Today, industrial design is based on sociological methods to explore our culture, plan our way of life, and develop future concepts of transportation, energy, production, cities and villages, including social culture, psychology, aesthetics, art and technology. Aside from the academic definition of rap, simply put, industrial design is to provide a more reasonable lifestyle for people's lives through continuous creation. When you find that everything in life is more and more convenient, more and more humanized and more natural, this is the charm of industrial design.
Since industrial design has such influence, what is the current situation of industrial design specialty in China? It can be roughly summarized by a word "new":
Newcomer.
Founded in domestic universities in the early 1960s, it really started to develop in the 1980s, and it only lasted for 20 years. However, many colleges and universities only opened this major in recent years, which is definitely a newcomer compared with many established majors.
New favorite.
In recent years, the market of modern industrial products largely depends on the success of industrial design. Haier's personalized design product-refrigerator with beer rack, the first domestic car for young people-Chery QQ's friendly appearance design and humanized space structure show the humanistic atmosphere of industrial design from nuances. Therefore, industrial design has become the source of enterprise development, which has been valued and promoted by enterprises, and the market has a greater demand for industrial design talents. Major universities are scrambling to offer this major, from the first few to nearly 400 universities offering industrial design departments or industrial design majors, but the level is mixed.
New genre.
Industrial design has always been divided into two schools in educational style: North and South. Northern school, emphasizing technology, headed by Hunan University, Zhejiang University and other science and engineering colleges; Art-oriented Southern School, headed by China Academy of Art, Guangzhou Academy of Fine Arts and other art schools. Over the years, the two factions have held their own words and debated endlessly. However, in recent years, due to the needs of the market and enterprises, the two factions have merged with each other and developed continuously, forming a new school of "I have you, and you have me".
New system.
Due to the characteristics and requirements of professional teaching, some colleges and universities boldly explore and reform the old teaching system, showing unprecedented vitality and broad prospects.
It can be described as a "new major", and sure enough, "new" has a set. If you want to join the new ranks of future designers, then follow me to see the universities with distinctive industrial design education in recent years, so as to better design your future.
Tsinghua University Academy of Fine Arts: Tsinghua University Academy of Fine Arts, formerly known as the Central Academy of Arts and Crafts, is one of the earliest universities in China to set foot in this field. Its industrial design department has four major directions: product design, display design, information design and vehicle modeling design. Pay attention to the combination of technology and art, theory and design practice, and emphasize that design and education must take "humanity" as the starting point; Design is about culture and lifestyle design. The Central Academy of Arts and Crafts merged with Tsinghua University, realizing complementary advantages, backed by strong scientific research strength. The style embodied by Tsinghua Academy of Fine Arts is not only rigorous in science and engineering logic, but also full of passion for artistic thinking. Tsinghua Academy of Fine Arts has the predecessors and authority of domestic industrial design education. In addition, foreign design masters are often invited to give lectures. With this unique advantage, the employment rate of graduates of this department has soared all the way, and it is worthy of being the first 1 in the national industrial design major.
Beijing Institute of Technology: Located in Beijing, a city with relatively concentrated information, advanced fashion, trend and culture, it enjoys the natural advantages of geographical location and harmonious humanities! Under the College of Design and Art, its industrial design major is one of the earliest universities in China with an industrial design department, and the first batch of master's degrees in industrial plastic arts (now design art) were awarded. The research and development of industrial design in this college is particularly prominent. Many teaching materials for industrial design majors are published by Beijing Institute of Technology, and a large number of graduates teach in colleges and universities. School design style is relatively free, you can choose your own development direction and choose different tutors according to your own interests. As a school under the commission of science, technology and industry for national defense, it has a great feature that it has many opportunities to get in touch with military designs, such as armored vehicles and pistols. In domestic and international competitions, such as the first automobile design competition, Osaka industrial design competition, Mitsubishi automobile design competition and Guangbao design competition. Students of Peking University have made great achievements. The graduates of this college are very popular in major companies at home and abroad. For example, Lenovo, Haier and Founder all have graduates from this department, and many students from University of Science and Technology Beijing choose to go abroad for further study after graduation, which can be said to be everywhere. I believe these graduates will make great contributions to the future development of industrial design in China.
Hunan University: Softhard University of Science and Technology is one of the earliest universities in China to set up a department of industrial design, and the first batch of master's degrees in industrial plastic arts (now design art) were awarded. The research and development of industrial design in this department is particularly prominent, and the various teaching materials compiled are also "models" of many universities, and graduates are also distributed in various universities to teach. The industrial design of many universities can be regarded as the "first son and third grandson" of Huda University. The Department of Industrial Design of Huda enjoys a high reputation in the field of industrial design in China, and it is worthy of being rated as "Shi Tian". In terms of software, it has many professors, all of whom are masters and domestic authorities trained by combining Chinese and western; In terms of hardware, domestic first-class man-machine and modeling materials laboratories and advanced industrial design technology centers are enviable. The new products developed in cooperation with well-known enterprises such as Konka Group, Dongfeng Motor and Electrolux have achieved great economic and social benefits. As a student majoring in industrial design at Huda University, she is full of confidence, and her goal orientation is more prominent: she has China's cultural heritage and international vision, and has strong hands-on ability to adapt to the new trend of current industrial design development. It is not surprising, then, that the students of this department have won many successes in TCL University Students' Industrial Design Competition, the design festival exhibition of Saint-Etienne International Biennale, and the "Ecological Design" design competition. Its graduates are hot, and well-known enterprises such as Changhong, Konka, Haier, TCL, Gree, Midea, Bell and Pan Asia all have graduates of this department, which can be described as blooming everywhere.
Jiangnan University: the originator of mountains, both liberal arts and science and engineering, was recruited from the former Wuxi Institute of Light Industry. 1960 is the first major in industrial design in China, which can be described as the originator of the mountain. With a history of more than 40 years, her alumni are all over the design-related industries and schools, and the accumulation of professionalism brought by history makes her have absolute influence in the design field. Although the major has a long history, it does not stick to the rules and stand still, but has advanced design teaching concepts. Connecting with international standards and starting to train world-class designers show the confidence and foresight of Jiangnan University. The Hong Kong Chiang Foundation Industrial Design Training Center she established hired world-class designers to give lectures and seminars. At the same time, Jiangda also cooperated with the government to establish Wuxi International Industrial Design Festival, inviting well-known enterprises, design companies and designers at home and abroad to gather together. Everything was made with great fanfare, which caused a sensation in the field of industrial design. Students are exposed to this atmosphere, and their design concepts are constantly improving. Many designs have not only won design awards, but also their industrial designs are quite mature.
Shanghai Jiaotong University: The Digital Elite Art Class pursues the concept of "infiltration of arts and sciences, integration of science and technology with art, digitalization, internationalization and integration of Industry-University-Research", and its industrial design department is affiliated to the School of Media and Design. Relying on the advanced digital technology platform and mature high-definition digital film and television system and other series of product manufacturing chains, Jiaotong University has extended its advantages in the field of digital film and television technology to the manufacture of cultural and artistic products and cultural and artistic expressions, and cultivated a new generation of digital elites who know both technical application and copywriting design. This difference and advantage is particularly important in this digital information age. The existing design art experimental center and industrial design research institute have world-class standards, which makes their industrial design specialty even more powerful.
Tongji University: The major of interactive team art and industrial design belongs to the College of Architecture and Urban Planning. After years of practice, I have a deep foundation and have the characteristics of Tongji. Its undergraduate major is a five-year program, focusing on cultivating students' creative ability and design practice ability, and actively arranging students to participate in production, learning and research activities. During the internship in the design center, students can use the most advanced and valuable SGI graphics workstation and software to design and develop new products in cooperation with well-known enterprises such as Haier, Panasonic, Sakura and Eastcom. In addition, Tongji University also challenges students to design automobile products with high requirements for designers, cooperates with Shanghai Volkswagen to design automobiles, and establishes an automobile modeling center with Shanghai Automobile Corporation. More than a dozen 2005 concept cars of CMB and Shanghai Volkswagen in Shanghai Bus Factory were written by Tongji students. This also fully embodies the style of Tongji Shanghai School-smart and practical, applying what you have learned.
Xi jiaotong university: the newborn calf is located in the industrial design department of Xi jiaotong university, a century-old school, but it is already three years old. Founded in 1999, it boldly carried out educational reform and attracted much attention. Emphasize that "design is innovation, imitation is plagiarism" and "learners are dead", and strive to achieve a high starting point and high efficiency, fully stimulate students' abilities (mainly including social practice ability, innovative design ability and group cooperation ability), and accumulate rich design experience in various fields. In teaching, it is put forward that "innovation can neither be taught nor learned, but mainly depends on stimulation". For this reason, copying courses such as sketch were deleted, and the famous "devil training" was added (for example, students were required to design 30 cups in two hours, and the standard was gradually raised to 100! ) until the full potential of students is forced out; Let students enter the designer state ahead of time, and begin to study design courses as freshmen; Open discussion teaching, forcing personal thinking and interpersonal cooperation; Paying great attention to practice, the university is required to contact the factory three times, become workers and technicians, understand the real production process and find out the problems between design and production. The graduates trained in this way are very popular with enterprises. However, it should be noted that freshmen of this major must pass the test of expression ability and innovation ability after entering school, and those who fail will be transferred to other majors, which is quite cruel. If you have the confidence, intelligence and physical strength to meet the challenge, you might as well join their "concentration camp".
Zhejiang University: Since the pioneers of science and technology are representatives of the Northern School, their scientific and technological strength is naturally extraordinary. Its industrial design major belongs to the Computer Department of Information College, which has two directions: industrial design direction and digital media design direction, and has a complete training system. At the same time, the Institute of Modern Industrial Design was established, with the current president of Zhejiang University personally in charge, and its scientific research level is in a leading position among domestic engineering colleges. With the integration of north and south schools, the college has also begun to recruit master students in design art. If you want to pursue further studies, this is a good place.
China Academy of Fine Arts: humanistic care for art and Zhejiang University's "paradise on earth" in the south of the Yangtze River, while China Academy of Fine Arts is more about artistic inspiration and humanistic care in design. In addition to strengthening the education of professional knowledge and skills, she pays more attention to cultivating students' awareness of actively participating in the market and society; Vigorously encourage students to participate in industry practice activities, so that students can get in touch with the industry in advance and gain experience in design affairs; Emphasize the sense of social responsibility as a designer and explore green design and other fields; Advocate designers to care about living environment, natural ecology and local culture. Its frequent international teaching exchanges with many universities are even more eye-opening and beneficial. The profound cultural heritage, open international communication and picturesque south of the Yangtze River make China Academy of Art look full of charm. I believe there will be unexpected design inspiration when choosing here.
Guangzhou Academy of Fine Arts: The best of both worlds is located in the most economically active Guangdong area, and it is also the most prosperous zone of industrial design development in China. The bold and cautious style of industrial design in Guangzhou Academy of Fine Arts is innate. She divided the four-year teaching into two parts: the basic department and the studio. Among them, the four-year classroom teaching content has been reduced to two years, and the content has nearly doubled, which is dubbed as "two-year undergraduate course"; In the last two years, I have joined the studio teaching group, provided industrial design services to the outside world, created value, and created a teaching practice environment with a case as an example, which can be described as the best of both worlds. The Guangzhou Academy of Fine Arts, which dares to be the first to eat crabs, cannot but be admired. Students can participate in actual combat with real swords and spears during their study, and they have already started to create value at school. Students contact and integrate into the market early, which shortens the running-in period with enterprises, and can quickly enter the role, which is recognized by enterprises and is very popular.
Guilin Institute of Electronic Technology: The outstanding art category is as beautiful as Guilin's landscape, and the industrial design of Guidian is also very eye-catching. It seems that the diversity and spirituality of the landscape have also been reflected. Guidian also has various teaching methods, advocating that the design style is not eclectic, and paying attention to the combination with reality while eclectic. Graduates' employment is also diversified and suitable for all kinds of jobs.
Wuhan University of Technology: Chu Cai's science and engineering course "pragmatic innovation" seems to be a big slogan, but it is just right for teachers and students majoring in industrial design at Wuhan University of Technology. Solid theoretical foundation, step-by-step product development ability, Wuhan Summer and other enthusiastic input have won the respect of the industry. At the same time, it has developed new products for large group companies such as Midea, Kelon, TCL, Haier and Hongjinlong, which proves its strength in the central and western regions.
Shandong University: The combination of arts and sciences is a part of the industrial design of the School of Mechanical Engineering of Shandong University. The two major directions of arts and sciences have been formed, and the students' knowledge structure is balanced, forming the characteristics of running schools with complementary disciplines and mutual integration, which is very calm and full of vitality in Qilu. Modern Institute of Industrial Design has three research laboratories for product design, visual communication and environmental art, and three professional laboratories for CAID, model making and media design, which is in a leading position among domestic engineering colleges. Practical topics are often introduced into the teaching of specialized courses to cultivate students' practical ability and ability to solve practical problems; Implementing the strategy of internal introduction and external communication, many internationally renowned experts and professors are frequent guests. Scholarships established in cooperation with world-renowned industrial design companies not only enhance their own strength, but also make professional management more international.
Jilin University: The unique science and engineering class is probably in Changchun, an industrial town, adjacent to the automobile manufacturing base. Different from the industrial design departments of other universities, the industrial design department of Jilin University belongs to the School of Automobile Engineering, and its main direction is automobile body design. It is the earliest university in China to train technical talents in the field of automobile body engineering, and its style is unique. Unique skills in automobile aerodynamics, automobile modeling design and body design. You have accumulated more than 30 years of skills and gathered many well-known scholars in the domestic automobile industry, which is enough for you to practice a stunt and stand alone in the world. Of course, in recent years, she has gradually broadened her professional scope and set foot in other fields. Started to study the modeling technology of motorcycles, computers, buildings, daily necessities, etc. And I have little effect. It is believed that in the near future, she will develop into a base for cultivating product modeling and design technical talents in domestic automobile transportation, electronics, construction, light industry and other industries.
The development of industrial design, such as azalea, lingers between the mainstream and the edge of design, showing its unique charm, choosing an industrial design institute that suits you and designing your own sky.
relevant information
Other universities with strong professional strength in industrial design in China: Wuhan University of Technology, Zhejiang University of Technology, Hubei Academy of Fine Arts, etc.