The scale of paying users of online education continues to rise. According to the survey data, the number of online paying users will be close to 264 million in 2022, and the domestic online education market will reach 543.35 billion yuan in 2022.
With the growth of online education users, the online education market is also rising. It can be said that affected by the epidemic, the online education market has expanded steadily and the growth momentum is steady. Compared with traditional offline education, online education has the advantages of breaking time and space restrictions, sharing high-quality educational resources and promoting educational equity. On the other hand, offline educational institutions have to shut down or are on the verge of bankruptcy due to various problems such as the source of the epidemic.
The epidemic has accelerated the reshuffle of all walks of life, and many educational brands will be forced to be eliminated in this epidemic, especially some newly established brands with low visibility. In order to keep pace with the times, traditional educational institutions need to rely on their own advantages, grow downward, directly face the parents and students in the local market, seize the opportunity to enter the market, and rapidly expand and occupy the market.
If you want to develop and occupy the market, you must use external forces to help publicize and package brands. Only by amplifying the characteristics and advantages of your own brand can you develop steadily. China Merchants Group, an outsourcing company, can put forward appropriate solutions to various problems and open channels quickly in view of the stubborn pain points in the education industry. Help enterprises, institutions and brands focus on publicity, planning, packaging, promotion and other aspects of construction, to achieve a "quality" leap.