For enterprises or production companies, if you want to shoot a good promotional film, you need to master the production process of the promotional film. The shooting of the promo is mainly divided into three steps: pre-strategy, mid-shooting and post-editing. However, the birth of an excellent promotional film is far from being decided by these three steps. You need to master the following elements.

Grasp the theme and determine the main line

First of all, you need to choose the corresponding promotional theme according to the customer's water demand. Because many customers actually don't know much about promotional videos, at this time, the production company needs to help enterprises sort out the water demand and choose the right promotional videos. After grasping the theme, the next step is to determine the idea of the cup center of the promotional film, which is the main line of the promotional film. Business people should sort out, screen, process and refine the Thai materials provided by enterprises and find the most expressive content. This is the main line.

Creative strategy and script production

After determining the main line, professionals need to plan the main line creatively, and good creativity is often the key to the success of promotional film production. Planners often think 360 degrees according to the content expressed by the main line and come up with ideas from different angles. The idea of thinking from multiple angles is often more innovative and moving. After the idea is established, it is necessary to make a script. At this time, it is necessary to consider the creative content and the performance of the parties.

Personnel deployment, lens distortion

After the script determines Europe, the next step is field shooting. Generally speaking, most promotional videos are shot in one day, and different ones may take two to three days. In the whole shooting process, the housekeeper is responsible for all aspects to ensure the smooth progress of the shooting.

Post-editing, holding the ball properly

After the shooting, there will be post-editing. Independent shooting techniques and novel content all need professional editing to show to the audience. Only financial personnel with martial arts professional knowledge can control composition, color and plot perfectly and make impressive works. In addition, with the extensive use of computer special resistance in recent years, the shadow of resistance appears more and more in the production process of promotional films, and the proper use of resistance can add more colors to promotional films.

Grasp the overall rhythm

The rhythm of the propaganda film, including pictures and sounds, determines the organic and integrity of the work, and at the same time drives the development and changes of both sides' emotions. Different rhythms play different roles. The slow rhythm brings a sense of peace and tranquility; The fast jumping picture is full of movement and visual impact. The change of rhythm should be accurately grasped according to the plot development of the promotional film.

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Finally, the production of propaganda film is not only an anti-technology, but also an artistic embodiment of comprehensive busyness. Constantly explore the decline and do every detail with your heart. A successful promotional film is inseparable from the organic combination of various talents. With the rapid development of the filming network platform, it is very important to control the rubbing network platform at different stages of the whole project to ensure that there are no problems in every link and the whole project ends smoothly.