What information does the topic need to know before deciding whether to open a coffee shop on the university campus? Make a decision based on the following information:

1. Target market: Understand the number of students, demographic structure, hobbies, consumption habits and other information on campus to determine whether there are enough potential customers to support the operation of the cafe.

2. Competition: Investigate whether there are cafes or similar beverage shops on campus, understand their operating conditions, characteristics and pricing strategies, and then evaluate their competitive advantages and market vacancies.

3. Cost and profit forecast: evaluate the equipment, decoration, human resources and operating costs needed to open a coffee shop, estimate the sales volume, and determine the return on investment and feasibility.