Economist DanAriely is a young professor at the Si Long School of Management at MIT, a world-renowned university. He is an internationally renowned scholar and is very active in the fields of behavioral economics and e-commerce. DanAriely received a bachelor's degree in psychology from TelAvivUniversity on 199 1, a master's degree in cognitive psychology from the University of Northern California on 1994, and a doctorate in cognitive psychology from the University of Northern California two years later. 1998, DanAriely received a doctorate in marketing from Duke University. In the same year, the young DanAriely was awarded an assistant professor position at MIT. He is currently a professor of management at the Si Long School of Management at MIT. Besides publishing academic papers, Ariri also published two bestsellers-Weird Behavior and Weird Behavior 2: Irrational Positive Power, both of which were listed as bestsellers by The New York Times.

Chinese name: dan ariely.

Mbth: DanAriely

Occupation: economist, scholar

Graduate School: Tel Aviv University, Israel

Masterpiece: Weird behavior

Character experience

Dan ariely,/kloc-an explosion accident at the age of 0/8, burned 70% of Ariri's skin, and lived in the burn ward for three years. Wearing black elastic tights and a therapeutic mask, he laughed at himself as "Spider-Man". But it was in this long, boring and painful time that the strange "Spider-Man" costume opened the distance between him and the outside world, which made him look at the world around him with an outsider's eyes again, and he became interested in exploring the relationship between human behavior and economy. In the end, he became a famous behavioral economist.

When Ariely was young, he was hit by a magnesium bullet in a military training, causing 70% skin burns and had to be hospitalized for a long time. Time in the hospital was relatively free, so Ariely began to think about some behaviors of hospital nurses. Every day, the nurses help Ariely take off the bandage, and the speed is very fast. They think it can relieve the patient's pain. However, Ariely is skeptical about this practice: if the bandage is slowly torn open, can it alleviate the patient's pain?

However, the nurse still thinks that her own set is correct, and the practice of "three times five divided by two" is the most effective way to alleviate the patient's pain, and ignores Ariri's suggestion. But this experience has been bothering Ariely. Hariri studied psychology, so he designed various experiments to "torture" people, and asked and recorded the feelings of people who participated in the experiments. The experiments he designed include: holding fingers in a vise, dressing experimenters with painkillers, giving them electric shocks or making loud noises.

The experimental results show that the nurse's idea is wrong. If they really remove the bandage for Ariri bit by bit, Ariri won't have to endure so much pain, because our brains tend to remember temporary things rather than continuous things. The best way for nurses to relieve the patient's pain is to remove the bandage from the patient's face first, and then slowly remove the bandage from the patient's foot, so as to minimize the patient's pain.

Finally, Ariely said that he had talked to a nurse. She said that as a nurse, she couldn't bear to see the patient's painful expression, so she took a quick solution and took off the patient's bandage. And she will think that the patient's feeling of pain is not reliable, and she doesn't want the patient to feel such a "painful" experience. In real life, don't we often encounter similar situations? Under such circumstances, we need to change our instinctive feelings, but few people can do this, or even have the courage and idea to try.

social service

Dan ariely is a professor of behavioral economics at the Alfred Si Long Foundation and the Si Long School of Management in the MIT Media Lab, a professor of behavioral economics at Duke University, a researcher at the Boston Federal Reserve Bank and a researcher at the Princeton Center for Advanced Studies.

Main work

There are "Weird Behavior", "Weird Behavior II: Positive Force of Irrationality" and "Honest Truth of Dishonesty".