It is a comprehensive applied science based on economic science, behavioral science and modern management theory, focusing on meeting the needs of consumers, and studying enterprise marketing activities and their regularity.

First, the marketing major

This major cultivates knowledge and ability in management, economy, law and marketing.

Marketing is a senior business management professional who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

Second, the main process of marketing

Opportunity identification includes market research, market analysis, production decision-making and market positioning.

New product development includes new product research and development and new product production.

Customer attraction, including marketing planning, brand promotion, market promotion, product display and contract negotiation.

Order fulfillment, including product supply, delivery and transportation, and payment settlement.

Retain customers and cultivate loyalty (customer maintenance and loyalty establishment), including after-sales service and regular return visits.