College students' entrepreneurship is a new social problem besides employment. As a way for college students to realize the value of life, it has been supported and encouraged by the government and society, and college students' entrepreneurial behavior has increasingly become a powerful driving force for economic development.

There are many reasons for college students to start businesses now. In the case of good employment, entrepreneurship is considered to get rid of the shackles of work and give full play to personal value. Under the pressure of employment, in addition to self-realization needs, more is to solve work problems. In the process of starting a business, college students also face many puzzles, mainly focusing on the choice of industry and lack of experience.

The survey results show that at present, the entrepreneurial fields of college students are mainly concentrated in the service industry, because the threshold is low, especially in trade, circulation, logistics and other industries, and some students' entrepreneurial fields are related to their majors. This shows that college students' professional knowledge is very important for starting a business.