In the ever-changing modern society, more and more places need to use business plans. By making a business plan, writing down the pros and cons, and then scrutinizing them one by one, entrepreneurs can have a clearer understanding of this project. I believe many of my friends are very uneasy about making business plans. The following is the excellent business plan of the cake shop I collected for you. Welcome to reading. I hope you will like it.
I. General situation of the enterprise
1, main business scope
Mainly western-style cakes, handmade biscuits, Chinese and western cakes and cold drinks, it integrates production, sales, distribution and service. And specially opened up a leisure area, set up a lot of unique seats, to provide customers with beautiful music and fashion books. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop. Follow the principle of small profits but quick turnover in price positioning, and win profit returns with "elegant environment and excellent service".
2. Commercial purpose
Sweet, healthy and fashionable. Provide an elegant, warm, comfortable and safe place for friends to get together, chat, eat, relax and entertain.
3. Operation mode
In-store shopping: customers pay at the counter after buying their own goods.
In-store tasting: customers order food at the counter, and the waiter sends cakes and drinks to the place where the customers sit, and pays the bill after eating.
Door-to-door delivery: negotiate with nearby office buildings and sign a long-term delivery service with them. Usually tea time.
Second, corporate image.
1, product
Pastry: mainly engaged in western-style cakes, handmade biscuits, Chinese and western desserts, bread and so on. Drinks: mainly engaged in coffee, tea, cola in cups, milk, freshly squeezed juice of various colors, milk tea, etc. Non-staple food: special popcorn, melon seeds, peanuts, peas, etc. Free category: magazines, newspapers and halls provide beautiful music.
2. Site selection analysis
Our shop should be near the residential area and office building. Because there is a fixed consumer group, the consumption is relatively stable, and the flow of people during commuting time is large, so our shop is near Yizhou Building, Zhongshan Road, Shangrao City.
3. Shop layout
Shops should be clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use a variety of special dishes to operate the cake shop business plan. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware. Different from most cake shops, our shop does not display the operation room in the window, but adds a set of tables and chairs with petty bourgeoisie style in front of the floor-to-ceiling window of the shop, which makes people look more like an exquisite coffee shop from a distance. In order to show the brightness and exquisiteness of the store, a lot of efforts were made in the selection of lamps during the decoration, and some foreign ornaments were also hung on the walls of the store. The operation room is located in the innermost part of the store, and a lot of lights are used to make the operation room look refreshing, clean and bright.
Third, the market evaluation
1, target customer description
Because the cakes produced by our store are both ordinary cakes and exquisite cakes, the target customers are all kinds of people who like cakes and desserts, both fashionable men and women and people who buy them for their families.
2. Market introduction
Although there are some supermarkets, grocery stores and vegetable markets around, there are few cakes and bread for sale. If you don't just make cakes, but add some freshly baked bread, it may attract office workers to buy bread for breakfast and expand the influence of your store. The residents of the community are fixed consumer groups.
3, the main advantages of competitors
Operating for many years, the market share is large; There are many residential areas nearby, and the consumer groups are stable; Excellent taste.
4, the main disadvantages of competitors
Single product, remote location, unable to attract new customers, does not provide in-store tasting and distribution services.
5. The main advantages of this enterprise compared with competitors.
Store fashion, rich products, easy to attract fashionable youth; There are tables and chairs and beautiful music in the store, which provides a perfect dining environment for customers. It has a fresh operation mode-delivery service, which provides convenience for nearby office buildings.
6, the main disadvantages of enterprises relative to competitors.
There is no stable customer base for the new opening, and it will take some time for nearby residents to accept it; Store rent is more expensive.
Fourth, the promotion decision.
1, festival activities
In the Western New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day, organize outdoor theme activities outside the store to enhance consumers' impression of our products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts, coupons and coupons for the latest products.
2. Promotion means
There are two wishing trees in the shop, and consumers can get a wishing card. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and pick out the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.
There are always all kinds of small gifts in the shop, such as cartoon balloons and cards. Customers who spend all of 60 yuan at one time can get a cartoon card, and when they have three, they can get a 6-inch ice cream cake. The quality and flexible promotion methods of Shangcheng have won a stable customer base.
3. Membership system
Customers who spend all their money in 80 yuan at one time can apply for membership cards, and cardholders can permanently enjoy a 28% discount on any goods except new products and special prices.
4. Media advertising
Television advertisements or print media are considered as the most feasible publicity channels. Investigation shows that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when I come home from work, I will distribute leaflets, put up publicity and receive advice on the business plan of my personal cake shop.
Verb (abbreviation of verb) personnel and management
1, personnel
Every employee in this shop must be professional, and everyone, including cashier, shop assistant and production staff, must undergo strict training to ensure the standard operation during normal work. Personnel Manager 1, Enterprise Manager 65438, with bachelor degree or above, excellent professional quality and good practical operation ability; There are 2 cake processing and production personnel, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
2, management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
3. Management concept
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
4. Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join the cake shop.
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