Baicaowei is a sub-brand of PepsiCo, headquartered in Hangzhou. It focuses on R&D, processing, production, trade, warehousing and logistics of snack food, and integrates the Internet business model and the new retail channel brand and comprehensive brand.

In 2003, the first offline store of Baicaowei was founded, and 20 10 officially settled in Taobao Mall, and the "Baicaowei Flagship Store" was listed for business. In 20 18, under the tropic of herbaceous flavor, the offline brand of "Best Choice of Herb Flavor Snacks" was built, and "omni-channel" was comprehensively laid out to develop into a new omni-channel retail leisure snack brand. Baicaowei has more than 1000 SKUs, covering all kinds of snack series, such as roasted nuts, candied dried fruits, braised pork, dried tofu vegetarian, pastry snacks, biscuit puffing, sugar jelly, fast food and so on.

Brand launch:

In 2003, the first Baicaowei was established in Xiasha University Town, Hangzhou. Herb Flavor has been selling all kinds of delicious snacks for college students and young people from the beginning. Because of the accurate market positioning, the smell of herbs quickly swept Xiasha University Town and university towns all over the country. For a long time, the taste of herbs is still a good memory of young people.

Based on the principle of quality first, Baicaowei strives to expand, from offline to online, and from channel sales to product research and development, production, quality control, warehousing and logistics, and deeply opens up the whole link. Herb flavor has been innovating. Positioning a fun snack explorer, its purpose is to provide delicious and interesting snacks for foodies all over the world.