Business plan of college students' coffee shop (1) 1. Enterprise profile
Main business scope:
Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, and it's all freshly ground and cooked. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.
Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the personal situation of the author of the business plan
xx
Third, the market evaluation
1. Target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: xx%
3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Fourth, the marketing plan
1. product: uni-president enterprise
2. Price
breakfast
McPherson (chocolate, blueberry, vanilla, cranberry) X yuan
Danish bread x yuan
lunch
Vegetable pie x yuan
French sandwich (tuna, smoked chicken) x yuan
Sandwiches (tuna, potatoes, Caesar) x yuan
Salad (potato, tuna, Caesar) X yuan
Box lunch (barbecued pork, beef with black pepper) X yuan
Afternoon tea time
Cheese loaf and bread loaf x yuan
Cookie x yuan
Tiramisu x yuan
Fruit cup x yuan
Vienna black forest cake x yuan
Cheesecake x yuan
Blueberry cheesecake x yuan
3. Promotion method:
① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Ms. * in public, they will feel very respected.
(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.
4. Location:
(1) site selection details xx
(2) The main reason for choosing this address is xx.
(3) Sales method: end consumers
(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as a partnership.
Name of proposed enterprise xx
Employees of xx enterprise
The business license and xx license that the enterprise will obtain.
Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc. )
Intransitive verb fixed assets
1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .
2. Summary table of fixed assets and depreciation xx
Seven. Other operating expenses (excluding depreciation expenses and loan information)
xx
Business plan of college students' coffee shop (2) 1. Analysis on the Historical Background and Present Situation of Coffee Industry
Coffee, one of the three major drinks in the world, is a product imported from the west. It is indeed a household name in China, with far-reaching diachronic background and practical significance. The real rise of coffee and western food should begin in the late 1990s. Its rapid development has achieved unprecedented industry prosperity in just ten years. Now, with the vigorous development of the reform and opening-up economy, a large number of foreign businessmen and white-collar workers have been working and living with high rhythm and high efficiency for a long time, and with various factors of western culture, the sales volume of this coffee has been rising.
Therefore, the main groups of coffee consumption are foreign businessmen, white-collar workers, tourists and family members. According to the investigation in 20xx, the coffee terminal sales markets are: coffee and western-style fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chain stores are mainly composed of xx coffee, xx coffee and xx coffee. The average monthly sales volume of these chain stores is xx tons, accounting for xx%, followed by the average monthly sales volume of star hotels, accounting for xx%, and the average monthly sales volume of western restaurants is xx tons, accounting for xx%. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.
Second, enterprise description-analysis of college students' groups
Age: 18-25
Features: In China, most college students mainly come from their parents. They have a high level of knowledge and culture and unique values different from other groups. They pursue novelty, respect individuality, keep up with the trend, long for independence and seek excitement, but they are a little nostalgic, hoping to gain a sense of accomplishment, belonging and security.
Price positioning
Precise planning does not define the capacity of each bottle of coffee when testing the price of coffee products. The purpose is to know which price range consumers think is the most suitable for each bottle of coffee products, so as to provide data support for the price positioning of coffee products.
The survey results show that consumers think that the choice ratio of each bottle of coffee price is the highest, reaching xx %；; Secondly, it is considered that the most suitable proportion of each bottle of coffee at the price of xx yuan is XX %；; Choose Xx yuan or less, accounting for xx %；; The choice rate of consumers who think that the price of each bottle of coffee is xx yuan is XX %；; Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee between xx yuan. The survey data of consumer demand is an important basis for coffee producers to price each bottle of coffee products.
Consumers aged 18-25 think the most suitable price for each bottle of coffee products.
/kloc-among consumers aged 0/8-25, xx% think that the price of a bottle of coffee is between xx yuan. It is considered that the most suitable consumption ratio of setting the price of each bottle of coffee at xx yuan is XX %；; It is considered that the most suitable proportion of consumers who set the price of each bottle of coffee below xx yuan is XX %；; Consumers in other price ranges have fewer choices.
The higher the income, the higher the consumer's acceptance of the price of coffee products.
In the last sentence, the price positioning meets the needs of consumers.
Whether it is coffee products or other products, the correct price positioning method is to price according to the price acceptance of consumers for such products. For example, the strategy of pricing a bottle of coffee is to first understand the price that consumers think is most suitable for each bottle of coffee, and then determine the capacity of each bottle of coffee according to the consumer's acceptance of the price of each bottle of coffee; Instead of determining the price of the product according to the capacity of each bottle of coffee. The price positioning of coffee products is neither the higher the better nor the lower the better. Price positioning is the last word only if it meets the needs of consumers.
Third, the department setting and responsibilities
3. 1 Manager:
1. Operators responsible for the success or failure of coffee shops.
2. Be a representative of a coffee shop.
3. Performers participating in commercial activities.
4. Select, train and motivate the leaders of coffee shop employees.
5. Managers who maintain the normal operation of coffee shops.
6. Information collectors who know the trends of customers and competitors.
7. Communicator who transmits information between headquarters and branch offices.
8. Coaches who promote organizational learning and knowledge management.
9. Problem handlers who solve coffee shop crises and personnel conflicts.
10. Entrepreneurs seeking market opportunities and innovation.
3.2 Head of Administration and Personnel Department:
1. Department
2. Competent unit
3. Administration and Personnel Department
4.F7 Coffee Shop
Department work objectives:
Responsible for document publicity, back office affairs, administrative public relations, etc. Ensure the smooth implementation of superior policies, enable all major activities and arrangements in the store to be carried out efficiently and orderly, summarize and draft important documents and reports in the store, coordinate all public relations reception matters, do a good job in the management of back office affairs, give full play to the role of employees and organization and coordination, and maintain the standardized and efficient operation in the store.
Recruit, select and train high-quality talents for our store; Formulate incentive policies such as salary and welfare policies and performance appraisal policies to tap the potential of employees and stimulate their creativity; Give full play to the important role of human resource management in enhancing the core competitiveness of enterprises and creating a learning organization.
Activities: arrange art design majors to take part-time jobs, and arrange a painting student to paint portraits for the guests free of charge every Friday night; Arrange piano and violin performances every Saturday night; Arrange amateur models to walk the catwalk every Sunday night. Wages are calculated by the hour.
F7 Coffee Shop has:
Manager x;
Administration and Personnel Department: X directors, vice ministers and X archivists;
Accounting department: minister x, accountant x, cashier x;
Marketing Department: Minister X and Committee member X;
Purchasing department: there are x ministers, several purchasing personnel and x record keepers;
Wine service department: minister x, waiter x, bartender x, and several pastry chefs;
Four. Requirements of this department
1, the basic qualities of the recruited waiters must be excellent, patient, enthusiastic, good at dealing with people, and able to have basic conversations in English. One of the waiters must have good spoken English to facilitate communication with foreign customers such as international students.
2. Waiters should wear uniform clothes, have a good mental outlook, and reflect the vigor and vitality of contemporary youth.
Pastry and beverage chefs must be professional and creative, which is the source of survival for coffee and cold drinks houses.
Verb (abbreviation for verb) the purpose of this department
Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.
Business Plan of University Cafe (3) xx Cafe is located outside the university, which is in the same strain as the xx Cafe in the north campus, but both of them are regarded as a landscape outside the university. Unlike the North Campus, the South Campus has a broader market. In terms of style, xx Cafe is still a warm and romantic style, providing customers with quality service and the best enjoyment. The consumer groups of coffee houses are mainly students and faculty of our school, as well as teachers and students, parents of students and tourists in the university town.
At the beginning, the food in the coffee shop was positioned at the middle price, because most freshmen in the university town had no consumption consciousness, so we would consider the price more comprehensively and introduce more drinks at the mass price; When the university town is gradually improved and the number of students increases, the style of coffee shops will be gradually upgraded to middle and advanced, and high-style consumer products will be added, while ensuring the balance of prices, so as to meet the consumption needs of various grades as far as possible without reducing the style of coffee shops.
The coffee shop will divide some areas for book bar service, and some fashionable or best-selling books will be provided here, but the minimum consumption will be set in this area to ensure the cost recovery.
First, the management concept
Respect the independent personality of catering staff
Subordinate management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of coffee shops, but also to care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
Treat them fairly, treat them equally, do their best and give full play to their talents.
Second, the department setting and responsibilities
director of a workshop
The store manager is responsible for the comprehensive coordination and management of the work of various departments in the store, urging employees to work, accepting the supervision of the school at the same time, and doing a good job of communication between the coffee shop and the school. Job content: supervise the work of ministers and employees, stimulate the enthusiasm of employees and listen to their opinions. Make comprehensive decisions on the operation of each work. Communicate with the school on behalf of the coffee shop, reflect the opinions and requirements of the employees upwards, and pass on the work required by the school downwards.
Administrative personnel department
major duty
Related treatment of personnel arrival and departure
Collect, file and manage all kinds of personnel data, and manage employee files.
Employee leave, leave adjustment, attendance status, audit, statistical work
Staff attendance, supervision and salary accounting
Discipline inspection of our work.
Keep a record of every meeting.
Keep a record of every time you entertain famous people in the coffee shop, so that you can learn from it next time.
Coordinate the contact between this department and other departments.
Personnel distribution: this department has director 1 person, deputy director 1 person and archivist 1 person.
Third, the salary system.
hour wage
Different types of employees have different salaries in time; This system is flexible, which can accurately record the working hours of each staff member and accurately calculate the salary of employees.
Fourth, the work team organization
Fixed single shift system
In the initial recruitment, we will first find out the free time period of each candidate (including which day of the week and which time period of the day), and then determine the staff for each day of the week according to the time period.