My parents want me to be an excellent designer. In 2004

I entered the Shanghai Design Institute according to their growth trajectory.

February 2008

On the eve of graduation.

When my classmates are looking for a job,

I began to be busy wearing a bachelor's uniform to take pictures, writing a guest book to each other, buying a T-shirt with a school badge, and so on.

I hope I can leave a good memory for my four-year college career.

I am no exception. But what I'm not satisfied with is that

These memorial methods are too traditional.

Lack of originality

When I graduated from junior high school and high school.

It is also such a commemoration.

As a result, most photos and guest books have disappeared. therefore

I have a special idea in my heart: if only there were a more unique way to commemorate the best time in my life! When I told this idea to my boyfriend Xia Wei,

He jokingly said, "You will have a diploma when you graduate.

Just like having a wedding photo when you get married.

How do you want to commemorate it? ""A diploma is like a marriage certificate.

Too orthodox

And you can't carry it all the time. ""Ha ha.

The wedding ring can be worn on your hand every day. "

My eyes lit up: "That makes sense.

You should have a wedding ring when you get married.

We can get a graduation ring when we graduate.

Isn't this a good way to commemorate? "The boyfriend wondered," Graduation ring? " I further explained: "The same thing only needs to be given different meanings. "

Its value is different. Wedding rings pay attention to harmony, and love is stronger than gold.

The graduation ring is to commemorate the university time. "The boyfriend nodded." That's a good idea.

But how can we give the ring such meaning? "I just thought for a while.

I had an idea: "You can work hard on the ring design.

For example, information such as school badge and graduation year are recorded on the ring.

Then the ring will naturally have vitality! "Boyfriend nodded in praise. meanwhile

As a design major, I am keenly aware of the business opportunities here: countless college students graduate every year.

And they are keen on fashion.

If you use what you have learned

A "graduation ring" was specially designed for this group.

It is equivalent to finding a novel way to commemorate besides the diploma.

soon

I put forward my idea of starting a business to my father.

I hope to get his support. When my father nodded his acquiescence, he also asked a question: "The project is good.

But usually rings cost a lot.

Can unemployed graduates afford it? No matter how creative the product is.

It must be affordable to the target customers. "I think my father's questioning is justified.

But on second thought,

"The graduation ring is mainly commemorative.

It's also a handicraft.

You can choose cheap materials when making. "After that.

After online inquiry

I initially locked the scale ring into stainless steel, copper-nickel alloy, nickel-plated steel core and so on.

Brilliant and bright, without losing taste.

But also easy to preserve for many years.

Graduation ring: It is popular because of novelty and novelty.

March 2008

I officially gave up looking for a job.

Started designing and making graduation rings. The first thing to do is to contact the manufacturer.

I ran for a week.

Find a satisfactory handicraft manufacturer. According to the agreement reached

Manufacturers produce on their behalf.

I am responsible for the design and sales of graduation rings.

As a ring

Similar in style.

But the nuances can give people a completely different feeling. After "scouting" the rings of major brands in the shopping mall,

Start designing all kinds of basic styles by yourself.

And divide the money between boys and girls. In order to avoid blind production

I took the printed sample pattern and went to all the girls' dormitories.

Smile and let the other person choose their favorite style.

My boyfriend helps me collect the opinions of boys. In this process

The other person often just glances at it.

And point to any one.

But I got the treasure.

Because people often hesitate when buying goods.

What you can finally buy is what you see at first sight.

therefore

Everyone's "casual" choice in busy life is the first impression and intuition! evening

I will summarize the valuable opinions collected during the day.

Then choose the most popular style.

After half a month.

The first batch of 100 graduation rings came out. Take your beloved baby.

I "experimented" in my class for the first time. In terms of price.

Considering the actual consumption level of fresh graduates

Considering the production cost, I set the price of each graduation ring as 55 yuan. Sell it in a few days.

As a result, many people are interested.

Few people really pay for it. I noticed that.

In the initial promotion process,

Everyone's buying enthusiasm is very high.

But then,

Sales began to be greatly discounted.

When asked, they told the truth: "It's quite meaningful.

I wanted to buy it.

But it's boring to see a few students wearing them. ""exactly.

The same product

If you have it, so do I.

Nothing special. "... I realized

I sell creative products myself.

Only by being unique in the same can there be a future. But the rings are much the same.

I want each one to have a unique style.

Not only went through a lot of trouble

And it is almost impossible in design. So are there any other shortcuts?

one day

Alumni who sell CDs in the dormitory inspired me: you can buy an ordinary CD at the market price.

The price of a CD autographed by a collector's edition singer is ten times or even dozens of times higher. It suddenly occurred to me that adding a name to a CD can bring such great benefits.

If you add the name of the buyer to your graduation ring.

Will it also bring good benefits? such

Not only has a more personal commemorative significance

And it immediately became a unique innovation!

After consulting the manufacturer

Although the name of the graduate is engraved on the original graduation ring

Its manufacturing cost has increased.

But I intuitively feel that we can make up for the "loss" caused by the rising unit price through the profits brought by small profits but quick turnover.

Therefore, we still insist on the original price and accept the order ―― we can get the product in two days. in other words

All you need is 55 yuan to get a graduation ring with your name engraved on it. For graduates,

This is undoubtedly a unique graduation token!

As expected.

Once the improved calibration ring is activated,

It immediately attracted a customization craze. In order to expand publicity

I also post on the campus BBS. fast

Graduation rings quickly became popular in schools, especially in senior three.

Customizing graduation rings has become a new fashion for graduates. Because the graduation ring

I followed the fire, too

Became an "entrepreneurial talent" on campus.

Good business has no off-season.

Although this product is very creative,

But I soon discovered the inconvenience of the sales model: I often "trade" by phone.

Not only is time too busy.

And sometimes it gives new customers an uneasy feeling. In order to expand sales and improve efficiency

I want to find a campus gift shop to help me sell it.

Then expand to other universities. Because there is no precedent.

The shopkeeper asked anxiously, "This is brand-new."

Pay first and then deliver.

Sales are not necessarily good. "There is a successful precedent in my alma mater.

I confidently promise: free samples.

A 20% rebate will be given for each successful customized one. fast

In the past, I entrusted others to sell on a commission basis, which turned into someone else's initiative to ask for "joining". By June 2008,

The sales of graduation rings have reached more than 3600!

However, success is not always plain sailing. With the arrival of summer vacation

Graduates left school one after another.

The sales of graduation rings suddenly fell from the peak to the bottom.

This is a problem for me: if I stand still,

There is no doubt that the second half of the year will face a low sales season. therefore

Seeking new sales growth points has become an urgent problem to be solved at present.

I had dinner with some friends.

An alumnus who left school for more than two years said, "Zhou Xiao.

The graduation ring you are selling now is aimed at fresh graduates.

Can I make an appointment like previous graduates? If it's okay.

I want to order one, too. Put it on.

I can also recall the good times in college.

Even if you don't wear it every day.

You can also enjoy it from time to time in your study.

At the same time, it is also a way to commemorate the alma mater! "His words.

It has aroused the unanimous approval of several other friends. After listening to me,

Suddenly enlightened: Yes.

If you expand your target customers to previous graduates,

Not only can increase consumption

But also fill the so-called "off-season" in time.

jump into action

I soon expanded my sales outlets to lattice shop, gift shops and jewelry stores.

The sample is accompanied by a concise "reservation instruction". Because the target group is relatively slightly dispersed.

Therefore, the sales volume of a single sales outlet is not as high as that of campus outlets.

But with the rapid growth of the number of outlets

Still played a huge overall profitability. August 2008 is only one month.

Remove all costs and expenses.

I made a net profit of 30 thousand yuan! And these customers who have already joined the work

High spending power.

I also introduced several styles with better materials and higher prices in due course.

Once listed,

It is favored by customers, especially young people who have just graduated for a few years.

The increasing sales didn't stop my dream.

165438+20081October

I set up my own design studio.

In order to make the studio invincible

I deliberately take "no innovation, give me death" as the business philosophy of the studio. After continuous progress

It not only improves the delivery time-you can get the product the next day after customization.

At the same time, we also strive to be responsive in personalized design.

one day

When I was distributing new samples to a sales point in Xujiahui, I noticed such a scene: a female college student wanted to customize a pair of graduation rings with her boyfriend's name combined.

After seeing the real thing, I said happily

"This is much more meaningful than we go to take pictures! I guess

Give this man's model to her boyfriend.

He will be very surprised! "Looking at the girl happy.

I suddenly had a new idea: there are not a few people in college who fall in love.

If the two themes of "graduation" and "love" are organically combined,

It is bound to produce more eye-catching benefits!

A few days later

Several samples named "Couple Edition Graduation Ring" are placed in conspicuous places at major sales points. Couple graduation rings not only complement each other in style

And couples can also "record" each other's names, constellations and majors on the ring. result

Graduation rings once again set off a sales boom!

Right after …

I have also launched several versions of graduation rings, such as "job hunting edition", "nostalgic edition", "teacher-student edition" and "collective edition".

And the graduation ring of the "Old Alumni Collector's Edition" was sold in batches to two universities holding school celebrations. Especially in the second quarter of 2009.

On the occasion of graduation

Graduation ring sales hit a record of 15000!

at present

After more than a year of hard work.

The sales outlets of graduation rings have expanded to more than 60.

Accumulated profit for me is nearly 500,000! If you ask me, what is the secret of success?

I will say: I found this business opportunity from the beginning.

It is out of dissatisfaction with the traditional way of commemorating graduation. in fact

Opportunities are hidden behind many disappointments in life.

Once you catch it with your heart,

Success is taken for granted!

?

The feeling of the ring