Baidu, the world's largest Chinese search engine and the largest Chinese website. Founded in June 2000 in Zhongguancun, Beijing.
1At the end of 999, Li Yanhong, who was in Silicon Valley, saw the great development potential of China's Internet and Chinese search engine services. With the dream that technology will change the world, he resolutely quit his high-paying job in Silicon Valley, and with the patented technology of search engine, he founded Baidu Company in Zhongguancun on June 65438+ 10/. From the initial development of less than 10, the number of employees has now exceeded 18000. Today, Baidu has become the most popular and influential Chinese website in China.
With thousands of R&D engineers, Baidu is the best technical team in China and even in the world. This team holds the most advanced search engine technology in the world, which makes Baidu a China high-tech enterprise with the core technology of the world's cutting-edge science in China, and also makes China one of the only four countries in the world with the core technology of search engines except the United States, Russian and Korean.
Since its inception, Baidu has taken "letting people get information equally and conveniently and find what they want most" as its mission. Since its establishment, the company has been adhering to the concept of "user-oriented", constantly insisting on technological innovation, and committed to providing users with "simple and reliable" Internet search products and services, including: functional search based on network search and community search based on post bar, targeting at various regions and industries. And portal channels, IM, etc. , has fully covered all the search needs of the Chinese online world. According to authoritative data from third parties, Baidu's search share in China is over 80%.
Faced with the continuous enrichment of users' search products, Baidu also innovatively launched search-based marketing promotion services, becoming the most popular Internet marketing promotion platform for enterprises. At present, hundreds of thousands of domestic enterprises have used Baidu's search promotion service to continuously improve their own brands and operational efficiency. Through continuous business model innovation, Baidu is further promoting the economic growth of the entire Internet industry and small and medium-sized enterprises, and promoting social and economic development and transformation.
In order to promote the development of millions of small and medium-sized websites in China, Baidu has established the world's largest network alliance by combining all high-quality websites with the advantages of super-large traffic platform, which has greatly enhanced the value and coverage of search promotion and brand marketing of various enterprises. At the same time, with the help of the alliance family, every website has the greatest opportunity for survival and development.
As a well-known enterprise in China, Baidu has been adhering to the responsibility concept of "bridging the information gap and enjoying the knowledge society" and insisting on fulfilling the social responsibility of corporate citizens. Since its establishment, Baidu has taken advantage of its own advantages to actively participate in public welfare undertakings, invested huge resources to create special search products for the blind, children and the elderly, solved the internet problem of special groups, and greatly bridged the social information gap. In addition, Baidu has been in the leading position in accelerating the informatization process in China, purifying the network environment, educating search engines and improving the employment rate of college students. 20 1 1 At the beginning of the year, Baidu also set up a Baidu Foundation to manage and practice public welfare undertakings in a more systematic and standardized manner around the fields of knowledge education, environmental protection and disaster relief.
In 2005, Baidu went public on NASDAQ, breaking many records such as the highest increase on the first day, becoming the first China company to enter NASDAQ. Through several years of market performance, Baidu's excellent performance and reliable returns have made it a representative of China's corporate value and stand proudly in the global capital market.
In 2009, Baidu launched a brand-new concept of box computing technology, and based on this concept, launched an open platform to help more outstanding third-party developers use the Internet platform to innovate and start businesses. While greatly improving the Internet experience of netizens, it has also led to the upsurge of industrial innovation centered on users' needs, which has played a huge role in promoting the upgrading and development of China's Internet industry.
With the transformation of China Internet from PC to mobile, Baidu is also actively increasing its investment and layout in the mobile and cloud fields around its core strategy, and constantly expanding its advantages in the PC field to the mobile field. According to CNNIC's "2065438+02 Research Report on Internet Users' Search Behavior in China", the penetration rate of Baidu search among mobile phone users has reached 96.9%, and the preferred rate of users has reached 88.5%.
While continuously satisfying users' mobile search needs through technological innovation, Baidu continues to actively promote the construction and development of the mobile cloud ecosystem and achieve a win-win situation with the industry. 20 12 September, Baidu fully opened its core cloud capabilities including cloud storage, big data intelligence and cloud computing to developers, and tailored the "seven weapons" from development to operation for developers, providing them with stronger technical operation support and promotion and realization guarantee, helping them to obtain better income and growth in the mobile cloud era.
Today, Baidu has become one of the most valuable brands in China. The Financial Times listed Baidu as the "Top Ten World-class Brands in China", making it the youngest company in the list and the only Internet company. A series of honorary titles, such as "the most respected enterprise in Asia", "the most innovative enterprise in the world" and "China Internet Power Star", all show Baidu's achievements in the past few years.
Over the years, Li Yanhong, chairman and CEO of Baidu, has led Baidu people to form a "simple and reliable" core culture, which is deeply rooted in Baidu. This is a vibrant, realistic and frank company. It takes the search to change life, promote the progress of human civilization and promote the economic development of China as its own responsibility, and is moving towards a more ambitious goal.
Management team
Li yanhong
-Chairman and CEO
Li Yanhong, founder, chairman and CEO of Baidu, is fully responsible for Baidu's strategic planning and operation management.
In June 5438 +2000 10, Li Yanhong returned to the motherland from Silicon Valley in the United States and founded Baidu. After ten years of development, Baidu under the leadership of Li Yanhong has developed into the second largest independent search engine and the largest Chinese search engine in the world, with a market share of over 80% in China. In 2005, Baidu successfully listed on NASDAQ, becoming the first China company to enter NASDAQ.
Before the establishment of Baidu, Li Yanhong was one of the top search engine engineers in the world, and his patent of hyperlink analysis technology was one of the basic inventions that laid the development trend and direction of the whole modern search engine. At present, Baidu has 4,000 top search engine products and technical engineers in the world, making it the first Internet company in China with a postdoctoral workstation. Baidu's success has also made China one of only four countries in the world with the core technology of search engines, except the United States, Russia and South Korea. At the 2009 Baidu Technology Innovation Conference, Li Yanhong released the future-oriented concept of box computing technology, which further improved the theoretical system of Internet science in China and will drive the technological progress of the entire IT industry. While meeting the domestic Chinese search demand, Li Yanhong also led Baidu to actively promote the internationalization process.
As a pioneer and leader of the domestic Internet industry, Li Yanhong has won the honorary titles of "CCTV China Economic Person of the Year", "30 People in 30 Years of Reform and Opening-up" and "China's Most Ideological Entrepreneur", and was rated as "the best business leader in the world" and "the most influential business leader in China" by American Businessweek and Fortune magazines. Mr. Li Yanhong was also selected as "the most influential person in the world" in 20 10 by Time magazine and Forbes magazine respectively.
Li Yanhong graduated from Peking University with a major in information management on 199 1, and then went to new york State University in Buffalo to study computer science with a master's degree. He is also the vice chairman of internet society of china and a visiting professor at Wuhan University.
Personal souvenir of Li Yanhong:
1996 invented "hyperlink analysis" technology and obtained American patent;
1at the end of 999, he returned to China with venture capital and founded Baidu;
200 1, selected as "Top Ten Pioneers in China";
In 2002 and 2003, he was awarded the title of "Top Ten IT Man of the Year".
In 2005, he won the 12 ASEAN Youth Award. And won the "CCTV2005 China Economic Person of the Year";
In 2006, he was elected as the "Best Business Leader" of American Business Weekly in 2006.
In 2007, he was elected as the best person in Ai Rui's new economy;
In June 2008, he served as the torchbearer of the 2008 Beijing Olympic Games;
From June 5438 to February 2008, he was elected as "China Economic Person in 30 Years of Reform and Opening-up" by China Economic Reform Society;
In June 5438+February 2009, he won the "2009 CBN China Corporate Social Responsibility Outstanding Person Award";
On April 20 10, he was selected into the list of the most influential people in the world by Time magazine in 20 10/00.
August 20 10, won the honor of "outstanding global entrepreneur of Nasdaq";
20 10 June 5438+00, won the top ten climate public welfare entrepreneurs in 2010;
20 101/month, Forbes 2010 the most influential person in the world.
20 10 year 10 month, 10 was named the 6th global businessman in 20 10 by American Fortune magazine, becoming the first China person to enter the list10.
On March 8th, 20 12, he was ranked 86th on Forbes list of global billionaires.
Jennifer Li
-Chief Financial Officer
Li Xinzhe joined Baidu in March 2008 and is currently the chief financial officer of Baidu. Li Xinzhe is responsible for financial operation, human resources and market.
Li Xinzhe 1990 graduated from Tsinghua University, and 1994 obtained the MBA degree from the University of British Columbia. In the same year, he joined the American General Motors Company, and worked in the United States, Canada, Singapore and China successively, successively serving as financial manager, chief financial officer and chief financial officer. In 2004, he served as the chief financial officer of China General Motors, and since 2005, he has served as the chief financial officer of General Motors Financial Services Company in North America.
In 2008, she was selected as the "Top Ten Most Concerned Women in Asia" by the Wall Street Journal. From June 5438 to October 2009 10, she was selected as one of the most concerned women in the field of science, technology and media in the world by the authoritative financial media Financial Times. 20 10 was rated as "the best strong woman in Asia" by Forbes and "the other 50 people" by the Financial Times.
The Financial Times pointed out that since joining Baidu, as the chief financial officer of Baidu, Li Xinzhe's achievements have been widely recognized. Over the past year or so, under the leadership of Li Xinzhe, Baidu has established a perfect cost control system, which has promoted the improvement of the management system and made Baidu's performance grow steadily as scheduled. In addition, Li Xinzhe has maintained good and effective communication with overseas institutional investors, further enhancing investors' confidence in Baidu, and Baidu's share price has been rising. Li Xinzhe has established a better management system and norms for Baidu with its rich experience, which will further enhance Baidu's influence and competitiveness in the global scope.
Xiang Hailong
-Vice President
He joined Baidu in February 2005 and served as vice president of Baidu in April 2007. Now he is responsible for managing Baidu's commercial operation system. From April 20, 2007 to July 20, 2007, Xiang Hailong was responsible for the direct sales management of Baidu search marketing promotion business.
Xiang Hailong graduated from the Computer Department of East China Normal University in Shanghai in 2000, and founded Shanghai air billow Network Technology Co., Ltd. as the general manager on 200 1. In February 2005, Baidu acquired Shanghai air billow Network Technology Co., Ltd. and formally joined Baidu Hailong. After joining Baidu, Xiang Hailong led the team to complete the transformation of direct selling business model, and optimized and adjusted the organizational structure, business process, incentive system and marketing methods of direct selling. Now he is in charge of commercial application product marketing department, service management department and alliance business department.
Wang Zhan
-Vice President
Wang Zhan, who joined Baidu in July, 2000, is the vice president of Baidu from 20 10- 1, and is now in charge of managing Baidu's sales system. From June 20 10 to July 2010, Wang Zhan was in charge of Baidu's commercial products and wireless services.
Wang Zhan 1999 graduated from Peking University. For many years, he has been responsible for promoting the development and innovation of the company's business model. In 2009, he led the team to complete the launch of the professional version of search promotion (HIVE BOX system). He is the chief product designer of the professional version. Wang Zhan has made continuous contributions to continuously improve the company's commercial product system, search marketing service system and build a high-level commercial product design and management team. He is now in charge of direct sales branches, channel departments and major customer sales.
Wang Jin
—— Vice President of Technology
Wang Jin, who joined Baidu on April 20 10, served as vice president of Baidu technology. Wang Jin is responsible for Baidu's commercial product technology research and development, mobile Internet and technical infrastructure.
Wang Jin graduated from the Computer Science Department of China University of Science and Technology, then studied in the United States, and obtained his second master's degree in computer science from the University of Florida. Since 199 1, Wang Jin has held management and technical positions in many companies in Silicon Valley, including Oracle Bone Inscriptions, Informix and E-Loan. In 2000, Wang Jin returned to China and successively served as senior technical director of Alibaba, CTO of EBay China, general manager of EBay China R&D Center and vice president of Google China Engineering Research Institute.
Wang Mengqiu
-Vice President
Wang Mengqiu joined Baidu on June 5438+065438+ 10 in 2002, and was promoted to vice president on June 5438+0 1. Wang Mengqiu is responsible for search, R&D and other related work.
Wang Mengqiu graduated from the Computer Department of UCLA. After being invited to return to China to join Baidu, I have been engaged in the development and management of search and network technology for a long time, and constantly carried out technological innovation and personnel training according to the company's requirements, which has made outstanding contributions to the rapid growth of the company's performance.
Zhu guang
-Vice President
Zhu Guang joined Baidu in June 5438+February 2008, and was promoted to vice president in June 5438+0 1. Zhu Guang is responsible for Baidu's market public relations and public affairs.
Zhu Guang graduated from Xi Jiaotong University. Before joining Baidu, he was the senior director of public relations and integration promotion of Lenovo Group in Greater China. Since joining Baidu, Zhu Guang has made important contributions in organizing and integrating the brand strategy of market public relations, formulating the internal and external communication strategy of Baidu, and establishing and enhancing the popularity and reputation of Baidu brand.
Lee Liu
—— Vice President of Human Resources
2011April joined Baidu as vice president of human resources. Liu Hui is responsible for Baidu's human resources construction and administration.
Liu Hui graduated from Tianjin University and studied at McCombs School of Business at the University of Texas at Austin and the EMBA program at Guanghua School of Management at Peking University. Liu Hui has long been engaged in human resource management and business management in multinational enterprises, and has many years of overseas work experience. Before I joined Baidu, I worked in Motorola and engaged in human resource management for more than ten years. My recent job is vice president of global human resources at Motorola.
Victor Liang
-Vice President
Victor Liang joined Baidu in June 2005 and was promoted to vice president in June 20 1 1. Victor Liang is in charge of Baidu's legal department, online management department, policy research department, intellectual property and patent affairs.
Victor Liang obtained a master's degree in law from Peking University Law School and the University of New South Wales Law School, and was invited to be a visiting scholar at Yale Law School. Before joining Baidu, I worked in the State Council Legislative Affairs Office and Hejun Law Firm, and worked in Davis Polk &; Wardwell LLP work exchange headquarters. Victor Liang has provided strong policy and legal support and guarantee for the company to explore various new businesses and new models. Outstanding performance in a series of legal cases and industry policy legislation. Victor Liang also directly participated in the IPO process of Baidu's listing on NASDAQ in 2005, and completed the policy and legal support for Baidu's acquisitions and business cooperation projects at home and abroad for many years.
Sun Yunfeng
-Baidu researcher
Sun Yunfeng, who joined Baidu in early 2004, officially became the first Fellow in Baidu history on February 20 12. Sun Yunfeng is responsible for the decision-making and design of most important products of Baidu.
Sun Yunfeng graduated from Dalian University of Technology. After joining Baidu, I worked in search product design analysis and team management in the web search department, and served as product director, product manager and senior product manager. Later, he served as the chief product designer and made products full-time. In addition to web search, the work field also includes other search-related user products, and participated in the decision-making and design of most important product directions of Baidu.
Source of name and logo
The company name "Baidu" comes from the lyrics "Looking for him in the crowd". (The conference room of Baidu Company is called Jade Case, which is the epigraph of this word). The creativity of "bear's paw" icon comes from the stimulation of "hunter patrolling bear's paw", which is very similar to Dr. Li Yanhong's "analytical search technology", thus forming Baidu's search concept and eventually becoming Baidu's icon image. Later, because in search engines, most of them are pictures of animals, such as Sohu's fox, such as Google's dog, Baidu is naturally called a bear. Baidu Bear has also become the image of Baidu.
Corporate philosophy
Baidu is an innovative high-tech company, whose mission is to "let people get information most equally and conveniently and find what they want".
Baidu's mission: let people get information equally and conveniently and find what they want most.
Baidu's core values: simple and reliable values
The Analects of Baidu Culture
People must do what they like and are good at. Look for it and do it; Don't follow the trend, don't waver, stay focused and keep learning mentality. The company will never go bankrupt in 30 days. Everyone should pick up the rubbish on the ground. Baidu belongs not only to Li Yanhong, but also to everyone. We must find the best talents. Give the most freedom, allow trial and error, and prove yourself. Speak with the results, make outstanding talents stand out, be willing to accept challenges, talk without beating around the bush, and treat things wrong. Baidu has no corporate politics. When encountering new things, first look at what others do, listen to the opinions of most people and discuss with a few people. Make your own decisions. A person's most important ability is judgment. Solve * * * sexual problems with processes. Innovation and change. Not just superior. Problem-oriented. Let the data speak. Efficient execution. Make fewer promises. Do things to the extreme. User needs determine everything. Make the product simple, simple, fast iterative and more beautiful. You are not alone. Break departmental barriers and actively share.
Talent view
Recruit the best people, give the most space, see the final result, and let the outstanding talents stand out.
"Internet companies, the most valuable thing is people. Our offices and servers will depreciate, but every employee in a company is always adding value. "
"For a person to come, we pay more attention to whether you can create, whether you can create value for yourself and whether you can bring a better experience to users. This is what Baidu cares about and values. "
Li yanhong
Product introduction
Network search
As the world's largest Chinese search engine company, Baidu has been committed to making it easier for netizens to obtain information and find what they want. Users can instantly find relevant search results through Baidu's homepage, which come from Baidu's tens of billions of Chinese web pages database.
vertical search
Adhering to the concept of "user experience first", in addition to web search, Baidu also provides diversified search services such as MP3, pictures, videos and maps to provide users with a more perfect search experience and meet diversified search needs.
Baidu snapshot
A brand-new way of browsing solves the problem that it is impossible to browse because of network problems, web server problems and virus problems. Its principle is to load only words, pictures and hyperlinks on the Internet. However, the quick version of Baidu snapshot does not load pictures, so the original picture, standard snapshot and quick snapshot have slightly different effects.
Community products
The quickest way to get information is direct communication between people. In order to let people who are interested in the same topic get together, communicate and help each other conveniently, Baidu Post Bar, Know, Encyclopedia, Space and other community-based products around keyword services also came into being, and the launch of Baidu Hi connects all the community products of Baidu in series, providing a cyberspace for people to freely express and exchange ideas.
Box computing
Box computing is a brand-new technical concept put forward by Robin Li, Chairman and CEO of Baidu Company, at the "Baidu Technology Innovation Conference" on August 18, 2009. As long as the user inputs the service requirement in the "box", the system can clearly identify this requirement, allocate it to the optimal content resource or application provider for processing, and finally return the matching result to the user accurately and efficiently. This highly intelligent Internet demand interaction mode and the "simplest and most reliable" information interaction implementation mechanism and process are called "box computing".
Developer center
On March 23rd, 20 12, at the Baidu developer conference, Baidu grandly released the developer center for developers. The service groups of the Developer Center include but are not limited to: mobile client application developers, Web App developers, webmasters, terminal manufacturers, etc.
Combining Baidu's innate advantages and rich experience in the field of cloud computing, we provide the following four service systems for developers:
1. development support: provide SDK needed for development, including API, documentation, testing and deployment tools. Provide various development conveniences and reduce the difficulty of development;
2. Operational support: make full use of real-time big data analysis capabilities and provide professional platform-wide analysis methods to help developers gain insight into various details needed for operation;
3. Channel promotion: use Baidu's traffic portal to provide developers with sustainable traffic and user growth models to achieve a win-win situation;
4. Commercial realization: Help developers to tap the commercial value behind the existing traffic, realize the classic platform mode of "traffic-realization-sharing" and win-win with Baidu.
Baidu Cloud
Baidu Cloud is a series of cloud services and products provided by Baidu for developers and end users on the basis of opening up its own core cloud capabilities (including cloud storage, cloud computing and big data intelligence). Its service targets include two groups: developers and individual users.
On March 20 12, at the Baidu developer conference, Baidu officially released the Baidu cloud strategy, launched the Baidu developer center website, and established four service systems: development service, operation service, channel promotion and realization, so as to build an equal, open and win-win ecosystem for developers.
August 20 12, Baidu cloud computing (Yangquan) center laid the foundation stone in Yangquan city, Shanxi province. After completion, cloud computing (Yangquan) will reach the first-class level in Asia in terms of data storage scale, computing power and environmental protection and energy saving. According to the plan, the data storage capacity of the completed Baidu Cloud Computing Center exceeds 4000PB, and the amount of information that can be stored is equivalent to the total collection of more than 200,000 national libraries in China. At the same time, due to the use of high-performance and low-power servers independently developed by Baidu, the total number of CPUs in the data center is as high as 700,000, and the total number of CPU cores exceeds 3 million; In addition, the data center adopts a number of high-tech technologies suitable for China's environment and regulations, which improves the energy efficiency of the overall data center and saves about 43% energy.
At the Baidu World Congress in September of 20 12, Baidu released "seven weapons" for developers, including personal cloud storage PC, multi-screen X technology, cloud application generation service site App, LBS cloud, mobile cloud test MTC, Baidu application engine BAE and browsing kernel engine.
20 12 10, Baidu announced that Baidu Cloud was launched only two months ago, and the number of individual users exceeded 100000.
On October 2012110, Baidu announced its cooperation with Qualcomm to realize and promote Baidu cloud service of Android terminal supported by Qualcomm Xiaolong processor.
Baidu mobile
In the face of the wave of Internet transformation from PC to mobile, Baidu is constantly expanding the advantages of PC to mobile.
In order to meet the search needs of netizens in the era of mobile Internet, Baidu Mobile Search provides multi-entry search methods, including web-based mobile search, Baidu Mobile Search APP and mobile search boxes embedded in mobile browsers, WAP stations and other places, so it can provide search services quickly, comprehensively and accurately.
The erection of multiple portals has also enabled Baidu Mobile Search to firmly grasp the commanding heights of the mobile Internet. With the help of Baidu mobile search, Baidu mobile map, Baidu voice assistant, etc. Baidu has formed an all-round, three-dimensional product matrix and complete layout, continuing its entrance advantage in the traditional Internet field.
With its leading technology, innovative functions and good experience, Baidu Mobile won the Best Innovative Application Award of Mobile Internet in 20 12. According to CNNIC's 2065438+02 Research Report on Internet Users' Search Behavior in China, the penetration rate of Baidu search among mobile phone users has reached 96.9%, and the user preference rate has reached 88.5%.
20 12, 10 In June, Baidu formally established LBS (Location-Based Services) Division, which is responsible for mobile Internet projects including Baidu map, road conditions around Baidu and road conditions of Baidu that will be launched soon, connecting the upstream and downstream of the industrial chain, realizing data interoperability, * * * enjoying users and information markets, and helping service partners meet personalized, customized and timely marketing. At the same time, it has a two-pronged approach with Baidu Mobile Cloud Division to form a strategic layout of cloud+mobile.
Introduction of commercial products
Baidu promotion
Baidu promotion is a pay-per-effect network promotion method. With a small amount of investment, a large number of potential customers can be brought to the enterprise, and the sales volume and brand awareness of the enterprise can be effectively improved. Baidu promotion charges according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.
Three advantages: wide customer coverage, pay by effect and strong pertinence.
Value-added service: my marketing center, business opportunity center and network alliance promotion.
HIVE BOX system
"HIVE BOX" is the internal development code of a brand-new Baidu search promotion service management platform. Through this brand-new platform, customers can manage and optimize Baidu search promotion information more efficiently and evaluate the promotion effect more scientifically.
On April 20th, 2009, Baidu, the world's largest Chinese search engine, officially launched the professional version of search promotion, which was the "HIVE BOX Promotion System" that had been widely concerned by the industry. Baidu said that search marketing professional edition, as a new generation of search promotion management platform, can help enterprises capture more business opportunities, win more customers and effectively improve the promotion effect. Experts pointed out that Baidu's move is of great significance to users, enterprises, marketing environment and Baidu's own development.
June 5438+February 2009 1, with the switching of Baidu HIVE BOX system, Baidu gradually replaced the "bidding" system with "HIVE BOX". All the functions and data of the new system will effectively improve the promotion effect of enterprise customers and bring more business opportunities to enterprises. However, in the face of new challenges, more customers are still in the exploration stage, especially when the phoenix nest is switched, which has caused repeated fluctuations. How to adapt to the new system and ensure the smooth transition of enterprises has become a more concerned issue for advertisers.
brand marketing
As the world's largest Chinese search engine, Baidu, with its powerful netizen search database, can gain a clear insight into netizens' consumption wishes and consumption patterns, and become the "best consumer-aware" ROI media platform in China.
Baidu brand marketing, relying on this unique advantage of Baidu marketing platform, always takes consumers as the center in the process of serving customers, and makes the best online marketing solutions for customers, striving to make advertising marketing demands directly reach consumers' minds and maximize marketing ROI.
Diversified marketing products: brand area, related advertisements, precision advertisements, community marketing, search and promotion. ...
Efficient and professional Baidu brand customer marketing team is helping partners to make "simpler but more effective" advertisements. Because we know consumers better, we can win the return on marketing investment with you.
Baidu alliance
Baidu Alliance has always been committed to helping partners tap the promotion value of professional traffic and help customers promote the most valuable delivery channels. It is one of the most powerful Internet alliance systems in China. The mission of Baidu Alliance is to build an honest, professional and reliable pan-media platform for China Internet, and help its partners to succeed in their respective fields.
At present, Baidu Alliance has successfully expanded business such as operation search promotion cooperation, online alliance promotion cooperation, content cooperation, Baidu TV, CPA/CPL/CPS.