1, the organization management is difficult.
Is the development of K 12 educational institutions good in China? At present, many K 12 education and training institutions are exhausted by the headmaster alone, but it is difficult for teachers in the institutions to find a sense of belonging. Generally speaking, they are all considering job-hopping in order to seek higher salary. There is nothing wrong with this idea, but once the institution is in this state for a long time, it is difficult to develop K 12 education.
2. It is difficult to recruit students.
Needless to say, the difficulty of enrollment publicity. Every enrollment season, major training institutions will make every effort to distribute several publicity materials and carefully prepare various parent counseling classes and student experience classes. But the market competition is fierce, and many parents are reluctant to buy it. Parents prefer institutions with a certain reputation, and most of these institutions do not have it in a short time.
3. It is difficult to choose a strategy.
Although it is K 12 education, the development direction of K 12 is very diversified, and various institutions will adopt different strategies for publicity and operation. Finding a suitable strategy and specifying a detailed plan will naturally not cause a big problem, but the key point is that many institutions have not done relevant research or made plans according to their own conditions, which will eventually lead to a result with twice the effort.
4. The competition is fierce
At present, many large educational institutions are gradually expanding their influence. Educational institutions with certain brand awareness and influence are strengthening their own services and the construction of teachers, and spreading the influence of their own brands from local areas to surrounding areas and even the whole country. Therefore, every K 12 education subdivision has produced outstanding people in a certain time and space, which leads to increasingly fierce competition in the industry. Finally, with the division of the market by big brand educational institutions, the future development of K 12 educational institutions will be gradually standardized.
Is the future development trend of K 12 educational institutions good?
What is the development trend of K 12 educational institutions? In the whole K 12 education industry, online tutoring institutions mainly exist in the form of content, platform, tools and O2O. There are many companies, but the scale is not large, mainly based on the characteristics and trends of the entrepreneurial business model of "free basic products and charging for value-added services". Startups are generally in the stage of exploring profit models, and the integration and explosiveness of the industry will be even greater in the future.
Although offline K 12 educational institutions are scattered and uneven, the gap between offline institutions has greatly widened and the brand effect has already appeared. The core competitiveness of the industry in the future lies in the brand and perfect teaching and research system, and high-quality educational content and core teacher resources will become the killer of the leaders.
What is the development status and trend of K 12 educational institutions? Generally speaking, both online and offline belong to the ToC market. Online users face the problems of high acquisition cost and low stickiness, and offline teachers will face the dilemma of unstable resources. Expansion puts forward higher requirements for comprehensive capabilities such as management. Education informatization is mainly at the ToB end. Thanks to the rising demand of C-end, K 12 educational institutions will provide better and faster educational products in the future.