They are arranged in matrix form, and then a series of corresponding conclusions are drawn from the matching analysis of various factors with the idea of system analysis, which are usually decision-making.
Objective: Using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.
S (strength) is an advantage, W (weakness) is a disadvantage, and O (opportunity) is an opportunity.
T (threat) is a threat.
According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).
Extended data:
Characteristics of SWOT analysis method:
In a sense, SWOT analysis belongs to the internal analysis of enterprises, that is, according to the conditions of enterprises themselves, analysis is carried out in a certain period of time. SWOT analysis has its foundation.
The competition theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities.
SWOT analysis, on the basis of synthesizing the first two, is represented by internal analysis of the company (that is, the research direction concerned by management scholars in the mid-1980 s).
Combined with the external analysis of industrial competitive environment represented by competence school (that is, the central theme of early strategic research, represented by Andrews and Michael Porter), it formed its own structured balanced system analysis system. ?
Compared with other analysis methods, SWOT analysis has obvious structural and systematic characteristics from the beginning. As far as structure is concerned, firstly, in form, SWOT analysis is to construct a SWOT structure matrix and give different analytical meanings to different areas of the matrix.
Secondly, the main theoretical basis of SWOT analysis also emphasizes the analysis of the external environment and internal resources of enterprises from the perspective of structural analysis.
Baidu Encyclopedia -—SWOT Analysis Method