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Breastfeeding Day Publicity Programme
1. Activity Purpose: It aims to convey breastfeeding information to mother and baby families and help parents realize their desire for successful breastfeeding.

2. Activity time. Activity: Online activity: I speak for breastfeeding.

3. Use new media platforms such as "Online Pregnancy School" of CUHK Fifth Hospital, public platform of MCH Promotion Association, and official account of WeChat of Gynecology and Obstetrics Department of CUHK Fifth Hospital to push related activities: make a poster of "Speaking for Breastfeeding"; A publicity column for breastfeeding health education was placed in the outpatient hall and the entrance of the clinic, and the theme slogan "Helping parents breastfeed successfully" was played on the electronic screen of the outpatient hall to carry out a week-long publicity campaign.

4, offline activities: breastfeeding salon. Breastfeeding day publicity activities: knowledge education: distribution of breastfeeding materials. Outpatient physical examination and breast-feeding consultation service. Lecture on breastfeeding knowledge. Interactive experience: neonatal bathing and touching exercises, breastfeeding posture guidance.

5. Visit the ward, baby shower room and delivery room.

6. Prize-winning question-and-answer class: prize-winning question-and-answer lecture on breastfeeding knowledge.

7. Newborn Touch Practice Competition.