It is worth pondering that Ma Yun had previously said that he would "starve to death and not play games". At that time, Ma Yun plausibly said how the game was inconsistent with his values.

Ma Yun said: "Not playing games is related to my values. Alibaba has not invested a penny in the game so far. It was something my brother-in-law told me two years ago that changed my view of the game. My brother-in-law told me one morning that I played games with your sister until 3: 30 in the morning yesterday, and when your sister went to the toilet, I secretly played for half an hour. I was shocked by him. My brother-in-law is a very capable small entrepreneur, such an adult is also a very smart person, even playing until 3: 30 in the morning without any self-control. Think about what will happen to our children. I don't want my son to play games. If all children in China play games, China will have no future. "

"And I found through analysis that in countries where time is not precious all over the world, the game is the best seller. What are the most advanced game countries in the world? The United States, South Korea and Japan, but these countries never encourage their people to play games. Games are for export. One day our leader will suddenly wake up and ask what our children are doing. If you are playing games, you must limit him. Because the game can't change the status quo of China. So I said not to play games, starve to death and not play games. "

Contrary to what Ma Yun said, in the past five years, Alipay has not only become a payment channel for game owners, but Ali has also launched a game company as one of Alibaba Cloud's target customers. At the same time, Taobao also has page-tour combined transport, mobile games and application markets. Taobao is the most commonly used trading platform for domestic gamers. For Ali, the surrounding industrial chain of the game industry, even the obscure platform business, Ali has done it all over, except for the last step of investing, acting as an agent and developing games.

There are indications that the competition among the original BAT giants is intensifying, and the achievements of Tencent's "WeChat" have also inspired Ali to make great efforts to "come and go". And if Ali enters the game, it will further escalate the battle for giants. For Ma Yun, in the game industry that doesn't accord with his values, Ma Yunhui "reneged on his word and became fat".