Current location - Education and Training Encyclopedia - University rankings - How about advertising in Shanghai University? 20 12 difficulty of postgraduate entrance examination, reference books and some of my own ideas (it is best to learn from my brothers and sisters) thank y
How about advertising in Shanghai University? 20 12 difficulty of postgraduate entrance examination, reference books and some of my own ideas (it is best to learn from my brothers and sisters) thank y
How about advertising in Shanghai University? 20 12 difficulty of postgraduate entrance examination, reference books and some of my own ideas (it is best to learn from my brothers and sisters) thank you. Shanghai University is not an advertising major. Only Zhongchuan and Xiamen University have specialized advertising studies. If you are admitted to Shanghai University, I suggest you rely on this major.

050404 Design Art

This major is dedicated to cultivating senior professionals in design art, so that students can master the basic theory and professional skills of art design, and then conduct more in-depth and systematic training in theoretical research and design skills such as public visual communication, environmental art, mural art, digital interactive art, material art (glass, ceramics, jewelry, comprehensive materials), modern architecture, urban art experience design, exhibition art and technology, so as to achieve higher design concepts and performances.

The professional faculty is strong, the academic echelon is complete, and there are corresponding design studios and foreign expert studios. Participated in many national and municipal design projects, won many awards and achieved fruitful results, which is quite prestigious in the field of design art.

The research direction of this major in 09- 13 integrates artistic creativity and digital technology, aiming at cultivating compound talents who have solid professional theoretical knowledge and can independently engage in professional creation in digital art design fields such as graphic art design, digital media art, toy modeling design, public art design, architectural art and landscape art design.

There are several digital art design studios and industrial incubation bases in this major, and outstanding students in all professional directions can enter and carry out entrepreneurial activities.

Instructors:,,, Wu,, Guan Yang, Luo Lin, Wang, Tian Yunqing, Liu Senlin, Chen Qing, Zou Qichang, Cai Zhenyu, Chen Hailong Senior Engineer, Fei Qinsheng, Professor Wang Junyi, Professor Zhong Xingming, Professor Weng Jianqing and Professor Qian Dajing (USA).

Research direction: 0 1. Public visual communication design.

02. Environmental art design

03. Mural art

04. Digital interactive art

05. Material art (glass, ceramics, jewelry, composite materials)

06. Modern architecture

07. Urban Art Experience Design

08. Exhibition art and technology

09. Design Art Theory and History

10. Printing art design

1 1. Digital Media Art

12. Toy modeling design

13. Gong * * * Art Design

14. Architectural art and landscape design

Enrollment: 20 (Academy of Fine Arts)+16 (Digital College)

Examination subjects: Group A: 0 1 ~ 09 direction (training in the Academy of Fine Arts)

1. 10 1 ideological and political theory

2.20 1 English 1

3. Initial test object:

Direction 0 1: 639 drawing; 866 Visual Communication Design

Direction 02: 640 Environmental art design theory; Foundation of 867 Environmental Art Design

Direction 03: 639 Sketch of line drawing; 868 mural creation

Direction 04: 64 1 modeling foundation (non-art major candidates: 642 logical romance); 869 creative copywriting

Direction 05: 638 sketch; 863 color

Direction 06: 643 Chinese and foreign architectural history; Principles of Architectural Design 87 1 Gong * * *

Direction 07: 644 Urban art experience principle; 872 Urban Art Experience Design

08: 645 Show the design; 873 shows the basic theory.

Direction 09: 659 Design art theory; 894 Design Art History

4. direction 0 1 ~ 08 direction: professional design (retest subject); 09 direction: professional writing (retest subject)

Group B: 10 ~ 14 direction (trained by Digital Art Institute)

1. 10 1 ideological and political theory

2.20 1 English 1

3. Initial test object:

4.650 professional theoretical basis; 88 1 professional design

Note: 1. The academic system of this major is three years.

Candidates applying for this major must take the registration and examination in Shanghai.

3. Tel: (Academy of Fine Arts) 02 1-66 133637 Contact: Wang Ruixiyan.

(number) 02 1-6998254 1 Contact: Yang Wenjun.