Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice and other courses.
Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.
Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand, seek market rules such as business methods and business model innovation, and cultivate application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to find, analyze and solve practical marketing problems by comprehensively using relevant knowledge.
In 2005, the Investigation Report on the Current Situation of Undergraduate Business Administration Talents Training in Colleges and Universities in China made by the Higher Education Department of the Ministry of Education pointed out that among more than a dozen majors in business administration, employers have the greatest demand for marketing professionals, and more than 50% of employers said that they need undergraduate marketing professionals.
The report "China and Knowledge Economy: Grasping 2 1 Century" published by the World Bank in 2006 pointed out that most of the future employment opportunities will come from informal services, construction, transportation, telecommunications, retail, tourism and commercial sectors. At the same time, small private enterprises will become a new growth point of China's economy, and the demand for corresponding marketers will also increase.
After graduation, students can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments, and can engage in marketing management such as market research, marketing planning, advertising planning, marketing promotion and sales management in for-profit and non-profit institutions or start their own businesses.