Director, Institute of Applied Communication, Beijing Jiaotong University; Doctor of Communication, Beijing Normal University; Master of Management, Xi Jiaotong University; Champion of 99 International College Students Debate Competition; Senior lecturer of IBM leadership certification; Signing lecturer of president class of Peking University; He once founded Management Economist magazine and served as managing director.

With his senior background in media, academia and training, Dr. Fan Deng has become an influential expert and lecturer in public relations, marketing and leadership in China. Dr Fan Deng's teaching style is wise, humorous, knowledgeable and interactive. He is very good at using the latest western theories to verify traditional culture, "seeing nature clearly points to people's hearts" (student language). In the one-year leadership training for middle and senior managers in Haier, the classroom evaluation is close to full marks, and the behavior changes of students after class have reached a miraculous proportion of 75%.