Single choice: 2. Which of the following factors does not belong to the external environmental factors of the enterprise (B)

A. population B. marketing mix C. per capita national income D. none of them belong to full score: 2 points

When the manager decides what needs to be done and how to accomplish it, he is performing function (a).

A. plan B. organization C. leadership D. control full score: 2 points

7.(D) Skills are the most important for senior management.

A. technology B. interpersonal C. financing D. concept full score: 2 points

1 1. Responsibility can be expressed as (a)

A. the obligation to complete the specified tasks B. the power inherent in the management position to issue orders and hope that the orders will be carried out C. the number of subordinates that a manager can effectively manage D. Tell people what to do and hope that they will do well: 2 points.

17. There was once a president of a high-tech enterprise, who had no relevant high-tech education and background in related fields, only had an MBA degree, and managed successfully in other non-high-tech enterprises. However, after he took office, in less than three years, he quickly reversed the company's losses for many years and achieved the profit target put forward by the original board of directors. This example shows: (c)

A. The senior management of an enterprise does not need professional knowledge and skills, but needs management experience. B. Successful management experience is universal and can be successfully transplanted regardless of industry. C. The management level of enterprise core leaders will have an inestimable effect on the development of enterprises. D. this is just an accidental phenomenon. it may be that the president happened to meet a market opportunity. Full score: 2 points

20. From the time sequence of occurrence, which of the following four management functions is more logical (D)?

A. Plan, control, organize and lead B. Plan, lead, organize and control C. Plan, organize, control and lead D. Full score: 2 points.

Multiple choices:

2. Rational assumptions include ABCDE.

A. This question is clear and unambiguous. B. the goal to be achieved is single and clearly defined. C. all schemes and results are known. D. clear preferences. E. Without time and cost constraints, the final choice will maximize the return. Full score: 2 points.

3. The unified relationship between efficiency and effect

A. do the right thing and do the right thing. B. As long as the input is low and the output is high, complete the task as soon as possible. C. goal first, efficiency second. D. On the premise of ensuring the correct direction, try to improve efficiency. E. none of the above is correct. Full score: 2 points.

4. The types of organizational strategies include ABC

A. Company-level strategy B. Business-level strategy C. Function-level strategy D. Internationalization strategy E. None of the above is correct. Full score: 2 points.

8. What is communication ABCDE

A. Transmission and understanding of meaning B. Good communication does not mean that both parties reach an agreement C. Communication includes interpersonal communication and organizational communication D. Everything managers do includes communication E. Inefficient communication skills will only make managers fall into endless problems. Full score: 2 points.

13. Which of the following understandings about management span is the correct ACD?

A. The number of subordinates that a manager can effectively manage B. Assuming that other conditions remain unchanged, the wider or larger the management span, the higher the efficiency of the organization C. There are many factors that affect the appropriateness of the management span D. The trend in recent years is to evolve in the direction of a wide family span E. The basis and method of combining positions: full score: 2 points.

15. The main features of modern management theory ABCD

A. Emphasis on systematization B. Emphasis on human factors and informal organization C. Emphasis on the unity of efficiency and effectiveness D. Emphasis on innovation and emphasis on strategy E. None of the above is correct. Full score: 2 points.

19. Decision pressures faced by managers, including ABCD

A. decision-making becomes more important to the success of an organization. B. Decision-making time is getting shorter and shorter. C. the consequences of wrong decisions have become more serious. D. the environment has become more complicated. E. none of the above is correct. Full score: 2 points.