they are full of longing and yearning for innovation. They are active in thinking and have a strong sense of innovation, and at the same time they are less constrained and bound. In addition, because of their environment, college students are often exposed to some new inventions and academic achievements, or some of them have their own scientific research achievements with independent intellectual property rights. In order to achieve their success goals as soon as possible, some of them changed their concept of success and started their own entrepreneurial careers. 4. The need for employment. At present, the employment situation of college students in China is quite severe. On the one hand, the demand is insufficient, on the other hand, the salary of college graduates is reduced. In this case, in order to find a satisfactory job, some college students also start their own businesses. The significance of college students' entrepreneurship is mainly reflected in the following four aspects:

① Entrepreneurship of college students is an effective way to solve the employment and social employment problems of college students. College students' entrepreneurship not only solves their own employment problems, but also provides employment opportunities and jobs for others. ② College students' entrepreneurship provides opportunities for them to improve themselves. In the process of starting a business, we can apply the theoretical knowledge we have learned to practice and improve college students' sense of crisis and fighting spirit. College students will inevitably encounter difficulties, setbacks and failures in the entrepreneurial stage. Through the process of encountering difficulties and setbacks, we can cultivate our tenacious will and fighting spirit, learn from failures, and know what aspect of our knowledge is insufficient, so as to make up for the lack of knowledge in class, and finally prepare for becoming an all-round talent. ③ College students play an active role in social and economic development. College students' entrepreneurship can not only improve their per capita output and income level, but also promote the formation of a new social and economic structure. College students' self-employment will enhance the attraction and influence of campus culture. By building a brand of entrepreneurial culture, holding successful entrepreneurs' exchange meetings and entrepreneurial competitions, we can set an example for students, stimulate their enthusiasm for learning, create entrepreneurial culture, stimulate their enthusiasm for entrepreneurship, enhance their confidence in the success of independent entrepreneurship, effectively create a campus cultural atmosphere for college students' entrepreneurship, and make contributions to promoting the reform of school education model.

Nowadays, the world economic competition is extremely fierce and cruel, and innovation has become a very popular term. If you stick to the routine, you can't seize the day and get ahead, then you miss the opportunity and fall behind. The priority of the result will also be missed and the victory will be lost. "Use the right time to do what you want to do, in order to change it", apply innovation to hearty and changeable thinking, thus bringing a turning point to your life and career. This is the powerful weapon function of innovation in competition.

When it comes to changing the way of thinking and changing the strategic operation, we should talk about the theory of innovative thinking. In learning, whoever is good at innovative thinking will have a smart brain; At work, whoever is good at innovative thinking will have more ways; In business, whoever is good at innovative thinking will have a broad world; In cultivation, whoever is good at innovative thinking will have a good image. Simply put, innovative thinking is a relative concept and a way of thinking relative to conventional thinking. It is generally believed that innovative thinking refers to all forms of thinking activities that play a role in the process of innovation. As a special thinking activity, innovative thinking has its own characteristics besides general thinking. Many scholars have summarized the characteristics of innovative thinking from different angles. In my opinion, the characteristics of innovative thinking are mainly reflected in the following three aspects: First, novelty: innovative thinking is an extraordinary way of thinking, and innovation and difference are its main characteristics. Understanding of things does not stay in the original cognitive category, but re-understanding, which will generally produce new insights, new inventions and new breakthroughs and achieve unprecedented results. Uniqueness: The uniqueness of innovative thinking lies in that it can be unique, dare to question what people are used to or perfect, dare to fight against old traditions and habits, or take the initiative to deny themselves and break their own framework. In the choice of thinking, in the skills of thinking, or in the conclusion of thinking, it has an "unprecedented" uniqueness and a certain range of initiative and pioneering. Multi-direction: The multi-direction of innovative thinking lies in being good at thinking from different angles, trying to put forward various ideas and schemes in front of a problem to expand choices, and flexibly changing some factors that affect things and quantities, thus generating new ideas. When thinking is blocked in one place, you can immediately turn to another direction, and you can find the best answer with your heart to ensure the best solution to the problem.