Learning, doing and teaching
(1) learning
The mentality of learning. Mentality is an attitude towards yourself, others and things you encounter. For the same people and things, different people will have different attitudes and take different actions! There is such a formula: success = 100% mentality +0% method. This shows the importance of mentality to success. Mentality will determine action, and action will affect the result. Therefore, if you want to succeed in direct selling, you must learn to start from scratch (empty cup and zero mentality). The promotion of direct selling business is copying, and the most effective method for each salesman is copying 100%. You don't need to be original. If you want to copy well, you must first learn it yourself! When you first came in, you were like a mountain, learning endlessly and never getting tired of listening. You can form a habit after entering the subconscious. Chen Anzhi once said: You can remember 95% of the same knowledge by repeating 16 times or more. "Don't do to others what you don't want them to do to you." Don't teach others to do things they can't do well.
A: Zero mentality learning.
(1) No matter how successful and experienced you have been in other industries before, don't look at the direct selling business with your previous eyes, and don't use your original experience to do direct selling, because direct selling is a brand-new industry with its own characteristics and practices. Anyone should take the attitude of learning from scratch and seriously study the relevant knowledge and methods of direct selling.
(2) If friends who have worked in other companies want to be infinite today, they must learn how to be infinite, and don't use the practices of other companies to be infinite. Because different companies' products, systems and management concepts are not exactly the same, so are their working methods and educational models.
(3) In the process of direct selling, don't be self-righteous just because you have made some achievements! No matter how well you do and how much you have achieved, you should go back to the starting point and try to do the basic things better. At the same time, we should always learn from others with an open mind, so that our ability can be continuously improved and grown, and we can move from success to more success!
B: learning content: familiar with product knowledge, health knowledge, company background and system; Master various skills: such as retail, product demonstration, after-sales service, concept dissemination, etc.
C: the method of learning.
(1) Participate in various activities, try to participate every time, take notes, try to record, and often sort out and summarize.
(2) Learning business guidance. Don't be self-righteous when you encounter problems or unclear places in your work. Ask your instructor in time, and at the same time, carefully observe how he analyzes and solves the problem.
(3) Read relevant materials frequently, and finally memorize them by heart, so you can speak them in your own language anytime and anywhere.
(4) Be good at learning from action, and any method can only be mastered through continuous practice. Treat every action as an opportunity to learn and improve; Always sum up and strive to do better every time!
(2) Do (4S)
1. Self-consumption (first second)
Direct sellers have three identities at the same time, namely, users, promoters and operators of direct selling products. To be an excellent direct selling salesman, you must first become a loyal user of direct selling products.
In practical work, we find that some salespeople are always worried and afraid to recommend products to others, mostly because they don't use products well, so they have no confidence; Some salesmen run around trying to find ways to promote it, and the effect is not good, mostly because they don't do a good job of self-consumption, so they lack real self-persuasion.
(1) Experience the product with your heart. As a salesman of direct selling, you are not exactly the same as ordinary consumers. You need to use it carefully and experience it carefully before you can discover some specific advantages and benefits of our products and share your real experience with your friends. Let direct selling products play a role in themselves first. Never take your stomach trouble with you. Tell others that the product can treat stomach trouble. If someone asks you, have you eaten your stomach trouble? ! What did you say?/Sorry?
(2) Make the product alive. Direct selling products are closely related to our lives. A really good salesman should let himself and his family use all the products for a long time. In practical work, some salespeople only promote one or two products, often because they only use these two products. We have so many products, if all the products can be promoted well, wouldn't it be even greater!
(3) Every product launched by the company should be used by yourself and your family at the first time. I believe that the company will carefully do market research before launching each product. In other words, every new product launched by the company has great market potential. If the salesman uses it first, tries to have experience earlier, understands the product earlier and establishes confidence earlier, he can bring the product to the market one day earlier.
(4) Try not to recommend your unused products to others. Share the story of selling bulletproof vests. If you don't use the product yourself, it will lead to your lack of understanding and confidence in the product; At this time, you are irresponsible to your friends. At the same time, due to lack of self-confidence, you often spend a lot of time to promote, and the effect is always poor. On the contrary, it is easy to mistakenly think that this product is difficult to sell and there is no market.
In the process of work, some salespeople think that the product itself is not needed, or they can't afford it, so they don't want to consume it themselves. The question is, if you don't pay attention to health care, how can you make others pay attention to health care? ! I really don't know this product. How can we make customers have confidence in products? ! I think the product is expensive. How can I make customers accept your product? ! Therefore, self-consumption is very important. Every business partner, only with "heart" can truly share products with others and lay a solid foundation for the next retail work!