Since 2009, Haier Computer has seized the historic opportunity of home appliances going to the countryside and exchanging old ones for new ones. For three years in a row, it won the first place in the country for notebook computers and the first place in the country for thunder models, laying a leading position for Haier computers in the rural market. 20 1 1 year, Haier computer once again seized the opportunity of the rise of all-in-one computers, and by integrating international resources and constantly innovating, it developed a series of new products that led the development trend of the industry: from the fun of touching TV to the new fun of color big screen Q5, from Q8, which is regarded as the best all-in-one computer in history, to Q8, the most beautiful all-in-one product in the history of gesture control. It is precisely because of outstanding product innovation that Haier Computer has become the biggest dark horse in the 20 1 1 integrated computer market: in the national 3C channels such as Gome and Suning, Haier has ranked first in the national single sales volume and the top two overall; In the seven regions of Gome, Haier All-in-One Machine, with its innovative functions and fashionable and beautiful appearance, integrates colorful, touch, large screen, TV and computer, and can be interconnected with PAD, notebook and color TV, which is favored by users and ranks first in the market. According to the data of GFK, an international research organization, the market share of Haier All-in-One Machine in cities across the country increased significantly in 20 1 1 year, accounting for 18%, ranking the top two in China.

20 12 Haier computer insists on the strategy and concept of not selling seafood but only selling dry goods. By integrating the world's top scientific research resources such as Intel, Microsoft, NVIDIA and Foxconn, relying on the unique advantages of Haier Academia Sinica and the global R&D center in the field of home appliances, and constantly innovating around the user experience, we seized the opportunity of the outbreak of all-in-one machines and launched new products with multi-application experiences such as eye movement control all-in-one machine and piano all-in-one machine. All-in-one computer will develop into a comprehensive PC product that integrates touch, TV, somatosensory, U games, U school, piano and other experiences, and has multiple functions such as TV+point reader+big Pad+ computer+piano. Leading and leading the three technical upgrades of all-in-one computer technology from traditional keyboard and mouse control to touch control to somatosensory control and eye movement control, making Haier computer a veritable trend leader in China all-in-one computer market.

In the notebook field, Haier Computer introduced the first somatosensory notebook, somatosensory game ultrabook and intelligent voice notebook in China by upgrading the technology of somatosensory computer, pioneered 3D somatosensory technology and voice control technology, and integrated 3D somatosensory technology and voice technology into T6-3, 7G-3S, 7G-5S, X3, X5 and other game ultrabooks, so that consumers can work and exercise correctly and meet the diverse needs of users. It also launched a series of innovative products such as Yunzhilian computer with cross-device interconnection and interaction as the core and intelligent eye-moistening computer with one machine and two functions, which won high recognition from users and the market.

In the international market, Haier Computer won the international competitor of 100000000 and the big order of10000000 in the international tender of the Macedonian government in 2007 by implementing the strategy of going global. In Europe, successfully entered Carrefour, media market and other professional channels; In 20 10, Haier computer won the bid for 70,000 sets of Macedonian large orders again, and won the order of Brazil120,000 sets; In Nigeria's 20 1 1 general election information acquisition equipment bidding, Haier Computer beat six international rivals and won the bid for 30,000 laptops. 20 1 1 year, Haier computer won the global tender for a computer project in Guyana again, and won 380,000 large orders in Southeast Asia. In 20 12, Haier and Intel signed a memorandum of strategic cooperation in the global education market, carried out all-round strategic cooperation in the global education market, and jointly developed the education markets in Asia, Africa, Latin America and other countries, and successively won a number of educational projects in Kenya, Malaysia, Mexico and other countries, totaling more than one million units, an increase of 40%. In 20 13, it won the bid for Carrefour in France, distance education in Malaysia, primary and secondary education in Argentina, e-book bag in Mexico and foreign aid in Colombia. And won a total of one billion overseas, a year-on-year increase of 40%. In the first half of 20 14, we successively won the bid for 430,000 educational flat-panel orders in Thailand and overseas flat-panel orders in Mexico, and won the bid for 654.38+10,000 units in Pakistan's Prime Minister's Youth Program.

So far, Haier Computer has successfully entered 46 countries and regions around the world such as Russia, Britain, France, Brazil, Macedonia, Mexico, Thailand and Pakistan. ...

Internationally, Haier notebook won the design patent issued by the European Intellectual Property Office in 2008; From June 5438+October 2008 10, VM won the world's top fashion computer from CES. In 20 10, Jane Eyre 7 became the only China brand in the notebook industry nominated by the German Red Dot Award of the International Design Oscar and the Design Award of 201kloc-0/the Federal Republic of Germany. At the beginning of 20 14, Lafite, a two-touch ultrabook, and Q8S, an integrated piano, each won the German IF annual design award. 20 14 in March, Haier 0' s blinking technology was certified by Rhine TV, an authoritative testing agency in the European Union.

The differentiation strategy has made Haier Computer a success and laid a leading position for Haier Computer in the domestic market. According to the data of IDC, an authoritative international research organization, in the second quarter of 20 12, Haier computer successfully surpassed its international rivals and became one of the top three consumer PC markets in China. 20 12 in the third quarter, Haier's overall PC sales ranking reached a new level, ranking the top six in China as a whole, ranking first in the PC market in China for three consecutive quarters with an increase of 3 1.3%; According to the latest data released on 20 13, Haier computer jumped to the third place in the consumer desktop market in 20 12, and Haier ultrabook jumped to the top two in the domestic consumer market in the third quarter of 20 13.