1, master the search engine algorithm rules.

In fact, Baidu is still the main search engine in China, so the search engine headed by Baidu has formulated many rules and algorithms in order to consolidate the promotion channels, so SEO practitioners need to master more knowledge and skills.

Moreover, in recent years, search engines have become increasingly demanding on the examination of advertisements and soft articles. If the advertisement is mixed with soft articles, it will be seen through by search engines in that minute, and publishing some articles on some high-weight platforms will bring great benefits to the promotion of enterprises.

2. Say the content first.

For SEO novices, you can start from other angles, and register your account to publish some original content on some high-weight platforms or third-party platforms similar to news. This promotion method is low in cost, but it takes a lot of time and energy.

3. Integrate theory with practice.

In fact, learning SEO requires not only some basic knowledge, but also some professional theoretical and practical knowledge. Only through continuous practical operation can we sum up more experiences and lessons and get closer to success.

Step 4 find the right skills

In fact, the biggest difficulty in learning SEO is that the SEO skills we have learned are not suitable for optimizing the current website. When many beginners face difficulties, the first thing they think of is not how to solve them, but reading books and asking others. In fact, only by constantly understanding the difficulties and practicing can they really digest what they have learned for their own use.

SEO training course content

For many novices who have just come into contact with SEO, the first thing that needs to be clear is "What is SEO optimization?" Only by understanding the definition of SEO can we learn more deeply. For this problem, there have been many related definitions on the Internet or on major search engines. Although the explanation methods are different, the final result is still the same.

1, use

That is, use the website to get traffic and income from search engines, so as to complete the sales of products or services and win more exposure for corporate brands and websites. SEO optimization is actually to plan the website internally and externally on the basis of understanding the rules and principles of search engine ranking, so that the website can get better keyword ranking and traffic.

In fact, there are many factors involved in SEO optimization, but we must operate purposefully, otherwise it will only be counterproductive. SEO optimization is a process of time accumulation in a certain sense, and only enough patience can show the effect.

2. Work function

Maybe many SEO novices suddenly come to this strange field from familiar fields and feel at a loss, and may think that search engines are magical. In fact, contact with SEO for a long time, they will find that the work done by a webmaster is repeated almost every day.

SEO webmasters need to check keyword ranking, website inclusion, release external links, and analyze the specific information of competitors' websites every day, all of which are aimed at achieving SEO optimization and marketing effects.

3. Master professional skills

In fact, before learning SEO, you should first learn some basic knowledge of website construction, such as how to build a website, domain name, space, procedures and so on. Besides learning what it is, we also need to learn how to operate it. After all, an armchair strategist is just empty talk.

If you want to be a master in a field, you must go through the baptism of time. Besides settling down in this field, you need to invest a lot of time and energy. Only through constant practice and summary can we gain true knowledge.

4, enterprise SEO marketing

With the increasingly fierce competition in all walks of life, more and more industries hope to achieve corporate brand promotion and marketing by establishing websites, expand service and sales channels, and obtain more traffic for websites through SEO optimization, so the demand for SEO is rising.

Search-based marketing needs to optimize the website. For website optimization, there is no exact process, so the operation is more flexible.

5, clear optimization objectives

Today, with the continuous improvement and perfection of the Internet, various search engines and information query platforms have emerged. Because of different search engines, there will be some differences in algorithms, which will lead to different ranking effects when searching for the same keyword.

Therefore, to do the first step of SEO optimization, we must think: which search engine should be optimized first? Which search engine do users prefer to use? Today, with the diversified development of search engines, the ways and demands of many users using search engines have undergone subtle changes.

So before choosing to do SEO optimization, we must choose one or several mainstream search engines as the optimization objects of our website.

To sum up, in this era of rapid development of the Internet, many enterprises have established their own websites in line with the trend and development trend. Therefore, due to various reasons, the current development trend of SEO industry is optimistic and has great competitiveness. Many enterprises or individuals are scrambling to learn some SEO knowledge in an attempt to occupy a dominant position in the industry in this way.

But there are also some people, even Xiaobai, who know nothing about SEO and just want to join the ranks blindly. If so, they must master some professional skills quickly.