1. Brief introduction of college students

College students refer to a group of people who are receiving basic higher education and professional higher education, have not yet graduated or have graduated from higher education and entered the society. College students, as the frontier groups of new technologies and new ideas in society and senior professionals trained by the state, represent young and energetic people, are the main force of pioneering construction and creation, and are the main group to promote social progress.

2. Group consumption

With the great improvement of the level of economic and social development and the abundant supply of the consumer market, the material and spiritual needs of college students are more diversified, and their consumption also reflects some distinct preferences accordingly.

Smart, smart consumption. At present, college students generally favor fashionable, intelligent and high-end consumer products and become the first group to buy high-tech products after listing. Smart phones, voice-activated eye protectors, wireless Bluetooth speakers, cervical massagers, voice-activated home lights and other smart products. Widely loved by them, the quality of life brought by new technologies and new products is the incentive for them to buy.

Green consumption, advocate green consumption and other lifestyles. Pay more attention to green products when shopping in the supermarket; Choose * * * to enjoy green transportation such as bicycles; Be proud of the "CD" in the canteen; Use the "second-hand resource trading group", "universal wall" and idle commodity trading platform built by colleges and universities to sell valuable idle commodities for the second time to maximize the utilization of resources ... Nowadays, college students have a special liking for green consumption.

There are irrational consumption behaviors such as leading consumption. Convenient micro-lending platforms such as "Flower Bai", "Borrowing Bai" and "JD.COM". COM White Bank caters to and even stimulates the concept of "spending first, then repaying by installments" of some college students, and some college students maintain their consumption in advance by borrowing money. Accordingly, consumption behaviors such as showing off wealth and profligacy occur from time to time among college students, and words such as "social butterfly" and "local tyrant" are popular on the Internet, which have become "fantasy targets" for individual college students to envy their lives for nothing.