A sudden epidemic has had a significant impact on many industries. The impact on education and training institutions is more serious, especially offline training institutions. During the epidemic, IT educational institutions such as Brother Company, Fun Travel, Le Wei Education, Ryan Children's English and many other training institutions announced? Bankruptcy News of the dissolution of teachers' team, arrears of teachers' salaries, suspension of business and broken capital chain is endless.
According to the Survey Report on Training and Education Industry during the Epidemic Period issued by China Private Education Association, 29% of the 1459 educational institutions surveyed may close down; 36.6% of the institutions temporarily stopped operating; 25.4% had some difficulties in operation and barely maintained. The report also shows that 79% of institutional funds can only be maintained within three months.
It is not uncommon for educational institutions to close down, such as unreasonable charges, difficulty in refunding fees and running away after closing down. According to enterprise survey data, in 20 19 years, a total of 12000 educational institutions closed down. However, this year's epidemic is special, and there are countless educational institutions that have died here.
On May 26th, Wuxi Giraffe Training Institute announced that it was on the verge of bankruptcy, and many parents applied for a refund. However, regarding the refund, Giraffe English also said: I can refund the fee, but only at the rate of 45%; A training institution in Haikou, it is easy to pay money, but difficult to refund. After investigation, it is now closed! The education department is involved in the investigation; A training institution in Changzhou is going to close, and it is difficult for hundreds of parents to refund.
As far as training and education are concerned, the water inside is still very deep. As many discerning people know, the so-called training is basically just to provide information, especially to upgrade academic qualifications, test ranks, test qualification certificates and so on. , are very common problems, high fees, long cycle, and difficult to refund. Especially under the influence of this year's epidemic, many small training institutions can't escape the tide of bankruptcy. Although online courses are very popular, it is difficult to transform.
Then, as for how to crack it, in fact, just like the epidemic stage, it is very easy for training institutions with funds, systematic management and technical support to make online transformation. After all, the epidemic is a slogan, with risks and benefits. Only during the epidemic, the number of people taking online classes has far exceeded the previous limit. This part is a very large flow and income. As long as the service is in place, it is basically available. Therefore, if we want to crack it, the most important thing is transformation and adaptation, including improving service quality. You can't just talk but don't practice, and you can't just pay attention to sales and not pay attention to back-end follow-up. This will make many students feel uneasy and disapprove. It is even more illegal to sign the overlord clause. If we can do this, we can basically build word of mouth and attract traffic and income.