1. Take the development idea of "development focus, flexibility, small profits but quick turnover, honesty as the foundation".
Open the key point. College students' tourism market has great potential, but we should also explore key tourism markets when developing, so as to get twice the result with half the effort. There are three key markets with the most development potential in the college students' tourism market: one is the college students' spring and autumn tour market. In China's colleges and universities, it has become a tradition to take classes as a unit in spring and autumn every year, among which junior classes are the most active, and the possibility and frequency of organizing group tours are high; Second, college students with better economic conditions. This includes college students with good family conditions and college students with strong independence and self-generated income. Most of them have strong tourism motivation, mature tourism conditions and high tourism consumption. Third, senior students. Senior students are more mature in thought, more independent in behavior and more inclined to travel than junior college students.
Flexible and mobile. College students are active in thinking, full of energy, diversified in tourism motives and pursuing individuality, so they should be flexible in developing the college students' tourism market. First, the tourism product mix is flexible. The items of eating, living, traveling, traveling, entertainment and shopping are listed separately for college students to freely choose and combine according to their own conditions, forming short, medium and long-term package tours or even zero package tours; The second is the diversification of tourism modes. According to the different needs of college students, design a variety of alternative modes of travel, such as hiking, cycling, ships, trains and so on. , or combine them; Third, the group should be flexible. Most college students need to find like-minded traveling companions before going out, especially girls. Tourism enterprises can carry out self-organized tour groups according to their own characteristics.
Small profits but quick turnover. College students' tourism market is concentrated, large-scale and price-sensitive. In order to achieve greater economic benefits, tourism enterprises must make use of their market characteristics, reduce costs, make small profits but quick turnover, and gain price advantages, so as to stimulate the market, realize scale development and achieve good economic benefits.
Integrity-based. College students are more worried about travel and more suspicious of things. In order to cultivate and establish a stable consumer group of college students, tourism enterprises must be based on honesty, create a good consumer experience for consumers, and establish an honest and credible corporate image.
2, launch a variety of tourism products that meet the needs of college students.
It is the fundamental and effective way to develop the college students' tourism market to launch various distinctive tourism products to meet the needs of college students. According to the psychological and physiological characteristics of college students, the following tourism products deserve attention:
Study and travel. Many college students regard leisure time as an opportunity to increase their knowledge and broaden their horizons. They often travel with a certain learning purpose. For example, college students in Guangxi travel to Yangshuo West Street, one of the purposes is to practice oral English. Tourism enterprises can design some study tours with strong learning objectives, which can enhance social practical experience and broaden their horizons, such as English learning summer camps, study tours in revolutionary base areas, cultural tours in ethnic minority areas and so on.
Sports tourism. College students are energetic, lively and active, and most of them love sports. According to this feature, we can carry out fitness and entertainment tourism activities, such as skiing, swimming, surfing, beach volleyball and so on. These sports activities can become the selling point of sports tourism.
Adventure travel. College students pursue individuality, like originality and curiosity, and like exploration or thrilling tourism activities. Tourism enterprises can carry out adventure tourism activities such as drifting, rock climbing and exploring secrets under safe and secure conditions.
Ecotourism. College students in the new era have a strong sense of environmental protection, and many colleges and universities have also established environmental protection associations. In view of college students' attitude of advocating nature and protecting the environment, designing eco-tourism products will definitely be favored by college students.
3. Reasonable pricing of tourism products
Due to the limited economic conditions, college students are more sensitive to prices, and the number of college students traveling is more flexible with price changes. Only reasonable pricing can stimulate more college students to travel and form a large-scale market. Reasonable pricing mainly includes:
Clearly marked. Clearly marked prices can make consumers feel honest and credible, and enhance the confidence of college students to travel. If all kinds of discounts are set, it will only increase their doubts about the profits of tourism enterprises and prompt them to give up the possibility of arranging travel itinerary through tourism enterprises.
Set different prices according to different time and space. Tourist attractions include hot spots, warm spots and cold spots, and there are tourist peak seasons and off-seasons. Tourism enterprises should set different prices according to different travel time and space. In this way, we can use the preferential prices in off-season and cold and warm scenic spots to attract college students, make full use of tourism resources and adjust the economic income structure of tourism enterprises.
Pricing according to optional tourism projects can not only reduce the intuitive price of tourism products, but also enable college students to choose tourism projects according to their own economic conditions, thus paying more attention to tourism products psychologically.
4. Take a variety of tourism promotion methods.
College students have obvious conformity psychology and fast information transmission. In tourism promotion, tourism enterprises can take advantage of this feature and adopt some low-cost promotion methods to achieve better results.
Cooperate with university associations. At present, the organizations of colleges and universities in China are very active, and many schools have set up tourism associations. Tourism enterprises can cooperate with tourism associations or other societies, go deep into the interior of college students and open up the tourism market for college students. If we can cooperate with the photography association and hold a tourism photography competition, it will not only improve the popularity of tourism enterprises, but also save manpower and financial resources and achieve good promotion results.
Cultivate students' direct sales outlets. Nowadays, most college students are actively looking for part-time opportunities to exercise themselves. Tourism enterprises can hire them, especially college students majoring in tourism, as regular tourism direct sellers, and make use of their advantages of wide information and many friends to promote and sell tourism products for a long time, so as to achieve the goal of taking root in the college students' tourism market.
Use the internet to promote sales. Most college students like surfing the Internet, and the existing college students' travel network is far from meeting their various needs. Tourism enterprises should set up tourism columns on websites that college students pay more attention to, such as school websites, for college students to browse and consult relevant tourism information.
Use leaflets, newspapers, posters and other forms of publicity to promote sales in canteens, entertainment places and other places, and make use of the characteristics of concentrated tourism market for college students to achieve good publicity results.
5. Adopt face-to-face sales method
The college students' tourism market is different from the general tourism market. The college students' tourism market is very concentrated and has strong convergence. When choosing sales channels, tourism enterprises can avoid some intermediate sales links and adopt face-to-face direct sales, which can not only reduce costs but also provide corresponding tourism products.