(1) The specific contents of the assessment are ① the basic characteristics of the target population; ② The views of the target population on various intervention measures; ③ Educational materials distribution system, including production, storage, wholesale, retail and distribution channels; (4) In the initial plan implementation stage, whether to make appropriate adjustments to the plan according to new situations and new problems.
(2) Methods of forming evaluation: The main methods are literature, archives, data access, expert consultation, focus group discussion, etc.
2. Process evaluation Process evaluation starts from the implementation of health education plan and runs through the whole process of plan implementation.
(1) Content of process evaluation ① What is the evaluation content of individuals participating in health education programs? What intervention strategies and activities are used in the project? Are these activities carried out as planned? Has the plan been adjusted? Why do you want to adjust? How to adjust? How did the target population react to the previous activities? Are you satisfied? How to understand the reaction of the target population? What is the participation of the target population in various intervention activities? Is the consumption of project resources consistent with the forecast? What is the reason for the inconsistency?
② Which organizations are involved in the organization evaluation content project? How to communicate between organizations? Need to adjust the participating organizations? How to adjust? Has a complete information feedback mechanism been established? How complete and accurate are the project documents and materials?
(3) What level of government participates in the evaluation of policies and environment? What departments are involved? Has the policy environment changed during the project implementation? How do these changes affect the project?
(2) Methods of process evaluation: There are mainly three methods: consulting files, investigating target population and on-site observation.
3. Effect evaluation Health education aims at changing the health-related behaviors of the target population. Effect evaluation is to evaluate the related behaviors of the target population and the changes of its influencing factors caused by health education projects. Compared with health outcomes, the influencing factors of health-related behaviors and behaviors themselves change earlier, so the effect evaluation is also called near-medium term effect evaluation. The content of effect evaluation mainly includes four aspects:
(1) tendentious factors: health care knowledge, health values, attitude towards certain health-related behaviors or diseases, self-susceptibility, awareness of potential threats to diseases, etc.
(2) Influencing factors: the accessibility of health services or resources to implement health behaviors.
(3) Strengthening factors: people's views on health-related behaviors or diseases that are closely related to the target population, the social support that the target population gets when taking health-related behaviors, and their own feelings before and after taking the behaviors.
(4) Health-related behaviors: whether the health-related behaviors of the target population have changed before and after the intervention, the degree of change and the distribution of various changes in the population.
4. Results The ultimate goal of health education is to improve the quality of life of the target population. Results The evaluation focused on the changes of health status and quality of life of the target population after the implementation of the health education project.
5. Summative evaluation Summative evaluation refers to the synthesis of evaluation, process evaluation, effect evaluation and result evaluation. The summary of all aspects of information can fully reflect the success and shortcomings of health education projects and provide a basis for future planning and project decision-making.
Formation is the beginning, the process is all, the effect is short-term (medium-term), the result is long-term, and the summary is comprehensive.