First, sportsmanship is inclusive of multi-cultures. At present, the independence, variability and difference of young college students' ideological activities are increasing, and sports, with its powerful charm beyond race and identity, has become a unique resource integrating diversity and difference. The slogan of Beijing Olympic Games is: One World, One Dream. It fully embodies the spirit of understanding, friendship and unity emphasized by the Olympic Movement, and its purpose is to enable people of all nationalities in the world to break through the barriers caused by cultural differences and absorb the outstanding achievements of other cultures with the broad mind of world citizens. Most contemporary college students are only children, and they have long developed the habit of being self-centered. They are prone to subjective thinking and are not good at unity and mutual assistance in interpersonal communication. Advocating the concept of tolerance in modern sports spirit is conducive to students to develop a broad mind, so that they can learn to get along with others while studying and doing things, and then serve the society and others more actively. Second, it has the harmony of body and mind. For a long time, people have been unilaterally emphasizing the role of physical exercise in strengthening the body, but little attention has been paid to the promotion of physical and mental harmony. Wu is a famous physical education educator in China and the first president of Shanghai Institute of Physical Education. He once pointed out: "Sports is a tool to cultivate personality, which is neither science nor technology. As a culture, sports does have the value of cultivating character, so sports should also aim at transmitting culture and creating culture. " College students who enjoy sports passion and deeply feel the shock of sports spirit germinate first, which is a kind of respect and love for life, which is beyond the reach of other university cultural carriers at present. More importantly, the cooperation required by sports activities makes students eager to move from a lonely self to a team that helps each other, and then become an open-minded and harmonious social person. Therefore, designing more sports activities as the carrier of university culture construction, so that the sports spirit can better penetrate into the cultivation of university spirit, will make the academic culture of university campus be beneficially supplemented. The third is to promote the competitiveness of vitality. Competitive is the inherent attribute of sports. The Olympic motto "Faster, Higher and Stronger" fully shows the enterprising spirit of modern competitive sports, as well as the fighting spirit of not being afraid of strong players and bravely climbing the peak. As an organization, universities need effective incentive mechanism and competitive atmosphere, especially in the process of talent training, sports can be used as a means to establish competitive consciousness. CharlesKingsley of Cambridge University spoke highly of the significance of rigorous physical training in elite education. He believes that sports can provide painful experience and endurance for students who have been in a comfortable environment for a long time, and shape a strong personality and physique. EndicottPeabody, an American studying in Cambridge, is deeply influenced by this educational thought. After graduation, he founded the famous groton boarding school more than 40 miles outside Boston, the capital of Massachusetts, and carried out Charles Kingsley's educational thought. He takes competitive sports as an important means to cultivate students' masculinity of loyal cooperation, never giving up and fighting for honor and dignity to the end. Finally, groton trained Franklin, Roosevelt and many American political and economic elites. Under the background of the transformation of China's higher education from elite education to mass education, universities should not only ensure the fairness and justice of education, but also adhere to the ideal of cultivating elites, so that our talents can truly adapt to the current fiercely competitive society, contribute to the country's participation in international competition and shoulder heavy responsibilities.

University administrators should further understand the educational function of physical education and the promotion of sports spirit to the cultural construction of colleges and universities, fully tap the humanistic concept and cultural spirit contained in modern physical education, make it fully play its role in the cultural construction of colleges and universities, and promote the cultivation of college students' sound personality and good social character.