Short video is a short and pithy video form, which can quickly attract young people's attention. With the development of network technology and smart phones, short videos have become an important form of entertainment, leisure, learning and social interaction for modern young people. With the rapid development of short video industry, more and more consumers are affected by it and change their consumption concept.

Through the display of various commodities, short videos make people have a more intuitive understanding of them, thus arousing the desire to buy. Especially for some fashion brands or novel industries, the presentation of short videos can attract young people well. Regrettably, when consumers see some short videos of selling goods with spit, they often unconsciously feel a sense of identity and pursue it.

In addition, a large number of food, tourism and entertainment activities displayed in short videos will stimulate young people's desire for consumption. Through the presentation and publicity of short videos, young people are tempted to increase their pursuit of consumer goods such as tourism, food, culture and art. Some young people may lose their senses and temperance while pursuing individual consumption.

The importance of short video warning;

1, to prevent illegal information from spreading. There may be illegal information and content in short videos. If it cannot be identified and warned in time, it may have a negative impact and harm to society.

2. Prevent the spread of false information. There may be false information and content in short videos, such as false news and rumors. If it cannot be identified and warned in time, it may mislead the public and have a negative impact on society.

3. Protect the safety of minors. There may be content in the short video that is not suitable for minors to watch. If it cannot be identified and warned in time, it may cause adverse effects and injuries to minors.

4. In order to effectively warn the bad information and content in short videos, it is necessary for all sectors of society to strengthen supervision and management, strengthen the investment of technical equipment and personnel, and establish a sound short video early warning mechanism and workflow. At the same time, it is also necessary to improve the public's safety awareness and self-protection ability, enhance the public's self-prevention awareness and ability for short videos, and better ensure the healthy and stable development of society.