According to "20 19 China network audiovisual development research report", by the end of 20 18 and 12, the number of short video users in China had reached 648 million, and the user utilization rate was 78.2%. When it comes to short videos, several distinct labels come to mind: fragmentation, richness, interactivity and so on. In recent years, the relationship between teenagers and short videos has continuously entered the discussion field of academia and industry.
Short videos have unique significance and value for teenagers. The Internet is interconnected, and short videos can cross mountains and seas, covering a wide range of people and having a low entry threshold, thus promoting a virtuous circle of social knowledge and information. Educational short videos help to bridge the knowledge gap, and the richness of their contents greatly broadens the horizons of teenagers.
In recent years, the form of education has been changing. In 20 18, "a screen changes fate" became a hot topic among the whole people. Through live teaching, students from poor areas and students from Chengdu No.7 Middle School attend classes simultaneously. Although not every region's distance education can be as magical as this "screen", it is obviously an immediate and cost-effective way to make up for the shortcomings of education in rural areas with the help of Internet technology, and short video is one of them. During the epidemic, primary and secondary schools across the country conducted normal teaching as scheduled through online classrooms. Online classroom has opened up a new way for teachers' teaching and reshaped the possibility of online education.
The popularity of online education has accelerated the incubation and derivation of various Internet education products. In this development fission, short video plays a complementary role. Short and pithy short videos can open a door of interest for teenagers in a short time, or quickly check up what they have learned with rich information, long time and strong interest.
Some people say that adults can hold mobile phones for a day, can children do it, and will they become victims of attention economy? In fact, after any kind of media becomes popular, its positive and negative effects will coexist. It has been widely recognized that "media dependence" is a pathological phenomenon in modern society. But we should also be vigilant, don't go to the opposite side, and don't demonize new technologies. Couch potatoes in the TV era, teenagers with Internet addiction in the Internet era, subway "low-headed people" in the mobile Internet era and so on. When blindly attacking the bad influence of short videos on teenagers, we might as well put this discussion in a reasonable context. Short video is also a media contact way for teenagers to learn knowledge, understand culture, increase their knowledge and cultivate their skills.
Recently, Tik Tok launched the "Green Pepper Plan" in conjunction with a number of educational institutions. The plan aims to make good use of the rich and diverse short video ecology, create a new era model of knowledge dissemination, and guide young people to accumulate strength for social progress and add color to cultural inheritance with a platform ecology of story, video, dynamics and socialization. Based on the Green Pepper Project, the cooperative organization will actively organize academic research on short video education for young people, invite academic and industry experts to set up a "Green Pepper Advisory Group" to participate in the development strategy of Tik Tok's short video content for young people, and call on all sectors to jointly build a green ecology for short video education for young people.
Lack of time management concept and self-restraint awareness are the main reasons why teenagers are addicted to Internet products. Problems such as poor self-control and information discrimination, internet addiction and being misled by bad information have brought negative factors to their growth. To solve the problem of internet addiction, parents, schools, platforms and society need to work together to guide young people to understand it correctly. For example, the regulatory authorities regulate the development of short video platforms; The platform side should also establish a sense of responsibility and correct bad information; Parents and schools educate teenagers about their online habits. In addition, how to guide teenagers' use time from external norms and improve their digital ability and network literacy is worth further optimization and exploration.