I read as many as 350 pages of Fan Li in a few days' free time at an extremely fast speed.
The author of this book is Mr. Yu, a
I read as many as 350 pages of Fan Li in a few days' free time at an extremely fast speed.
The author of this book is Mr. Yu, a native of Ezhou, Hubei. Writer, economic expert, scholar and senior economist.
This is a literary biography with many deductive elements in the story. However, understanding the historical genius Fan Li himself, the history of wuyue's hegemony in the Spring and Autumn Period, and the political, economic, military, diplomatic, cultural, commercial and other relations with his vassal states are of considerable reference value and readability.
? If you are still young, or in an experienced and energetic age, and want to ride the modern shopping malls and become a person with great wisdom, courage and expertise in Jianghu, reading this book may open up a new world for you.
Where there are human beings, there will be transactions. With the development of human society, as long as there is demand for commodity exchange, business opportunities will always exist.
There is no sooner or later, regardless of age. If you can be as smart, ingenious, extraordinary, brave and virtuous as Fan Li, and you can appreciate or learn to use two or three of them by reading this book and apply them to your daily life, you will be outstanding. Not just settle down?
? Fan Li, a native of Nanyang (now Taohe Township, Xichuan County, Nanyang City, Henan Province) in the Spring and Autumn Period, was born in 536 BC and died in 448 BC at the age of 88. He was absolutely old, a famous politician, strategist and business theorist at that time.
? He was the first madman in Chu, and was later recognized by his "Bole". Nanyang county magistrate of Chu cherished talents and went to Yue State to assist Gou Jian, the king of Yue. In the early days, Fan Li was appointed as the special envoy of the King of Yue to inspect the customs of the country. It was also during his overseas trip that he met Shi, one of the four beauties in ancient China, and fell in love with her with her acquiescence.
Gou Jian failed to send troops to attack Wu, and was besieged by Mount Ji. Later, he worshipped Fan Li as a general. Making peace with Wu failed, so Fan Li planned to follow Gou Jian, the King of Yue, to Wu and be a slave of Fu Cha for three years. This makes Gou Jian's stable tell a story of humiliation and hardship. Later, Gou Jian was finally released after ten years of hard work, so he revived the country for twenty years and finally defeated the powerful Wu State.
The story of eating bread and drinking courage also comes from the disputes and grievances between wuyue.
After the restoration and destruction of Wu by Gou Jian, the King of Yue, Fan Li made an unexpected decision and left, thus avoiding the disaster of killing people for coveting high positions. As a result, he turned into an outstanding business wizard who is well-known in various vassal countries and famous all over the world. Whether it was changed from Lai Ziguo, a subsidiary country of Qi, to "Dongyi Zipi" (meaning gluttony), and became a successful salt merchant who dried salt, or later moved to Taoshan (now Dingtao County, Shandong Province) near Shangqiu, it was called "Tao Zhugong" because of its superb business skills. Its shopping malls are galloping, dancing with long sleeves, giving consideration to justice and benefit, giving up freedom, helping each other and winning, and caring for the world.
Many political, economic, diplomatic, military, commercial and other aspects of wisdom and strategy are worthy of our admiration in contemporary China!
The classic excerpts of the strategy of governing the country 2500 years ago are as follows:
First, encourage the birth of the "birth order":
Women should get married at seventeen, and men should get married at twenty. The woman is unmarried at the age of seventeen, and the man is unmarried at the age of twenty, and his parents are guilty; When pregnant women are in labor, they should tell the government that the government will send doctors to deliver the baby; Give birth to a boy to reward the dog, and give birth to a girl to reward the pig; Give birth to two sons, one supported by the government and three sons supported by the government. "
Ten years of reunion, ten years of lessons "is a ten-year growth process, but also a ten-year education and training process."
Two, the implementation of the "food tax exemption order"
Better troops and simpler administration, tax exemption for seven years. The country has four treasures: people, food, talent and soil. On this day, until today, it is still of considerable reference significance for modern state governance to formulate tax burden increase and decrease strategies flexibly and timely according to the ups and downs.
Three "Ping Jia Lun" (A is homophonic with "strip" and opposite to "left")
When food prices fall in good years, the court can seize the opportunity to buy in large quantities and let farmers sell their own food; The price of failed crops rose, and the court sold them in large quantities to control the price increase and make them affordable for the people.
Until today, many countries are using and learning from similar policies and methods, supplemented by international trade and other means to stabilize prices and control inflation, so as to ensure their own food security.
Fourth, the theory that scarcity is the most valuable thing.
"The gentleman is expensive and cheap? (Wang Zi+Min), who is it? For the lack of husband and jade? (ditto) as much as ". Jade is expensive because it is rare. ? The price is low because there are too many reasons. This is probably the original origin of "things are rare."
The way of doing business:
When he first arrived in Qufu, he taught his eldest son:
First, when I first arrived in Qufu, I taught his eldest son:
Everywhere I go, I don't ask the price, source and market demand of all kinds of goods needed for food, clothing, housing and transportation. At the same time, I also asked about the local specialties, as well as the price, output and where to sell them.
You also need to know about customs, festivals, celebrations, princes' birthdays, family festivals and so on. And the regularity and characteristics of the four seasons, floods and droughts, and even the national movement, people's feelings, the abolition of public office, and the existence of war.
A qualified businessman should have foresight.
Drought is the source of ships and water is the source of cars, so business can flourish. If we wait until it is urgently needed to organize the supply, it will be too late.
Second, things are rare:
People abandon me and take it, and people take it from me.
Third, we must look at the weather, not the location, and not understand the current situation.
Expensive and cheap goods: today is different from yesterday; This place is different from that place; Wartime is different from peacetime; There is a difference between good years and bad years. As a businessman, you should have a unique vision and be good at capturing business opportunities from a complex environment.
Fourth, when you are in gold, you can have a bumper harvest; 18 years old, when he was in the water, he suffered from floods and may have a bad harvest; 18 years old, there may be famine; 18 years old Where there is fire, there will be drought. There will be a bumper harvest every six years. There is a drought every six years and a great famine every twelve years. These laws in the Spring and Autumn Period were very important to farmers, but not so important to businessmen.
5. Prepare a fan in winter, store furs in midsummer, organize the supply of goods, and change seasons in advance.
Six, turn wisdom into profit, turn wisdom into righteousness:
If a businessman has money, he should be rich and benevolent, and he should not always stare at money. Do business with wisdom, make money with wisdom, and turn wisdom into profit.
But businessmen should also talk about benevolence and righteousness, know how to love others, and especially do big business, and know how to "turn wisdom into profit and turn wisdom into righteousness".
Until today's commercial society, these are all preaching. Therefore, this is probably the reason why Fan Li was honored as the God of Wealth by later generations!
I hope that sharing this short article can help you clear the fog and realize the supreme wisdom of life in life, in life and in career.