This expresses a truth that the future educational competition is the war of educational brands-the struggle between the advantages and disadvantages of educational brands. So, what is an education brand? In a word, the educational brand is characterized by high quality, the most precious asset of kindergarten and the core competitiveness of kindergarten. Under the condition of market economy. Brand has become the key for kindergartens to win the trust of parents and survive and develop. In this case, kindergartens must establish brand awareness, carefully examine their own brand management strategies, establish kindergarten brand image, expand brand effect and enhance brand value.

A kindergarten with brand culture shows that it has formed a unique educational concept, and brand building needs time and verification. Therefore, the brand represents the quality, the educational thought and the test of time.

In particular, the brand-directly-operated parks will achieve better educational results if they are directly supported by orthodox educational concepts. We quote a sentence from Sophia Kao, a teacher of "Shenyang Bedrui Kindergarten", to illustrate the advantages of brand education:

"Brand direct kindergarten is a quality kindergarten. It is precisely because of the big tree of Zheng Hong that we help our children's education with a unique education system and characteristics, which is more standardized, which is a great guarantee for both children and parents. "

How to form a unique educational concept

Then, how did a unique set of educational ideas, theories, methods and tools come into being? Do you rely on experts and scholars or professional experience? In fact, just look at the practice of education in Zheng Hong. In order to better educate children in China and help them live a better life in society, senior leaders of Zheng Hong Education Group have visited and inspected many times at home and abroad.