Cross-border e-commerce has brought convenience to the public, but it has also encountered many thorny problems. Among them, the problem of "fake goods" is still the biggest pain point of cross-border online shopping. The industry calls for cracking down on cross-border online shopping and selling fakes to firmly focus on credit punishment.
Cross-border purchases by consumers in China are very intense.
It's only half a month before China's "Double 1 1" online shopping festival, and the year-end promotional purchasing season "Black Friday" in the US market also follows. During the shopping spree in two major markets around the world, the reporter collected the relevant data of Shanghai Port, which shows how strong the cross-border buying momentum of China consumers is.
According to the statistics of Shanghai Customs, during the peak period of "this year1October11to 14", Shanghai Customs * * * supervised 2,488,800 import orders of cross-border e-commerce enterprises, with a value of RMB 326 million. Compared with the same period of last year, it increased by 1.27 times and1.5/kloc-0 times respectively. This means that China's distinctive "Double 1 1" online shopping festival has also become the peak season for foreign enterprises and commodities.
According to the statistics of the Entry-Exit Inspection and Quarantine Bureau of Shanghai Airport, during the Black Friday from October 20th to 30th last year, 202,400 pieces of goods were imported by direct mail at the port of Shanghai Airport, accounting for nearly 10% of the total goods imported by direct mail in 20 16 years, and the number increased by 9% compared with 20 15 years in the same period. Judging from the situation before 10 this year, Shanghai airport port * * * accepted 3.987 million batches of direct mail imports, up 1.86 times year-on-year.
"There is no doubt that this year's Black Friday will be an important moment for China consumers to buy the world. It is estimated that only three cross-border e-commerce companies, Ocean Terminal, Xiaohongshu and Amazon, import more than 40,000 pieces of goods every day. " The relevant person in charge of the Shanghai Airport Entry-Exit Inspection and Quarantine Bureau said.
According to reports, from the cross-border shopping from "Shuang 1 1" to "Black Friday", the foreign goods favored by China consumers are mainly daily necessities, maternity products, clothing and cosmetics. This reflects consumers' pursuit of high-quality life in China and the huge expansion space of supply-side structural reform in China.
In order to create a high-quality cross-border e-commerce environment, Shanghai Port has established an exit mechanism for goods filed by direct mail, and all cross-border goods are no longer permanently valid once filed. As of June165438+1October 2 1 day, Shanghai Port has cancelled 3460 batches of unqualified goods imported through cross-border e-commerce channels this year.
The biggest pain point of cross-border online shopping is "fake goods"
Cross-border e-commerce has brought convenience to the public, but it has also encountered many thorny problems. The 20 17 China e-commerce user experience and complaint monitoring report released by China e-commerce research center shows that in all complaint fields, online shopping accounts for 6 1.82% of the total complaints, and cross-border online shopping accounts for 13.34%.
Among them, the problem of "fake goods" is still the biggest pain point of cross-border online shopping. Yao Jianfang, an analyst with the Law and Rights Department of China E-commerce Research Center, said: "With the rise of Haitao, complaints from cross-border electronic commerce platform are still increasing. The platform receives many complaints from consumers every day, mainly because cross-border e-commerce platforms are suspected of selling fakes, difficulties in after-sales rights protection, and purchase channels. "
In fact, with the rapid rise of cross-border e-commerce, fakes have emerged in an endless stream in recent years, and many cross-border e-commerce platforms have repeatedly been involved in counterfeit incidents.
According to Zhang, director of B2B and cross-border e-commerce department of China E-commerce Research Center, from the perspective of suppliers, cross-border e-commerce "is mainly divided into four modes, namely, distributor, agent supply mode, factory direct supply mode, overseas supplier oversupply mode and buyer procurement mode."
Why do cross-border e-commerce companies buy some three-no products for consumers? Zhang believes that this is because it is difficult for cross-border e-commerce to obtain direct authorization from all foreign brands, so they can only settle for the second best, adopt domestic suppliers, lengthen the supply chain, and easily get out of control in all links.
In addition, there may be adulteration in the process of product turnover. Cao Lei, director of China E-commerce Research Center, said that the overseas direct mining model ensures the source of products, but products can only reach consumers through a series of procedures such as international logistics and domestic logistics. In these processes, there may be unscrupulous merchants doping fakes in genuine products.
In this regard, Huo Jianming, the person in charge of global purchasing in JD.COM, said that no matter which channel the fake goods come from, it ultimately comes down to the lax control of the supply. If the cross-border e-commerce platform wants to develop in the long run, it is king to build a traceable, safe and reliable supply chain system.
In July this year, JD.com Logistics initiated the establishment of the "Cross-border Traceability Alliance" with all partners involved in the commodity import chain. The members of the alliance include China Entry-Exit Inspection and Quarantine Association and other industry authorities, 20 world-renowned brands such as Wal-Mart, Curious, Danone and ebay, and international freight service providers such as Dexun and Yalin, covering the world's popular cross-border e-commerce commodity exporters such as the United States, Germany, Japan and France.
Cao Lei believes that although most cross-border e-commerce companies have experienced counterfeit goods, relatively speaking, domestic large-scale e-commerce platforms such as JD.COM will be more competitive. "First of all, the big platform has more resources and capital to cooperate with well-known overseas brands; Secondly, the big platform can make full use of big data to understand consumers' consumption habits, so as to choose overseas brands that are more in line with consumers' needs for cooperation. "
It is also necessary to build a "dam" of the credit system.
"Compared with physical operation, online shopping, especially cross-border online shopping, needs credit support more." Jin, Executive Dean of institute for public policy, Zhejiang University, said that credit punishment should be firmly taken as a starting point to crack down on selling fake goods.
On June 3rd, this year, the website of Credit China published the first batch of "Blacklist of Enterprises with Serious Dishonesty in E-commerce", * * * involving 500 enterprises. It is understood that these enterprises are mainly selected from the list of untrustworthy executors and the list of industrial and commercial revoked enterprises, and their business scope is concentrated in the field of e-commerce.
Statistics show that from 20 12 to 20 16, the online retail transaction volume in China increased from 1.3 1 trillion yuan to 5 1.6 trillion yuan, with an average annual growth rate of 40%, and the contribution rate to the added value of total retail sales of social consumer goods was from/kloc-0. Among them, in 20 16, the transaction scale of cross-border electronic commerce in China reached 6.7 trillion yuan, a year-on-year increase of 24%; The transaction scale of imported cross-border e-commerce has also reached 1.2 trillion yuan.
Obviously, e-commerce has become an important part of the national economy and a new economic growth point, but it also leads to problems such as lack of integrity.
Building a safe dam is inseparable from the efforts of e-commerce companies. On June 5438+ 10 last year, eight Internet companies, including Alibaba and JD.COM, formed an "anti-speculation" alliance to share credit information and jointly crack down on credit-brushing. Up to now, five blacklists of "speculation letters" have been publicized on the website of Credit China. Recently, seven internet companies joined the alliance.
Qu Yuechuan, vice president of JD.COM Group, who is currently the rotating chairman of the "anti-speculation" alliance, said, "It is a useful attempt to build a social credit system by jointly punishing illegal enterprises through credit constraints and warning practitioners of speculative black industrial chain." .
Chen Hongwan, deputy director of the Finance Department of the National Development and Reform Commission, said that it will actively promote the integrity construction in the field of e-commerce, including the special treatment of serious dishonesty in the field of e-commerce; Organize third-party organizations to track, detect and analyze the performance of relevant commitments of major e-commerce platforms and release them to the public; Entrust credit service agencies to carry out credit monitoring on product quality, sales service, price and logistics, and improve credit records in the field of e-commerce.