The full college life is coming to an end, and graduation thesis is a must for every college student. Graduation thesis is a planned formal form to test students' academic performance. How to write a graduation thesis? The following is a summary of references for my graduation thesis on marketing. Welcome to read the collection.
1 1. Hu Chenggong, Marketing and Planning, Science Press, 2003.
2. Gan Biqun, Marketing, Wuhan University Press, July 2004 1
3. Hu Dehua, Classical Cases and Interpretation of Marketing, Electronic Industry Press, August 2005 1.
4. Writing Group of Marketing Simulation Test Paper, Marketing Test Guidance and Simulation Test Paper, Peking University Publishing House, 2004. 1.
5. Hou Guisheng, Comprehensive Training Course of Marketing, Chongqing University Press, 2005.9.6438+0
6. Sheng Min, Yuan Mingshun, Marketing Case, Tsinghua University Publishing House, 2005.9. 1.
7. International Finance Corporation China Project Center Development Group, Introduction to Marketing, Shanghai Science and Technology Press, 2003.9. 1.
8. Wen, Feng Heping, Marketing Practice, Hunan University Press, 2005.7.6438+0.
9. Lin Changfu, Marketing Principles, Machinery Industry Press, July 2005 1
10. Sally Fu, Theory and Practice of International Marketing, Electronic Industry Press, 2005.8.6438+0.
1 1. Zhang and Kwok Fai Wong, Marketing, Machinery Industry Press, February 2005.1.
12. He Yongqi, Fundamentals of Marketing, Jinan University Press, 2004.7.6438+0.
13. kotler, the father of modern marketing. Translated works by philip kotler: Marketing, Huaxia Publishing House, 2003+0.6438+0.
14. kotler, Mei Ruhe, Mei Qinghao, Zhou, Marketing Management (New Millennium Edition, version 10), Renmin University of China Press, 200 1.7. 1.
15. (USA) Gary Armstrong., (USA) philip kotler, Yu Lijun, kotler Marketing Course, Huaxia Publishing House, 2004.5438+00. 1.
16. (USA) Gary Armstrong., (USA) philip kotler, Marketing Management, Tsinghua University Publishing House, 2005.8. 1.
17. Sun, Marketing Case Analysis, Southeast University Press, July 2004.
18. (America) Kun qi waits, translated by Lu Yilin, etc., Marketing Management: Tutorials and Cases, Peking University Publishing House, June 2004 1.
19. Introduction to Ann, kotler Marketing Course (English version .6) Huaxia Publishing House, 2003+00.6438+0.
20. Qiu Bin et al., Marketing: Basic Principles and Classic Cases -2 1 Century Enterprise Strategy Series, Southeast University Press, June 2005.1.
2 1. Wang Zhongliang, Modern Marketing, Lixin Accounting Publishing House, 1999.9. 1
22. Zeng Xiaoyang and Hu Weiping, Marketing Cases (Second Series), Shanghai University of Finance and Economics Press, 2005.7. 1.
23. Guo Guoqing, General Theory of Marketing (3rd Edition), Renmin University of China Press, 2005.4. 1.
24. Li Pinyuan, etc. Selected marketing case analysis, Anhui People's Publishing House, 2002.6438+0.6438+0.
25. (America) Solomon et al., He, Xiong et al., Marketing Principles: 4th Edition, Economic Science Press, 2005.6438+00.6438+0.
26. Wang Fanghua, Marketing, Fudan University Press, 200 1.7. 1
27. (America) Boone and Zhao Yinde, Contemporary Marketing, Machinery Industry Press, 2005.5. 1.
28. Puulaid, Mei Qinghao, Marketing Ideas and Strategies, Renmin University of China Press, 2005.6. 1.
29. (America) Eitzel, (America) Walker, (America) Stanton, Zhang Pingping, Niu Haipeng, Marketing in the New Era (13 edition), Enterprise Management Press, 2004.8. 1.
30. (America) Jayne and Jia Guangwei, Marketing Planning and Strategy (6th Edition), CITIC Publishing House, April 2004 1.
3 1. Wu Jian 'an, Marketing (3rd Edition), Anhui People's Publishing House, 2004+0.438+0.
32. Guo Fangfang and Chen Shunxia, Marketing Problem Set, Shanghai University of Finance and Economics Press, 2005.9. 1.
33. He, Marketing Theory and Practice, Machinery Industry Press, September 2004, 6.438+0.
34. Chen Xinkang, Collection of Marketing Cases, Shanghai University of Finance and Economics Press, 2003.8. 1
35. Lan Ling, Modern Marketing, capital university of economics and business Publishing House, 2005.438+0.6438+0
36. Money, Marketing Management: Creation and Transmission of Demand, Machinery Industry Press, 2005.9. 1
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[2] Zheng Shuangle. Research on the direct selling mode of small and medium-sized enterprises [D]. Beijing: School of Economics and Management, Beijing Jiaotong University, 2007.
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[19] Liu Dongsheng. Research on the Construction and Implementation of Coal Relationship Marketing Strategy [J]. Journal of North China University of Science and Technology, 2007,33 (02).
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