Investigation report on college students (1) 1. Investigation time:
20 10 12 2 1 and 2 2.
II. Research location:
Nanjing xinjiekou Laidi Shopping Mall, Central Shopping Mall, Dayang Shopping Mall, Xinbai Shopping Mall, Dongfang Shopping Mall, etc.
Third, the purpose of the investigation:
Through these days' practice and investigation, I observed various types of specialty stores, analyzed specific cases, increased my understanding of commercial space design, further understood and recognized the problems that should be paid attention to, and laid a good foundation for future interior design.
Fourth, the research content:
Investigate the space design of specialty stores (clothing stores, shoe stores, bag stores, jewelry stores, etc.). ) at the mall.
Through the investigation these days, we found that the interior decoration design of shopping malls has its own characteristics and styles. With the continuous improvement of the quality of life, people began to reconsider the living environment, and thus put forward higher-level requirements. Especially with the improvement of living standards and cultural quality, the original simple interior design can no longer meet people's needs. Now designers should not only consider people from the aspects of color, materials and overall budget, but also work hard on the utilization of indoor space. Only in this way can they make designs that meet people's requirements.
With the diversification of the times, style and personality are particularly prominent, so it is necessary to study them. Style and personality seem abstract, but if you think about it carefully, it is not unpredictable. For example, indoor colors, some like strong color blocks, some like elegant, decorated with lines. For example, some people like to show more in lighting, light and color; Some like to do more details. Le Di Shopping Center gives people a lively and cheerful feeling.
Factors to be considered in the space design of specialty stores;
The image design of a specialty store is the soul of brand display. In the brand era, the specialty store is one of its most important spokespersons, and the quality of store design directly affects the brand communication and product sales. An excellent store design not only requires visual neatness and beauty, but also conveys relevant sales information to customers, arouses customers' purchasing desire to the maximum extent, and forms purchasing behavior. Specialty stores often have obvious characteristics, and their design has a great relationship with the goods they sell, and reflects strong cultural connotations.
A Survey Report on College Students (II) In terms of ideology and morality, social morality is the most basic and also the closest to the reality of our lives. It embodies a person's quality cultivation in the first time, and it is also ubiquitous in our daily life. In view of the social morality of today's college students, we made a social survey.
Overall situation:
The survey shows that college students have a strong sense of social morality on the whole. Wu Dongsheng, Dean of School of Marxist Education of Nankai University, said: "Today's college students are worthy of recognition. Compared with the 80 s and 90 s, social progress has been fully reflected in college students. " Our survey results show that 49.2% people's overall evaluation of contemporary college students is "advanced in thought, knowledgeable and literate, but poor in using knowledge". Only 17.79% people think that contemporary college students "have good ideological quality, high professional level, strong ability to report social practice and a sense of social responsibility." This shows that college students generally perform well in the understanding of public morality. We have a clear understanding of the basic public moral behaviors and categories, but the specific performance needs to be improved, and this phenomenon of "disconnection between knowledge and practice" is becoming more and more obvious with the growth of age.
First, help others.
In social life, everyone will encounter difficulties and problems, and there will always be times when others need help and care. Therefore, the spirit of helping others advocated in public life is the embodiment of the core and principles of socialist moral construction in public life, and it is also the basic requirement of socialist humanitarianism. Helping others is a traditional virtue of our country. Since ancient times, there have been many popular proverbs in China, such as "the beauty of a gentleman as an adult", "the best pleasure is to be kind to others" and "giving to others". People have three pleasures: enjoying themselves, being contented and helping others. Taking helping others as your happiest thing is the expression of love and the ardent expectation of society for college students. Forming the habit of helping others will be an inexhaustible spiritual wealth in life. As the saying goes, "Give someone a rose, leave a lingering fragrance in your hand". College students should be "proud of unity and mutual assistance, and ashamed of harming others", actively participate in public welfare undertakings, and care for and help others as much as possible.
In this survey, 57.75% people choose "regular participation", 37.97% people choose "not interested, divorced from the task, and occasionally deal with it", and 4.28% people choose "not to participate". Participating in public welfare activities is a good embodiment of college students' social morality, a spirit of selfless dedication and a strong sense of social responsibility. For students who do not like to participate in social welfare activities, the society should also give positive encouragement and guidance.
Among contemporary college students, most of them have little contact with society and are rarely involved in world disputes, so they have retained their original kindness and gratitude. In one of our personal interviews about voluntary blood donation, the interviewee answered every question neatly and without hesitation. She volunteered to be the first person to donate blood, which she thought was meaningful. When we ask, "Some people say that blood donation is dangerous and may even lead to diseases. Have you ever thought about it? " She simply replied, "No, I haven't thought about it. I just feel in good health, so it doesn't matter if I draw some blood. Moreover, there are still many people struggling on the verge of death, waiting for us to donate blood for rescue! " According to our survey data, 58.63% students actively participate in blood donation, and 36.3 1% students want to go, but they have no time. Only 10.06% students think that hospitals make money and don't donate blood.
Second, politeness.
Politeness is an inevitable moral requirement in social communication, and a code of conduct to adjust and standardize interpersonal relationships, which is reflected in the subtleties of daily life. For example: respect the teacher, offer your seat and so on. In our survey, 84.54% of the respondents will take the initiative to say hello when they see the teacher on the road. This shows that contemporary college students have a high degree of understanding of respecting teachers and attaching importance to teaching, and they can put them into action. Only 49.47% of the respondents will voluntarily give up their seats when they see the elderly, the sick and the disabled on the bus, and 48.47% will occasionally give up their seats according to the situation. This shows that the vast majority of college students have a positive attitude towards giving up their seats, accounting for 97.94% of the total, but only half of them can consistently turn moral cognition into every little thing. This shows that under the background of the new era, the politeness quality of college students needs to be improved to a new level.
Third, environmental protection.
Environmental protection is also an important part of social morality, and it is the unshirkable responsibility of college students. With the improvement of our surrounding environment, college students gradually realize the importance of caring for public property and protecting the environment. The survey shows that 87.05% students will "find the trash can and then throw it", 6.22% students will choose "throw it casually", and 6.74% students may "find a corner to throw it" because of face problems. In terms of not damaging environmental sanitation, most students have done a good job, that is, they can be "immune." However, when we really take environmental protection as the master, we college students have not done enough, that is, we can't "help the world at the same time". For example, only 5.73% of people will clean up the garbage on the ground immediately when they see it, while 80.2 1% people want to clean it up, but they can't do it in the end, and the remaining 14.06% people simply leave it alone. Analyzing the reasons, we find that college students now love face and think those vulgar rules are too rigid. It's embarrassing that everyone doesn't do it and I do it alone, so when I can choose to escape, I try to escape. For these phenomena, every responsible college student should take action, and don't think this is a shameful thing. In fact, the people who are most humiliated are often the proudest. 2 1 century needs the spirit of bending over. One more bend, and the world will be cleaner. In addition, we should resolutely oppose the "desk culture" prevailing on campus. Before you do anything, you should think about the possible consequences and influences and be responsible for your actions.
Fourth, obey the law.
Law-abiding practice is an important way to improve people's social morality. In the field of social life, the composition of personnel is complex and the quality is uneven, and the normal life order may be affected, which needs to be maintained by discipline and regulations. College students should fully understand all kinds of laws and regulations, be familiar with school rules and disciplines, have a firm legal concept, "be proud of obeying laws and regulations, and be ashamed of violating laws and regulations", and consciously abide by relevant disciplines and regulations. However, the law-abiding situation of contemporary college students is not very good, safety accidents occur from time to time, and cheating in exams is even more common. In our investigation of cheating in exams, 93.2% of students think that cheating is not surprising and can be handled calmly. In the survey of a university in Nanjing in 20**, 56.7% people simply don't believe that any college students have never cheated! This not only reflects an academic moral problem, but also reflects the lack of rule consciousness of contemporary college students. Many college students have a sense of sophistication and opportunism prematurely. It is true that to change this situation, we should not only rely on the correct guidance of society, but also enhance college students' own ideological, moral and legal awareness, and consciously and independently become socialist successors with ideals, morality, culture and discipline.
Investigation report of college students (3) Entering the 2 1 century, the rapid development of Internet and communication technology has brought business into a brand-new stage. With the popularity of computers, online shopping, a convenient and fast shopping form, has been accepted by many people. As the most sensitive group to the Internet, college students are more likely to accept online shopping and form a certain climate among them. In order to understand the current situation of college students' online shopping more clearly, this online shopping survey of college students was conducted.
Second, the purpose of the investigation
1. Understand the online consumption potential, consumption tendency, consumption structure and consumption situation of domestic school consumption.
2. Motivation, which provides sufficient basis for us to further develop and subdivide the college student market.
3. Understand the disadvantages of online shopping and provide the basis for solving them. ?
4. Provide basis for improving online shopping.
5. Understand the development prospect of online market.
Third, the survey method
1. Considering the actual situation, classify the respondents. First of all, according to the classified survey of e-commerce and non-e-commerce majors, the number of students in each grade will also be drawn in the same proportion.
2. The implementation of the survey is to issue a questionnaire survey, and each respondent fills in the questionnaire face to face for investigation.
Four. Investigation content and forecast
The survey surveyed 250 people. Among the 250 valid questionnaires, 105 people have no online shopping experience, accounting for 42%, and 145 people have no online shopping experience, accounting for 58%.
Analysis of Students with Online Shopping Experience
(1) For college students who choose online shopping, we investigated and analyzed their reasons for choosing online shopping, as well as the views and current situation of online shoppers. This paper mainly analyzes the problems and reasons of the respondents and online shopping itself, and puts forward opinions and suggestions through analysis.
Very few people fill in other answers in the questionnaire, such as: surrounding environment, saving time, etc. However, it can be concluded from Table 2 that the low price is the main reason for college students' online shopping. Secondly, shopping convenience is the main reason why college students choose online shopping.
(B) For college students who choose to shop online, I investigate and analyze the websites that choose to shop. Of all the people surveyed, 34.8% chose Taobao as their shopping website. Secondly, 12% people choose Paipai.com as their shopping website. It can be concluded that Taobao is the main online shopping website for college students.
(3) For college students who choose online shopping, I conducted a survey on the choice of online shopping products.
Of all the people surveyed, 22.40% bought clothes online. Secondly, 4.8% people choose online products for daily use, and 8% respondents choose online products and other products. It can be concluded that college students are the main consumers of clothes sold online.
(d) For college students who choose online shopping, I conducted a survey on solving the problem of online shopping.
Among all the people surveyed, 2 1.2% will choose to negotiate with the merchants to solve the problem when shopping online. There are also 9.2% people who think they are unlucky.
(5) Investigation on online shopping choice of logistics mode.
Of all the people surveyed. Among the people who choose logistics mode in online shopping, 26% will choose express delivery company, followed by 6.50% who choose EMS. The selection rate of surface mail has also reached 5.2%, which is close to EMS.
(6) Relevant surveys on the monthly consumption of online shoppers.
Among the people surveyed, the monthly consumption of online shopping is around 50 yuan. The number of people who spend 50 100 yuan per month has also reached 44. It is concluded that there is still much room for improvement in college students' online shopping consumption.
Analysis of students without online shopping experience
(1) For college students who have not chosen online shopping, we have never chosen online shopping. Is there an online shopper's opinion and current situation of online shopping?
6 1.40% students who have no shopping experience have never done online banking. It can be concluded that the lack of online banking is a restrictive factor for many people not to buy online.
52% of the students who have no online shopping experience are due to the seller's credit, followed by after-sales service. The network security has reached 34%, which is a factor that cannot be ignored.
(B) Investigate the reasons that affect online shopping.
(3) Assuming that online shopping is safe, whether online shopping will be chosen for investigation.
It can be seen that 6 1.20% people will choose online shopping in the future, indicating that there is still a lot of room for development in the online market.
Verb (abbreviation of verb) survey summary
(1) Through the statistics and analysis of the data found on the Internet and the data not found on the Internet, we can draw the following conclusions:
1, online shopping accounts for 42% of all students, and there is an expanding trend. This proportion is about 20% higher than that of Chinese netizens, which shows that college students are more likely to accept online shopping as a novel and fast shopping method, and they will be the main force of online consumption in the future.
2. Students who have bought online generally think that online shopping has the advantages of cheap price, convenient shopping, complete goods and freshness. This will attract more college students to do online shopping.
3. There are many factors that affect students' online shopping, both subjective and objective, but the most important thing is the concern about safety and credit.
There are many goods on the Internet, but clothing is the main product consumed by college students. The clothing industry will develop further in the future.
5. Many online shoppers choose express delivery, followed by EMS. Many people choose express delivery because EMS is too expensive. Logistics has become an important factor restricting e-commerce.
6. Taobao is the main website chosen by online shoppers, followed by pat. It can be seen that Taobao and Paipai are the main platforms for the development of BtoC e-commerce.
7. From the data of online shopping and non-online shopping, it can be seen that although college students' online shopping spending power is limited, the consumption group with this new concept has a high proportion of shopping, and they dare to try online shopping e-commerce and have a high degree of recognition. E-commerce is a very promising industry.
(B) College students online shopping problems and countermeasures
According to the above analysis, we put forward some preliminary views and suggestions on some problems found in college students' online shopping:
2. Credit is another important issue that people worry about in online shopping. Strengthen the construction of credit mechanism, standardize the application of identity authentication and identification technology, and let people know about online credit mechanism through publicity and education. It is of practical significance to standardize credit evaluation by legal means to promote the development of online shopping.
A survey report on college students (4) First of all, try to get some academic qualifications in order to prevent it from being easy to find a job after graduation. Secondly, actively participate in student union work, community activities, and part-time jobs outside the school to accumulate some experience, so this ensures that it is possible for businesses to make full use of the student union for campus publicity and make full use of part-time high-quality and cheap labor.
Secondly, through the above survey results, we can see that the basic living consumption and psychology of college students are realistic and reasonable on the whole, but the discrete trend is obvious and the individual differences are great. Mainly summarized as the following aspects:
The consumption of college students has its irrational side.
College students have no financial resources, poor economic independence and no consumption base. The non-independence of economy determines that college students have little experience in independent consumption and cannot rationally measure the consumption value and cost. College students have not yet formed a complete and stable consumption concept and their self-control ability is not strong. Their consumption is mostly random consumption and impulsive consumption induced by media propaganda or influenced by students around them. This is also the result of the demonstration effect of college students' consumption. Take mobile phone products as an example. At present, some college students who have mobile phones have communication needs, and family economic conditions permit. The other part has communication needs, but family economic conditions can't afford it. There is also a part of "luxury goods" consumption, which has neither communication needs nor family economic conditions. "Luxury" consumption is caused by the demonstration effect of college students' consumption and the psychology of comparison.
College students have high loyalty to brands.
To some extent, college students will believe their real experiences. If they have a good experience with a brand's products, they will stick to using them, thus gradually forming a fixed preference and eventually forming a habit of using them, and maintaining good loyalty to this product. Shampoo, for example, smells good, has good quality and obvious effect, which will encourage them to continue to use it.
3. College students pay more attention to fashion consumption.
Students are active in thinking, have a strong thirst for new things, like to pursue new trends, dare to innovate, and consume vigorously, and entertainment consumption accounts for a large proportion of all consumption. For enterprises, China Mobile has done a good job. With the help of Jay Chou, a popular fashion spokesperson, they cheered for the "M-Zone", and at the same time, they used students' psychology of pursuing high quality and low price to launch student cards, which won many achievements.
Third, some suggestions for merchants:
1. In order to avoid the suspicion of unreasonable charges for unified book purchase in colleges and universities, the state clearly stipulated in 20 14 that students should not be forced to purchase books through school channels. Therefore, the vast majority of students order books from foreign bookstores through class collectives, and the price is 8.5 fold. I think this provides a good opportunity for booksellers and online bookstores. If booksellers can take the initiative to contact the students' union in major universities for purchasing at a lower discount, they will certainly make a lot of money, and finally realize the mutual benefit between students and merchants. Similarly, major online bookstores still need to improve in this respect, and the channels are not transparent enough and the information is not clear enough, which seriously hinders sales.
According to the survey, college students spend a large proportion on daily necessities, especially shampoo. Major shampoo manufacturers should pay attention to college students, a special consumer group, and pay more attention to the differentiation and specialization of their products, such as producing shampoo brands that are conducive to clearing the brain and concentrating.
3. Opening chain fast food restaurants around colleges and universities in a region to provide students with special meals, coupled with high-quality and fast service and clean and hygienic dining conditions, will definitely win the favor of the majority of students.
In a word, the consumer market of college students is gradually expanding, and people's attention to it is gradually put on the agenda. Therefore, the consumer market for college students will surely become a battleground for businesses, and all enterprises and businesses should further expand the consumer market and seize the opportunities.