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Alibaba: No matter how the business changes, this tool runs once.
Selected notes? organizational management

Freshness of this article: ★★★★★★ Taste: West Lake vinegar fish.

Note Jun invites you to think first:

Everyone knows the major events of Alibaba, such as Double Eleven, Double Twelve, June 18, and there is no organizational structure of Double Twelve.

All participants are supported in the form of projects, so in this process, what is the positioning of people becomes important.

For example, some time ago, there was an article "The work of Alibaba employees has nothing to do with KPI".

It's about a project to find lost children.

We programmers think this thing is very valuable, so we gather these people and the public security department to set up a system to find lost children.

This is not included in their KPI, but everyone likes it and thinks it is worth doing, so it has become such a project.

Including a financial product in Alipay a few years ago, did the same.

Now the flying pigs used by everyone are also growing. It is not that the company thinks it is a strategic product, but that someone is interested in this field and has recruited a group of people to do it.

For example, at the end of a company, the boss thought that everyone had done a good job this year and took out 2 million. This is not an incentive, but it can be called a reward.

In the second year, the boss took out 2 million and shared it with everyone, which became a reward.

In the third year, it is welfare to get another two million.

How will employees feel in the fourth year? He will think that you didn't give me the money I deserved.

So dividing money is an art, how do you use money to influence employees' behavior?

For example, the financial department often fouls.

Why? Because the financial process may not support the business, we have problems with our financial partners.

Another example is the performance system. If it is only a collection of performance scores, let everyone score when giving bonuses. This is not a supporting system.

The key lies in what role this system has played in our business development.

The big organizational goal is there, so that everyone can see what my upstream and downstream are doing, what support he needs and what support he gives me. Pay attention to the goal of each module to ensure top-down consistency.

First, carry out group building.

Ali put people together first. Only by opening people's hearts can we create together and have the wisdom of creating together.

Second, the overall reduction.

The boss will talk about what our goal is this year, what is the key path for us to achieve this goal, what key battles we have fought and how to measure the realization of this goal.

Next, it will be shared by his subordinates. For example, the CEO of Taobao talked about what this year's Taobao strategy is, what this year's goal is, how we achieve this goal through several battles, and how to measure that we have achieved this goal.

Taobao technical team, R&D team, operation team and product team should all talk about:

We also have a partner feedback.

When the upstream and downstream teams do this together, I will tell you what impact your work will have on my team, whether I can really support you and what I need to do if I want to really support you.

Third, what is my suggestion and what is my support.

After each team finishes this, they will make a final decision and say what our overall goal is and whether it needs to be updated.

Fourth, what is the goal of each team.

At this time, it was determined. In the whole process, what resources each team needed, personnel deployment and distribution of people and property were determined here.

For example, Alibaba also has an annual salary of 200,000 employees, and Alibaba ranks 36 1. Some employees have nothing, no year-end salary increase and no stock.

But for the third-level employees, there will be a salary increase of 15% to 20%, a year-end bonus of 8 to 12 months or even higher, and stocks with an annual salary of five to ten times.

If the third employee works for one year and the first employee works for one year, what is the income gap? Will you be happy as an employee? I will definitely make two choices in the second year.

The first choice is to leave. Why can't I get so much money from others?

The second option is that I work hard and get a lot of money.

So why can Alibaba drive this team through such an incentive and strong interest-related means?

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