Duration: The estimated reading time is 5 minutes.

Dong: "I didn't take you to see the white snow in Changbai Mountain, I didn't take you to feel the breeze blowing in the fields in October, I didn't take you to see the ears of wheat bent as heavy as a wise man, I didn't take you to witness all this, but I can let you taste such rice."

In Dong's live broadcast room, there was no scream from the anchor, no rush to buy, only a "non-mainstream teenager" with blurred eyes and wide cheekbones, and those knowledgeable and beautiful sentences. How many people in the world can stand it?

At present, Chinese consumers' shopping demand is getting higher and higher, not only paying attention to the segmentation and diversification of channels, but also pursuing the sense of consumer experience.

Dong said that it took him only six days to change the live broadcast room of Oriental Selection from a few hundred people to 65,438+million+. He is not so lucky as catching up with the new trend of experiential consumption.

Today, let's talk about three common logics of Dong's sales. Have you ever been "Amway"?

0 1 analog demonstration

Analogical argument refers to the form of argument in which two or two objects are similar in some attributes but similar in other attributes.

Give an example to illustrate.

Argument: Family education will affect a child's life.

Argument: Liang Qichao's nine children are all lucky.

Premise: Parents should pay attention to the education of their children, and most of them will have a bright future when they grow up.

Argument: There were four famous wives and mothers in ancient China. They are Meng Mu, Tao Mu, Ou Mu and her mother-in-law. The story of four mothers, Meng Mu's three tricks, pottery returning fish, Ou Mu's painting and mother-in-law's tattoo are widely spread, which shows that family education is a necessary condition for children to become talents. Therefore, parents should buy a copy of Liang Qichao and His Children and get educational enlightenment from successful cases.

All this seems logical, so everyone places orders and pays by the minute. But I wonder if it ever occurred to you that the best family education must come from this book? People may not think so, but they are willing to pay for their feelings.

In fact, there are many such examples in real life. If you join a company with your colleagues, there is no difference in professionalism or work performance. However, one day you find that your salary is less than that of your colleagues 10%, and you may feel uncomfortable and come to the conclusion that the company's salary is unfair.

This is a natural reaction, because you unconsciously applied the analogy principle.

Pushing caused by fruit

Cause and effect, as the name implies, refers to a causal relationship. On the surface, it seems effective to infer the cause by the result, but it is actually a formal fallacy.

Let's give an example to feel it.

Argument: Men's lack of money is the main reason for the failure of a relationship.

Argument: Dong said that he had no money at that time and shared a basement with his colleagues. Besides, I don't have rich wisdom and comfortable communication attitude.

Premise: If I had some money at that time, I could not only give my girlfriend a sense of security and companionship, but maybe her girlfriend would not leave.

Argument: Looking at many happy love stories in real life, money is not the most important thing. It can be said that it is one of the factors, but it is not the only one. We all like a very rich, sound and perfect person. So we can't equate love with money.

Recalling those lush years, Dong was calm, sometimes self-deprecating and sometimes meditating, which really made people feel distressed. In fact, people who have experienced it can see at a glance that the house is a "symbol of home." The relationship that ended was mostly because he had no money at that time.

Whatever the reason, it is obvious that the conclusion is not important. Perhaps it is a kind of regret that we can't have, and it is also a kind of beauty of growth.

But the problem with this reasoning method is that even if the premise is true, the conclusion is not necessarily true, but it can be false.

For example, if the car runs out of gas, it will stop. If your car has stopped, it must be because it is out of gas.

However, people can't help using the reasoning method of inferring cause by cause because it seems to be an effective argument method-inferring cause by cause.

Although the above two examples are different, the truth is the same. It is worth noting that although the wrong way of argument is easy to see through, it is difficult to find out when the premise is vague.

03 circular argument

Circular argument refers to proving a statement by repeating it in different forms. The form of argument is: A is because of B and B is because of A..

Let's give another example.

Argument: Dong's father is a very introspective person.

Argument: In Dong's education, fathers often overcome their own thinking inertia and cultivate children's love and innovative consciousness.

Premise: Do what you like without affecting others.

Argument: For example, Dong raised ants, birds and tadpoles when he was a child. His father is not strict, but plays with his children to cultivate their love and let them understand their parents' difficulties. For another example, when Dong wants a fire, he will show off his children on TV. When Dong is really angry, he knows how to control his emotions.

Some people will say that I can do these things! That can only prove that you are excellent, because this is the natural reaction of introspectives.

There are many such examples in real life. For example, relatives ask you what you want to study in college, and you haven't considered whether to go to college or not. This is a compound problem, and it needs to introduce circular argument. In fact, it can be divided into several simple questions to ask.

For example,

1. Do you want to go to college?

2. What kind of university can I enter according to my ability level?

3. What major can I choose?

4. What major do you like?

5. Where can I study your favorite major in your favorite university?

If you look carefully, you will find that inductive reasoning is actually a circular argument.

Yes, but for those who need to explain, circular argument is effective to a certain extent, but once a vicious circle occurs, it is meaningless.

Anyone who walks into Dong's live broadcast room or watches Dong's video program can easily see that he is a logical person. Through analysis, we also know that logic is not unattainable. As long as you master some logical knowledge, you can exchange ideas more smoothly and see through some lies.

In the process of talking with others, we often encounter such a problem: we feel that what the other person said is untenable, but we can't find a strong way to refute it. In fact, this is because we have not systematically understood the relationship between logical knowledge.

Here I recommend an Introduction to Logical Thinking. The author of this book is Nigel warburton, a senior lecturer in philosophy at the Open University of England. This book contains 197 logical core terms and nearly 200 logical scenes, which are arranged in order from A to Z, just like a key to open the door of logical thinking, awakening people's desire for logical knowledge.

Both migrant workers with zero-based logical thinking and professionals who have just tasted the dividends brought by logical knowledge are worth reading.

This article is purely a superficial personal understanding. If there is anything wrong, please criticize and correct me!