Hyundai Motor (China) CSR Construct the CSR system of Hyundai Motor. Modern automobile has always taken the pursuit of human happiness through automobiles as its business philosophy. In order to realize human happiness and a sustainable society, it has established a CSR system in line with its own situation based on a solid philosophy system of social contribution, and strived to realize its social responsibility as a reliable corporate citizen. As a responsible corporate citizen, Hyundai Motor has carried out continuous and systematic social welfare activities in many fields. It is divided into four core areas: green/safe/easy/happy moving: easy moving: a car with people and love-a travel facilitation project for the disabled to solve the problem of the weak in social transportation. Safe actions: building a safe society-popularizing traffic safety culture and personal/social problems caused by traffic accidents; happy actions: sharing a happy society-substantial voluntary activities, supporting vulnerable groups and contributing to regional social green actions: jointly safeguarding a green society-social contributions in the field of environment and environmental problems; LOGO of modern automobile CSR: modern automobile social public welfare slogan "join hands with the world"; Modern cars use love to change society's determination and practical actions all over the world. The logo depicts that Hyundai Motor is eager to run towards a better future and a wider world with its neighbors and society. Hyundai Motor's CSR plan in China: Focusing on the four development directions of moving, Hyundai Motor has carried out a series of public welfare activities focusing on green moving and safe moving. The representative cause of Green Movement is the harnessing project of Chagannuoer saline-alkali lake basin in Inner Mongolia. Moving safely is the project of Beijing Children's Transportation Education Center in 10 plan; Sichuan earthquake-stricken areas happy to move "Kia Homeland" project and so on. Seven years after Hyundai Motor entered China, it released a comprehensive CSR system framework and content for the first time in 2009, and put forward Hyundai Motor's unique philosophy of social contribution-"the management philosophy of pursuing human happiness through automobiles" and "multinational companies extended the concept of strengthening corporate social responsibility to China, and at the same time put forward a higher social contribution mission to China enterprises". In 2008, Hyundai Motor officially began to plan the CSR system construction in China, and planned to achieve the maturity and stability of CSR construction in China in 20 12, focusing on creating four content sections: green actions to jointly maintain a green society, happy actions to share a happy society, safe actions to build a safe society, and easy actions to integrate people and love, so as to achieve "hand in hand with the people of China". Hyundai Motor has invested nearly 6 million RMB in environmental protection projects such as sand control in Inner Mongolia, children's traffic safety education project in China, academic education and disaster donation, and continues to increase investment. At the same time, China South Locomotive has promoted the development of modern automobile technical strength. Hyundai Motor has also achieved a deeper corporate citizenship obligation from the product technology itself through perfect R&D investment. In South Korea Hyundai Motor Nanyang Technology Research Institute, "zero emission" is one of the most important research topics in the whole research institute, and technical experiments focusing on the development of new fuel vehicles and the application of new energy technologies are carried out every day. At the Frankfurt Motor Show in 2009, Hyundai Motor still showed its overall image to the public with the theme of green. After almost every ordinary fuel vehicle is launched, its corresponding hybrid or special fuel-powered vehicle will come out soon. Mature and diverse corporate social responsibility construction has brought great value returns to corporate brand and image construction.